As the peak season approaches, sellers face a mixed situation...
The long-awaited peak season has finally arrived. What sellers are most concerned about is whether the order volume will increase, whether the profit will increase accordingly, and whether they can wipe out the previous haze and stage a beautiful "comeback"?
Judging from the current feedback, some cross-border companies have announced their withdrawal from the peak season due to lack of hope and have arranged extra-long holidays for their employees. Many other companies have high hopes for the peak season and believe that sales will double...
A number of cross-border companies are taking long holidays
Right after the National Day holiday, many workers began to look forward to the next long holiday - the arrival of the Spring Festival. Little did they know that while you were anxiously waiting, others had already enjoyed a 4-month long holiday.
It is understood that a certain cross-border company has started its holiday in mid-October, and the holiday is tentatively scheduled to end in mid-February next year. During the holiday, employees only need to maintain their accounts at home and do other work.
Another cross-border company also stated that starting from October 15, employees no longer need to work in the company, but will work from home. Slightly different from the first company, the basic salary of employees during the period of working from home will be cancelled, and the commission payment ratio will be increased!
In this regard, some netizens commented that the above two companies allowed their employees to work from home, which saved many expenses such as water and electricity bills, which shows that the company's operating conditions are not optimistic.
This speculation is not without reason! It is understood that the reason why the first company took a long vacation was that product sales fell sharply, and the subsequent work did not require employees to be in the company to complete it; the reason why the second company asked employees to work from home was that product promotion was not ideal, etc.
In addition to the above examples, there should be many cross-border companies that have been forced to start their annual holidays. Now is the peak season, which should be a good time to get ready and work hard. Even if it is not extremely busy, the workload will increase a lot compared to usual. However, these companies just "lay down" and let their employees go home and wait for the New Year. Behind this reflects their current dismal sales, which has led to a "pessimistic" situation in the peak season.
Since the beginning of this year, a large number of sellers have said that the number of orders has dropped year-on-year. The number of orders in September was still low. After entering October, the situation has not only not improved, but has become worse. "It is obviously the peak season for the products sold by the company, but the data has not improved. The sales volume has not reached half of last year." One of the operators said that this year has not yet felt what the peak season is. The number of orders is like sitting on a parachute, while other costs such as advertising fees have been rising all the way. Every day is a day of being cordially "greeted" by the boss, which is too stressful.
It is understood that since October 15, Amazon has increased FBA delivery fees. Combined with the price increase notice at the beginning of the year and the fuel surcharges added some time ago, Amazon's logistics fees have successfully increased for three consecutive times in 2022. Sellers have complained that the delivery fees are higher than the cost of the goods themselves. What is even more worrying for sellers is that although sales may not be high during the peak season, storage fees and advertising fees that are multiples of the peak season will occur, which means that it is difficult for many sellers to break even.
Different from their peers' pessimistic attitude towards the peak season, many cross-border sellers believe that although sales this year are not as good as in previous years, there is still much to be done during the peak season. It is understood that after entering October, sales of many sellers have soared, and products have been sold out one after another, such as the recently popular "warm 8-piece set".
Cross-border e-commerce is still very popular! The world's fourth largest e-commerce market cannot be ignored
"Some people say they lost money, and they may have really lost money; there are also a large number of people who say they lost money, but they just made less money compared to previous years. They originally expected to make 5 million, but ended up making only 4 million," industry insiders said. It is true that the cross-border e-commerce market this year is not as good as last year, but we cannot deny the development prospects of cross-border e-commerce. Compared with other industries, cross-border e-commerce is still very attractive.
Therefore, although many sellers complain that "I just want to survive this year", "I just want to lie down", "I hope I won't be Amazon in my next life"... after complaining, they still passionately devote themselves to the great cause of building cross-border e-commerce.
In line with the principle of "not putting all your eggs in one basket", a large number of cross-border sellers have reached a consensus on multi-market and multi-platform layout. In addition to the popular markets in Europe and the United States, the Japanese market, the world's third largest economy and the world's fourth largest e-commerce market, is also attracting more and more sellers.
Recent research from Global Data shows that Japan's e-commerce market will grow 6.9% this year to $194.3 billion. In July , more than 50% of Japanese households shopped online, an increase of 17.2% compared to the monthly average in 2021.
