eBay continues to empower and build the Fujian cross-border e-commerce ecosystem, helping sellers seize the new trend of cross-border e-commerce

eBay held a special summit at the 2021 China Xiamen International Cross-border E-commerce Industry Exhibition, and conducted in-depth analysis of platform policies, European and American consumption trends, and high-potential product selection that sellers are concerned about, helping Fujian and cross-border e-commerce companies across the country to fully utilize the advantages of the industrial belt, open up vast overseas markets through the eBay platform, achieve transformation and upgrading, and allow China's high-quality products and brands to sail overseas.

  Figure: eBay booth at the China Xiamen International Cross-border E-commerce Industry Exhibition

At the summit, eBay analyzed the overseas market trends of home gardening, electronic appliances and other categories for sellers and factories based on the platform's big data observations, shared the platform's high-potential products, helped sellers select products, and helped sellers connect with high-quality manufacturers at the exhibition to strengthen supply chain management. In addition, eBay explained eBay fulfillment global warehouse and distribution services and platform marketing tools on site to help sellers solve the pain points encountered in cross-border logistics and face the current challenges in cross-border logistics and operations. The eBay booth also arranged three days of salons, covering topics such as investment promotion policies, operational practices, overseas warehouse logistics management and other hot topics in cross-border e-commerce.

Caption: Lin Wenkui, General Manager of Sales for eBay Greater China, delivered a speech

Caption: eBay held a wonderful salon event at the booth

Fujian is a traditional foreign trade province. The auto parts in Fuzhou, the shoes, clothing and bags in Quanzhou, and the outdoor products in Xiamen all enjoy a high reputation in the foreign trade field. Xiamen is one of the four earliest special economic zones in China to open to the outside world, and ranks among the top five of China's top 100 foreign trade cities. As early as 2017, eBay signed a strategic cooperation agreement with the Fujian Provincial Department of Commerce to promote the innovative development of Fujian's cross-border e-commerce export industry in policy support, talent training, industry optimization and logistics infrastructure . In 2018, eBay unveiled the "Thousand Sails Plan" in Fujian to help Chinese brands go overseas, and started cooperation with Fujian's colleges and universities to cultivate cross-border e-commerce talents through joint school-enterprise education. Over the past three years, eBay has been deeply involved in Fujian's cross-border e-commerce industry, tapping the potential of Fujian's industrial belt, and further cultivating and improving Fujian's cross-border e-commerce ecology through hundreds of online and offline cross-border e-commerce special events such as training, exhibitions, and forums , as well as the eBay E Youth Talent Training Project signed with more than 20 Fujian colleges and universities such as Xiamen University. Over the years, many well-known brands from Fujian Province, including Peak, Xtep, and Wanmi, have gone global through eBay and established their international brand recognition.

Lin Wenkui, General Manager of Sales for eBay Greater China, delivered a speech: "Today's cross-border e-commerce is standing at a new outlet, and we will jointly witness a new era of cross-border e-commerce development. The good cross-border e-commerce development environment and policy support of Fujian Province and Xiamen City will surely help Fujian's cross-border e-commerce companies to take the lead in the fierce competition and empower cross-border e-commerce companies across the country. eBay hopes to help Fujian and cross-border e-commerce companies across the country successfully expand into the international market on this road to going overseas."

Fujian's cross-border e-commerce is developing rapidly, with outstanding achievements on the eBay platform

Benefiting from the superior location and transportation conditions, as well as the pioneering and enterprising business atmosphere, Fujian's cross-border e-commerce enterprises have developed rapidly in recent years. According to statistics, in 2020, the cross-border e-commerce transaction volume of Fujian Province exported under customs supervision exceeded 24.9 billion yuan, an increase of nearly 22 times year-on-year. The "China Cross-border Export E-commerce Blue Book" released at the first China Cross-border Trade Fair pointed out that from 2019 to 2020, Guangdong, Zhejiang, and Jiangsu ranked in the top three in the comprehensive score of the cross-border e-commerce export development index of various provinces in China, and Fujian ranked seventh; in the cross-border e-commerce economic scale index, Fujian ranked third. 3C products, shoes, clothing, bags, furniture, home furnishings, craft accessories, electromechanical motors, and outdoor sports products produced in Fujian have become best-selling categories in the international market.

On the eBay platform , Fujian sellers also show diversified category advantages and high potential growth trends:

In 2020, the top six overseas markets with the highest sales for sellers in Fujian were the United States, the United Kingdom, Germany, Australia, Italy, and France, among which Italy and the United Kingdom had the fastest growth rates.

Clothing, home gardening, office supplies, auto parts, sports products, and health and beauty are the most popular categories for cross-border exports by sellers in Fujian Province in 2020. Among them, the sales of men's sports shoes, women's clothing, and watch accessories in the clothing category ranked the top three in exports; the sales of lighting in the home gardening category increased by nearly 360% over the same period last year ; bicycle accessories in sports goods increased by more than 180% year-on-year, and electric scooters increased by nearly 360% year-on-year ; hairdressing tools in health and beauty increased by more than 260% year-on-year , and massage chairs increased by nearly 140% year-on-year .

* The above percentages are the sales growth percentages in 2020 compared to the same period of the previous year

eBay further upgrades support for new sellers to help cross-border sellers fully expand into the global market

In 2021, eBay will further upgrade its support, with a series of support programs to help new sellers grow their businesses healthily:

Deeply optimize the "eBay Golden Eagle Program" to help sellers deepen their vertical supply chain, upgrade product quality, function, packaging, design and aesthetics, improve product compliance certification and intellectual property protection, and focus on their core competitiveness.

We launched the "Large and Heavy Cargo Premium Product Plan" to provide multi-level support solutions from logistics, product selection, traffic to operations for the cross-border export of large and heavy goods, helping sellers cope with current cross-border export challenges and explore new business opportunities in the differentiated track of cross-border export of large and heavy goods.

eBay fulfillment provides end-to-end, "one-stop" warehousing and distribution logistics services, improving delivery speed and providing more reliable services for millions of popular items, while reducing delivery costs and operational complexity for sellers, helping sellers to easily expand into the global market.

We signed cooperation agreements with more than 160 vocational colleges across the country for the "eBay E Youth Talent Training Program". We gathered nearly 10,000 college students and more than 2,500 teams to launch the first eBay National Innovation and Entrepreneurship Competition, continuously promoting talent training in the cross-border e-commerce industry and providing sellers with excellent cross-border talents.

Cross-border e-commerce is a business model that requires long-term development and has great potential. eBay not only provides sellers with a platform to connect to overseas markets, but also fully empowers sellers to go overseas, providing rich resources from operations, logistics, marketing to talent training. eBay will continue to build a cross-border e-commerce ecosystem in Fujian and even the whole country, allowing Chinese sellers to seize new opportunities in the "new outlet".

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