Long Tail Keywords refer to keywords that are not target keywords on a website but can also bring search traffic. They are search phrases or even short phrases that contain three or more words. They exist in content pages, not only in the title of the content page, but also in the content. Generally speaking, the more words a search phrase contains, the more accurate its targeting is.
About long tail keywords Long tail keywords are the extension of the long tail theory in keyword research. The "long tail" has two characteristics: thin and long. Thin means that the long tail is a market with a small share, which was not valued in the past; long means that these markets are small but numerous. Many small markets accumulated will occupy a considerable share of the market - this is the idea of the long tail.
Basic Properties Extensibility, strong targeting and wide range.
Advantages There is less competition, clear user targeting, accurate traffic, and unlimited word volume. From an advertising perspective, long-tail keywords have low delivery costs, high conversion rates, and better input-output ratios.
Disadvantages Search volume is very low and erratic.
Selection Tips 1. First of all, we need to identify the core keywords. 2. Long-tail selection based on core keywords. 3. Use various long-tail keyword tools to make selections.
Mining Methods 1. Use the main keyword to view related searches. 2. Obtain information by studying websites or industry forums in the same industry. 3. Use online question-and-answer platforms. 4. Mining through third-party tools. 5. Reorganize and modify the target keywords. 6. Dig out and edit content through the search engine’s target keyword search drop-down search and related search. 7. Pay attention to hot content on relevant popular websites.
Common tools Keywordtool , Merchantwords , Long Tail Pro , Fanzle , SeoChat . |
<<: What is Jetblack? Jetblack Review, Features
>>: What is Target? Target Review, Features
Farfetch is a British and Portuguese online luxur...
Since its launch in September 2022, Temu has been...
Ideal Logistics focuses on import and export betwe...
Recently, the U.S. Consumer Product Safety Commis...
Signing Beckham as global spokesperson, becoming ...
<span data-docs-delta="[[20,{"gallery"...
Hongshitong International Freight Co., Ltd. specia...
<span data-docs-delta="[[20,{"gallery"...
Some time ago, the media broke the news that Amaz...
Overseas custody (also known as "semi-custod...
Pitney Bowes is a global technology company provid...
As the UK gradually lifts the lockdown, more and ...
Tiny Capital was founded in Canada in 2006 and fo...
Miaoshou ERP is a cross-border website developed ...
The pet economy continues to be hot around the wo...