What is TripleLift? TripleLift Review, Features

TripleLift is a native advertising service provider that is committed to providing businesses with web and mobile native advertising. It displays advertising content in the user's information flow in a format similar to the platform's native information, while allowing manufacturers to bid for advertising space in real time.

TripleLift Products and Services

TripleLift supports campaigns for a variety of formats and objectives, 5 product lines, 18 ad formats, one market. Choose the format and objective that helps you achieve your goals.

1. Online Video

1. Brand Video

Best for boosting video views and increasing brand awareness. Showcase your videos in prime placements directly in the content feeds of the world's best publishers. Branded videos match the unique look and feel of each publisher's site and offer custom branding to increase brand awareness and engagement.

2. Video Insertion

Best for engaging online audiences through sight, sound, and motion. Engage viewers with 0:05 to 5 minute inserts that appear before, during, or after the content of their choice.

2. CCTV

1. CCTV Advertising

Best for awareness and viewability. Premium video delivered programmatically across top networks and streaming services.

2. Split screen

Best for brand recall and consideration intent. Capture your audience’s attention at the best moments with a custom format that cuts back on video content during natural narrative breaks.

3. Dynamic Overlay

Best for brand favorability and purchase intent. Enhance the traditional lower third of the screen with a non-disruptive, integrated ad experience that is contextually relevant and formatted to match your brand design.

4. Brand and product insertion

Best for Innovation. Seamlessly integrate 2D and 3D objects into program content without interrupting storytelling, giving viewers a premium way to experience ad-supported TV.

3. Display

Best for increasing reach and traffic. Place your brand's visual content and copy directly into publishers' feeds on the world's best sites. Image ads allow users to discover your brand message and click through to your site for further engagement.

4. Brand Content

1. Customized articles

Best for brand and product awareness. Custom A custom piece of editorial exploring themes and topics aligned with the brand and product, written in the publisher’s voice.

2. Planning articles

Best for building awareness and driving consideration. Adapt existing brand assets (i.e. blog posts, press releases, etc.), lightly edited to match the publisher’s tone of voice.

3. Social Video

Best for driving video views. Short-form custom videos, leveraging source and brand-supplied footage, and promoted exclusively through publisher social handles.

4. Social Stories

Best for increasing awareness and content promotion. Leverage organic Facebook or Instagram stories with images and copy assets published and promoted by publishers.

5. Domestic

1. Cinematography

Best for increasing traffic and brand awareness. Engage your audience with subtle motion, grab attention and draw users into your brand message. Cinemagraph ads offer a unique experience that brings a still image to life.

2. Pictures

Best for increasing reach and traffic. Place your brand’s visual content and copy directly into publishers’ feeds on the world’s best sites. Image ads allow users to discover your brand message and click through to your site for further engagement.

3. Scroll

Best for engagement. Let your ads tell a story with this user-activated ad experience. Rollover ads feature up to three images that change as users move up and down the page.

4. Windows

Best for ad engagement and brand awareness. Capture your audience with vertical images that follow the user as they scroll. Ad creative moves up and down the ad slot as the page moves.

5. Carousel

Best for engagement and product sales. Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow users to browse through five unique images before clicking to learn more or make a purchase.

6. Reveal

Best for delivering important disclosures. Seamlessly address disclosures and provide additional information by adding Reveal to any format.

7. Pharmaceuticals

Best for ensuring FDA compliance for your pharmaceutical ads. Engage and educate users with native creatives in FDA-compliant, non-intrusive scrolling ISI sections.

Advantages

1. Innovation

Technology built for the future of advertising.

2. Product Diversity

Ad formats for each objective: online video, CTV, display, branded content, and native.

3. Industry Responsibility

Providing privacy-first advertising for consumers and fraud-proof transparency for advertisers.

4. Quality service

Creative services to support your campaigns every step of the way.

5. Proven performance

Measurable results for each activity.