TOP3 in Europe, with 5.1 billion monthly views, this platform is recruiting investors in China!

In the global e-commerce market, the importance of Europe is self-evident. According to research by local survey agencies, the total turnover of the EU online cross-border market in 2021 was 171.2 billion euros, and European consumers mainly made cross-border purchases from China.

To avoid the high cost of trial and error, sellers prefer platforms with strong strength. Allegro is known as Poland's "national platform" and is the third largest e-commerce platform in Europe, with a monthly pageview of 5.1 billion. During the promotion week, the platform sold an average of 3 million items per day, and categories such as home and garden, supermarkets and electronic products were very popular. Currently, the platform is recruiting Chinese sellers and providing a series of benefits.

The scale of e-commerce in the 27 EU countries will exceed 500 billion euros

Europe has many developed countries and is one of the markets that cross-border sellers are focusing on.

Previously, a report released by the European E-Commerce Association predicted that Europe's population will reach 735 million in 2021, more than twice the population of the United States; GDP will reach 18.333 trillion euros, close to the total size of the US economy.

According to the " 2021 European E-Commerce Report", in recent years, the proportion of online shoppers in the 27 EU countries has increased year by year. In 2021, this proportion will reach 75% of the local total population, and the e-commerce market size in the region will exceed 500 billion euros.

Research by European research agency Cross-Border Commerce Europe shows that in 2021, the total turnover of the EU online cross-border market was 171.2 billion euros, an increase of 17% year-to-date. European online stores achieved a cross-border turnover of 100 billion euros.

Chinese sellers have great potential in Europe. According to IPC research in 2020, people in 19 of the 26 European countries mainly buy cross-border from China.

From a geographical perspective, e-commerce is most developed in Western Europe. However, in terms of growth, Central and Eastern Europe has more potential. In 2020, the growth rate of e-commerce in Eastern Europe was 36%, while that in Central Europe was 28%. Internet users in Eastern Europe accounted for 78%, and online shoppers accounted for 44%; Internet users in Central Europe accounted for 89%, and online shoppers accounted for 78%. After the epidemic, the e-commerce market in this region has ushered in an explosion, but the current competition is far less fierce than that in Western Europe.

Domestic sellers have another advantage in cross-border e-commerce in the Central and Eastern European market, namely policy support. The China -Central and Eastern European countries cooperation mechanism is boosting bilateral trade. According to data from the Ministry of Commerce, the trade volume between China and Central and Eastern European countries reached US$103.45 billion in 2020, exceeding US$100 billion for the first time, an increase of 8.4%. On the eve of the 2021 Spring Festival, the China-Europe "New Year's Special Train" sent from Shenzhen, Wuhan and other places was fully loaded with household appliances, daily necessities, clothing, toys and other goods, and headed for Poland, Hungary and other Central and Eastern European countries .

In the European market, e-commerce platform sales account for about half of the total e-commerce sales. As the third largest e-commerce platform in Europe, Allegro has 5.1 billion monthly page views and 21 million monthly active users, and is highly regarded in Central and Eastern Europe, especially in Poland.

Even with the entry of giants such as Amazon, Allegro still ranks first in the Polish market. According to data from Similarweb as of February this year, Allegro is still the most visited e-commerce platform in Poland, accounting for more than 55% of the market's traffic share.

Not long ago, this platform made a big move.

Officially open all EU sites, Allegro access to over 440 million buyers

In February this year, Allegro officially launched an English interface for all EU consumers, and platform users can settle in euros. This means that more than 440 million consumers in the EU can place orders directly on Allegro , which is a good opportunity for sellers who intend to expand their presence in Europe to expand their market.

Judging from the platform's strength, Allegro's big step is not a reckless one, but a long-term plan.

Allegro is the first and most popular e-commerce platform in Poland. It has a 23-year history in the market and has grown into the largest e-commerce platform in Central and Eastern Europe and one of the top ten e-commerce platforms in the world. In 2020, Allegro was listed on the Warsaw Stock Exchange (WSE), becoming the largest IPO in the history of the WSE at that time.