Japanese e-commerce sales are expected to grow at a compound annual growth rate of 5.2% between 2022 and 2026, reaching 27.4 trillion yen (US$237.8 billion) by 2026.
It is worth noting that in addition to Amazon, Japan also has Rakuten (Japan's largest e-commerce platform), Yahoo (soon to merge with Paypay Mall to form a new Yahoo Shopping Mall), Qutian (very friendly to sellers) and other local e-commerce platforms that are widely known by consumers. These platforms have a high order volume and a large number of consumers, which can just meet the needs of sellers to deploy multiple platforms. Therefore, when Rakuten was recruiting investors in China last year, it triggered a wave of store openings, and many sellers even spent a lot of money to buy stores.
Logistics problems continue, and reverse calculations squeeze sellers' profits?
With the peak season approaching, the orders of sellers on Amazon, Rakuten and other platforms have increased significantly, and many freight forwarders to Japan have also received very encouraging volumes of goods recently. "Compared to the United States, my Japanese market has higher profits, and the Japanese site still has great potential," said a seller on the Japanese site. He believes that this market is worth entering, but sellers should not enter blindly. If they are not careful, they will be trapped by various troubles in the logistics link.
For example, since the Japanese customs implemented the reverse calculation policy, sellers' costs have inevitably risen. At the same time, when sellers are doing business on Japanese local e-commerce platforms such as Rakuten, they must also pay special attention to the timeliness of small packages going online. Once the assessment indicators are not met, the quality of operations will be affected at the least, and the store may be closed at the worst...
Therefore, when sellers are exploring the Japanese market with unlimited potential, it is particularly important to choose a reliable logistics provider to ensure stable delivery time and adequate service.
Yien.com learned that Qianhai LeDi is a new generation of Japanese air and sea freight dealer with strong capabilities. It has been deeply involved in the Japanese market for many years. Through the advantages of first-leg dealers and its own customs clearance agency, as well as the advantage of large cargo volume, it has achieved negotiations for last-leg resources and integrated new resources.
In response to issues such as the platform's timeliness assessment, a new e-commerce small package product has been launched, which allows small packages to be "collected and posted online in an average of three days", with the fastest being the day after delivery, and completed delivery the day after tomorrow.
Specifically, there are fixed flights from Shenzhen to Osaka, Japan every day from Monday to Thursday, further strengthening the advantages of local sellers in Shenzhen. Sellers deliver goods before 12 noon every day , take off from Shenzhen the next morning, arrive in Osaka in the afternoon, and pick up and put them online at the earliest that night. Such online efficiency can help sellers easily cope with the assessment of local Japanese e-commerce platforms and achieve better operating benefits.
In response to the reverse calculation issue that is of common concern to sellers on the Japanese site, Qianhai LeDi adheres to the principle of "active reverse calculation, ultra-low settlement". Sellers can label the goods themselves before shipment, and the goods can be delivered to the Amazon warehouse as soon as they are picked up in Japan. The timeliness advantage is very significant, and there are no safety hazards. On the other hand, sellers only need to declare and settle at a ratio of about 35% of the sales price, so that the tariff cost returns to the level before the reverse calculation, and they can easily get an extra 4 percentage points of profit. If the quantity is large, they can enjoy a settlement of 30%-25%!
Qianhai Letian says that it does not despise any customer. Cross-border sellers who choose Letian consolidated shipping can enjoy 1-on-1 exclusive customer service! For sellers with many products and large quantities, compared with other peers' combined shipping by sea + air, all of Qianhai Letian's consolidated shipping packages are air routes, which are faster!
In terms of the last mile, Qianhai Letian not only has its own customs clearance agency and overseas warehouse in Japan, but also has its own local delivery team, which can provide sellers with a series of services such as customs clearance, overseas warehouse (warehousing, drop shipping, labeling), and delivery.
After years of hard work, LeDi can be said to have formed a closed loop of logistics services in the Japanese market. Sellers in need are welcome to contact 13802585777 (same number as WeChat) or scan the QR code above for details !
You can also click the link: www.ledii.cn to learn more!
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