Many sellers were banned for fake orders, and the punishment for manipulating reviews has changed again?

Seller’s quote: These days, if you haven’t had your account blocked a few times, you don’t dare to say that you are an Amazon seller!

Recently, several sellers reported that their accounts were blocked for manipulating reviews. Some sellers also said that although their accounts were still there after being caught for fake orders, the reviews for the products had been deleted, and they were warned that there would be no new reviews for the products! This was the first time the sellers involved had seen this kind of punishment, and they immediately felt that something was wrong.

Therefore, it is absolutely unacceptable to commit crimes in the face of the storm. However, in the context of cracking down on fake orders, a large number of Amazon sellers have difficulty in getting feedback and reviews, and it is difficult to promote new products, and advertising costs are sky-high ...

Various realities reflect that as the 2021 peak season approaches, sellers must not only do a good job of the old-fashioned store safety work, but also conduct in-depth research: how to quickly launch new products without violating any regulations!

Many sellers were banned for fake orders, and the punishment for manipulating reviews has changed again?

As a high-frequency word discussed this year, "brushing orders" has remained hot. The editor has found that in addition to a large number of Amazon sellers receiving waves of warning letters about brushing orders recently, many sellers have also been blocked for manipulating reviews.

According to insiders, too many brands have died recently due to the problem of double-brushing. Because many Chinese sellers are not widely known, their deaths are silent. After seeing a friend’s account blocked, a seller thought of his own past experience of fake orders. He was trembling with fear every day when he opened his computer. Even though his store is still there, he still feels insecure and feels that his store will not survive for too long ...

After manipulating comments, the platform will not only block the account but also directly delete the brand. According to feedback from a seller, the brand on the US site was directly deleted due to double-brushing. What’s more frightening is that since his US site and European site are the same brand, after the US site was caught for fake orders, the store on the European site was also affected. At present, the seller is extremely anxious and has no idea what to do next!

The editor discovered that in addition to imposing joint brand penalties on sellers who fake orders, Amazon will also prohibit fake order products from being reviewed.

An Amazon seller said that after brushing orders, he received the following reply from Amazon ↓↓↓

Thank you for contacting us regarding this ASIN. Due to concerns about abusive review behavior , reviews for this product have been removed and new reviews are not being accepted. Please refer to Amazon's policy regarding abuse of ratings, feedback, or reviews in the Selling Policies and Seller Code of Conduct help pages.

If you would like this product to be eligible for a review, please provide the following information:

1. Describe in detail, including dates, all methods you used that are prohibited by Amazon policy to post or obtain customer reviews, or otherwise manipulate reviews.

2. Contact information (e.g., name, email address, and website) of any third party you hired to manipulate reviews or obtain prohibited reviews.

3. Identification of any customer account you or a third party used to post the Prohibited Comments.

4. Documentation from any such third party (e.g., emails and receipts) confirming your use of their services.

5. Any banned review listings remaining on Amazon.

6. Describe the steps you took to prevent manipulation of product reviews within your organization and how you will prevent future violations.

From the above, it can be seen that the product reviews of this seller have been deleted. If the seller wants this product to have new reviews, he must describe the process of brushing orders in detail.

There are risks in violating regulations, and you need to be cautious when placing fake orders. In an environment where Amazon is cracking down on review manipulation, sellers should not rely on luck.

In the context of cracking down on fake reviews, it is extremely difficult to promote new products

Sellers all know the importance of reviews for a new product, because it determines whether the product can be promoted. Many buyers believe that fake orders are one of the fastest and most effective ways to quickly grow new products.

But recently, many sellers have lamented that it is too difficult to promote new products. As Amazon is cracking down on false reviews, they dare not post them, and advertising is too expensive.

One seller said helplessly: "It was originally to promote new products, but in the end it became to clear out inventory."

Another seller also complained : "The new product has been on the shelves for a month, but it still can't be promoted. Every day is the same as the previous day. Now I give up on this product."

Before Amazon cracked down on fake reviews, fake reviews were one of the important means for sellers to promote new products. However, after nearly three months of Amazon's tough crackdown, sellers have become much more restrained in this regard.

Service providers specializing in reviews said that since Amazon has been cracking down on fake reviews, their business has been greatly affected and their business volume has shrunk a lot.

Relevant statistics show that in the current environment, more than 60% of sellers say they dare not continue to place fake orders.

The way to fake orders is blocked, but you don’t want to give up the new product you have spent so much effort on, what should you do? You can only spend money on advertising to increase exposure.

However, the road to advertising is also fraught with difficulties.

The above-mentioned seller who promotes new products once said that the current advertising conversion rate is extremely low, only about 5%. Some sellers even said that even if the advertising is spent to the utmost, the budget for the day will be used up before midnight, and there may be no orders.

One seller summarized the feeling of promoting a new product like this: after working hard for most of the day and working as hard as a tiger, when you look closely you find yourself stuck.

When it is impossible to brush up on products, and advertising is expensive and has a low conversion rate, some sellers choose to just lie low: " If you don't release new products, you will make money if you don't lose money . "

Selling 1,000 products only got 8 reviews. It's too difficult to get reviews.

" A new product released 10 vines in June , but no one claimed them throughout the entire month . After a month of 0 reviews, one review finally came in, and it was a five-star review. But now only 2 out of the 10 vines have been claimed . " said a seller when he lamented the difficulty of getting reviews.

It's not just new products. According to relevant feedback, many sellers now generally have difficulty getting reviews.

One seller said that he sold 1,000 units of his product in a month , but only received 17 reviews. Another seller who also sold 1,000 units of his product said that he only received 8 reviews.

In the situation where reviews are hard to come by, in order to increase the rate of reviews, sellers can only do more to find more channels for getting reviews while making their products better. For example, Amazon Vine program is an official channel provided by Amazon , and sellers can work on multiple channels at the same time.

Do not obtain it by means of brushing reviews, because even if there are no reviews, it will be enough as long as there are orders. However, now the account that brushes reviews may be ruined.

Final Thoughts

Advertisements are becoming more and more competitive, and new products are becoming more difficult to promote. Many sellers have given up hope for the peak season in the second half of the year and are just trying to survive.

It is understood that the Christmas peak season every year is the focus of Amazon sellers, but since this year, many Amazon sellers have stated that they will not participate in this year's Christmas and Halloween.

And according to what the editor has learned, there are sellers who simply temporarily close their accounts in order to save their lives.

The low-price spiral is still rampant on the Amazon platform, and logistics costs are going to rise again. "This year's profit is a far cry from previous years. Everyone is doing charity, don't they want to make money?" said a depressed seller.

Difficult to review

Manipulating comments

Fake orders