To advance its international expansion plans, Allegro spent 881 million euros in 2021 to acquire Mall Group, the largest e-commerce platform in Central and Eastern Europe, and its logistics company. This move will help sellers reach more than 70 million potential customers in Central and Eastern European countries such as the Czech Republic and Slovakia .

The huge potential of Allegro can be seen from the results of the platform's promotional activities .

During the 2021 Smart!Week promotion week, the Allegro homepage had an average of 7 visits per second, with the highest traffic in categories such as home and garden, health and beauty, supermarkets and electronic products. The LEGO Speed ​​series Ferrari F8 Trubtio model and Xiaomi Dreame V11 vacuum cleaner sold out the fastest, taking 11 seconds and 1 minute respectively.

It is worth mentioning that Allegro Smart! is a loyalty program of the platform, which aims to provide customers with free delivery and return services. Last year, the Smart! program has exceeded the 5 million user mark, and sellers shipping from Poland, the Czech Republic, Germany, France or the Netherlands can participate.

During the promotion week, the platform sold an average of 3 million items per day , and the daily transaction volume of sellers participating in the promotion was 72% higher than usual. With the help of a complete logistics and distribution system, 98% of the orders were delivered within 1-2 working days.

In 2021, Allegro platform's annual revenue reached 5.35 billion zlotys (about 1.14 billion euros), a year-on-year increase of 33.9%; total GMV ( gross merchandise volume ) reached 42.6 billion zlotys (about 9.09 billion euros), a year-on-year increase of 21.3%.

Domestic sellers have already made plans. One seller said that he opened two stores a year after joining Allegro, and one of the stores achieved monthly sales of more than 25,000 euros in just four months.

Now, Allegro hopes to have more Chinese sellers join.

Allegro is recruiting Chinese sellers

Backed by a strong supply chain, Chinese sellers can provide a wide range of categories such as clothing, electronics, and home furnishings, playing an important role in the global cross-border e-commerce market. Allegro is ready to support Chinese sellers in tapping into the Central and Eastern European market and is currently recruiting domestic merchants.

On this comprehensive all-category platform, categories such as electronics, home and garden, clothing, beauty and health , and auto parts are the most popular , and these are also the key categories for its current investment promotion.

Unlike most other platforms, Allegro does not charge monthly rent or listing fees for most categories . Sellers only need to pay a sales commission of 0%-16% after successfully selling the goods . To help sellers grow quickly, the platform provides a series of welcome benefits , including:

Sales commission reduction of up to PLN 10,000 (about RMB 16,000) per month;

Free use of promotional tools to improve product rankings;

·Free monthly subscription for professional version;

Free access to analytical tools to optimize sales efficiency;

List products for free in categories that originally charge listing fees.

Considering the financial pressure of sellers, Allegro has shortened the payment cycle of international sellers to 7 days. The payment can be received 7 days after the package is delivered. In addition, the platform is connected to many mainstream ERP systems and launched a batch listing function. Sellers can upload up to 10,000 offers at a time to simplify the listing process.

The platform is also continuously working on improving the logistics service system . At present, Allegro has built a new logistics center in Warsaw, set up a comprehensive warehousing logistics and express cabinet system, and also gained greater advantages for sellers in the final delivery link.

To facilitate the operation of Chinese sellers, Allegro has specially opened a Chinese version of the Help Center, where sellers can check the operation practices and guidelines for selling on the platform at any time and learn about the latest platform dynamics. Allegro Seller School also provides free Chinese tutorials and training materials on multiple topics, and has regular live courses to answer questions and resolve doubts, fully meeting the needs of Chinese sellers.

Allegro has a simple registration process . Chinese sellers do not need to provide translations to register. There is also a Chinese assistant to provide full support. Usually, account registration can be completed within 72 hours. No fees are required during the period, and high-quality sellers can also receive one-on-one support throughout the process.

Click "Read original text" now to apply to join Allegro's international seller team and get comprehensive Chinese support!

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