A single listing received 80,000 reviews overnight! Seller: Amazon will definitely settle the score later...

Amazon has used some black technology again. One seller’s single listing received 80,000 reviews overnight, and there are also more than 20,000 reviews whose contents are inconsistent with the actual product. Is it a small profit or a huge profit? Is it worth it for sellers to take risks with their products or even their accounts?

A single listing received 80,000 reviews overnight

Black technology is available every year, and some sellers can no longer hold back their desire to get rich, so they start to try it. Recently, the once popular mirror listings have revived, and one seller used this black technology to increase 80,000 reviews overnight. Some sellers even offered a reward, asking everyone to come up with countermeasures, measures and ideas about mirror listings, and are preparing to sue Amazon.

Mirror listing means copying the listing reviews of products in the same category to keep one or more product listings alive at the same time, and they can also share the same brand name and detail page.

Some sellers speculate that mirror listings take advantage of the relationship between UPC, SKU and ASIN to force them together, like a father-son relationship that cannot be easily separated. Just like these links, even if they are complained about, they will be revived in a few days. This has a great impact on sellers in some categories and may even swallow up some sellers.

As for the operating principle of mirror listing, a seller gave a book case, which is to create a listing, open a case and hang it under the book review, and after the comments are shared, they are refreshed back to the original category brand and then merged into the ASIN of the product being sold.

But it was this black technology that killed a large number of sellers, because my brother-in-law never showed mercy. As early as 2019, someone used this black technology to increase the number of reviews to 35,000 overnight, and a group of itchy sellers rushed in. As a result, Amazon took special care of them, emptied their mirror listings, and blocked their accounts.

The product is a water cup, but the one with over 20,000 reviews is a bowl

Coincidentally, a seller recently said that he found a product listing in the United States very strange. It was selling a water cup, but all the reviews were about bowls. Isn’t this selling dog meat under the guise of sheep meat? The most important thing is that the reviews for this product have reached more than 20,000.

Some people speculate that the seller may be using black technology, or perhaps he is selling listings from the UK or other sites to the US site to achieve the effect of shared reviews. However, the two products with such great differences in style will inevitably arouse consumers' desire to complain.

Some time ago, a series of events such as Amazon's second review and the blocking of Chinese sellers' accounts followed one after another. Amazon's decisive approach also made many sellers hold back their small moves and dare not act rashly. However, just after May, some sellers began to take risks and wanted to test the waters of Amazon.

In fact, there are innumerable black technologies in the heads of domestic sellers, from the initial cloning of ASIN and unlimited flash sales, to advertising on the homepage for $0.05, FBT low-cost association, to unlimited direct reviews and merged listings, etc. One has to sigh that the domestic people really know how to play.

Don’t touch the short-term petty profits. Sellers say: I will cry

Black technologies emerge in endlessly, but the practical results tell us that each black technology (life cycle 3-5 months) cannot last long. It is better not to touch the short-term petty profits, otherwise you will be sad. You must know that Amazon is always watching you quietly from behind. Don't think that your violations will not be discovered. It is just a matter of time.

Not only will you be worried, but you may also lose all your money. So here, the editor advises all sellers who are attracted by black technology to put aside their restlessness and be law-abiding. Isn't it better? A group of sellers have also published their own lessons learned, hoping that sellers will not repeat the same mistakes.

It's really clever to have so many schemes.

Just sit and wait for the listing to become a dead thing and you can’t get the money out.

I have tested it myself and it is very risky, so I won’t play it anymore.

Don't try it, this method has caused me to lose 4 stores.

It died in 2019, but some people still dare to play it now.

If you dare to go up to 80,000, it is either a case of having something interesting or you are courting death.

According to the experience of many sellers, although the use of black technology can bring short-term small profits, in the long run, Amazon will punish them accordingly after discovering it, and then the listing will most likely become a dead letter, and the money will not be withdrawn, and the account will not be restored. I am afraid that I can only sit on the ground and cry.

First there was the earthquake of fake orders and account suspension, and now Amazon Prime Day is approaching. During this sensitive period, sellers must stick to themselves, operate in compliance, and maintain a relatively fair competition environment. Otherwise, they may accidentally kill their accounts and lose all their money, which would be a loss.

Get it now! The official way for sellers to get reviews

The importance of reviews to listings is self-evident. It not only affects the ranking of listings, but also affects the buyers’ decision to place orders. For sellers, it is really a headache if there are no reviews under the product.

Because many buyers care about reviews, this directly affects product sales. Sellers will also try every means to improve the reviews of their products in order to increase product sales. After all, sales are money, and who can resist money?

Some buyers said that if they go shopping and see that a product has 500 positive reviews, and they look at the first and second pages and see only positive reviews, they will basically buy it directly. So how can sellers use compliant methods to obtain high-quality reviews for themselves?

Amazon's "Early Reviewer Program" requires sellers to pay a fee of $60 per SKU to have Amazon help them obtain reviews (applicable to the US/Japan site, and for products with less than 5 reviews and priced over $9); establish a customer mailing list, send emails to customers who have purchased the product and left reviews, and send them review requests; find expert reviews, and look for Amazon's top reviewers to do reviews.

Ask buyers to write reviews. After they purchase the product, send them an email asking if they are willing to write a review, and guide them to leave a review. Use Facebook and various forums to accumulate fan groups, build homepages, send free product information and practical information to attract fan groups, in order to obtain positive reviews from fans with pictures or even videos. Give away products and discounted items to increase the possibility of getting more reviews while increasing product sales. However, sellers also need to grasp the rules and not violate the rules.

In addition to the above methods, sellers can also use compliant methods to encourage customers to share their opinions through text, pictures or videos to obtain high-quality reviews and increase sales of their products.

Nowadays, the pattern of Amazon's review system is also constantly changing, which has led to reviews occupying a larger proportion in market competition. Asking for positive reviews has become a part of the daily operations of many Amazon sellers. However, in general, sellers still need to operate in compliance with regulations, carefully select products, and improve service quality in order to usher in a real explosion of orders!

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