What is YEDAO? YEDAO Review, Features

Shanghai Yedao Technology Co., Ltd. is an internationally leading cross-border e-commerce brand promotion platform. The company currently operates a fashion e-commerce website SocialEras for international buyers, transplanting the country's leading DTC e-commerce concepts to overseas markets, realizing the transformation from supply chain boss to brand dreamer, and building a convenient path from big-name suppliers to end customers.

Advantages

1. Platform angle

Build a social e-commerce platform by integrating supply chain resources and influential traffic;

2. DTC brand perspective

Incubate DTC brands and establish a DTC brand database;

3. The influencer angle

Signing domestic and overseas influencers, operating social media IP, matching DTC brands for social influencers, and helping realize the transformation from "influencer phenomenon" to "influencer economy";

4. Supply chain perspective

Explore high-quality supply chain resources at home and abroad to help achieve the transformation from "big brand OEM" to "independent brand owner";

5. Customer perspective

Establish cooperation with suppliers from various fields, develop brands and products, and provide customers with trendy items.

business

1. SocialEras - DTC social e-commerce

In June 2018, SocialeEras was launched, and it was the first to implement the "DTC" (Direct-to-Consumer) e-commerce model in China. As of December 2018, it has reached cooperation agreements with dozens of big-name suppliers.

2. WhatsMode - Overseas celebrity e-commerce platform

The WhatsMode official website was launched in October 2017. The WhatsMode APP was launched in December 2017. The WhatsMode public account was launched in February 2018. As of December 2018, the platform received an average of over 10,000 orders per day, with a monthly peak of tens of millions of US dollars.

Cooperation Cases

1. GD G-Dragon

On February 27, 2018, WhatsMode entered "Weixuan" and sold exclusively. GD Quan Zhilong personally designed a farewell gift box before joining the army. The exclusive cooperation between "King of K-pop" G-Dragon and WhatsMode created more than 1 million US dollars in sales in less than 10 minutes!

2. Cloe Couture

In 2016, Cloe Couture, an American fashion lifestyle influencer with 5 million fans, joined the WhatsMode platform and founded her own clothing brand GLO, achieving a monthly sales record of 7,000 pieces, representing the aesthetic preferences and value propositions of the younger generation in the United States.

3. Kyra Keli

At the end of 2017, American fashion influencer and model Kyra Keli joined the WhatsMode platform, bringing her own fashion brand to millions of fans and guiding healthy consumption trends.

Company Culture

YEDAO Technology wants to become the most trusted shopping platform in the world.

Company History

-Yedao Information Technology Co., Ltd. was established on January 13, 2014, and Mode "Shopping Guide Platform-Internet Celebrity Community" was established in mid-2015.

-From mid-2016 to the end of 2017, WhatsMode developed into an independent overseas influencer e-commerce platform.

-In June 2018, the SocialEras project was established to replace "brand premium" with "social trust" and complete the upgrade of the business model from "Internet celebrity e-commerce" to "social e-commerce".