Many items have over 10,000 reviews! The big sellers in the category are making a lot of money

The pet economy continues to be hot around the world, and the momentum is still very strong. In this track, there are also a wide variety of product categories, from pet food, pet supplies to pet medical care, and more and more players are entering the market.

Among them, high-tech products are becoming more and more popular in the market, and their high unit price also makes many brand sellers salivate. Now, they are continuing to reap the market by taking advantage of the continuous release of the potential of the pet track.

The market value exceeds 3 billion, and many PETKIT products have received over 10,000 reviews

This year’s Amazon Prime Day report shows that pet supplies sales once again made it into the TOP10 list, ranking eighth.

The pet industry still has great potential, and more and more sellers are going overseas. In terms of traditional products, the well-known pet sellers include Guaibao Pet , Tianyuan Pet , Yuanfei Pet , etc.

But in the field of smart pet products, the PETKIT brand has already occupied a part of the overseas market.

In 2013 , when the Internet was developing rapidly , PETKIT founders Guo Weixue and Guo Weike noticed the separation between the pet field and the Internet intelligence field, so they decided to combine smart hardware with pets and develop pet smart wearable devices , smart monitoring, water dispensers, feeders, cat litter boxes , etc.

One year after its establishment ( 2014), PETKIT received two rounds of financing, namely the Angel Round and the A Round, led by Morningside Venture Capital and GGV Capital.

Qichacha data shows that as of 2021, PETKIT has received a total of 7 rounds of financing , with a cumulative financing scale of nearly 1 billion yuan . In August 2021 alone , it received 50 million US dollars in Series D financing . That year, PETKIT 's market valuation exceeded 3 billion yuan .

Intelligent, technological and healthy , PETKIT received a warm response from the market after its launch. After the domestic market became increasingly stable, PETKIT started its overseas journey in 2017 , selling its pet smart products to more than 30 markets around the world through independent websites and third-party e-commerce platforms .

According to SimilarWeb data, the total number of visits to PETKIT's independent website in September reached 116,000 . On Amazon, PETKIT 's products are widely praised. For example, one of the water feeders has more than 12,000 reviews , and another feeding bowl has more than 11,000 reviews. Both products sold more than 1,000 units in September .

In China, PETKIT 's smart feeder has been ranked No. 1 in its category on Tmall and JD.com e-commerce platforms for six consecutive years .

PETKIT has also gradually gained popularity in overseas markets such as Europe and the United States . In 2021 , PETKIT 's PURA MAX smart cat litter box was launched on Indiegogo and raised $1.13 million , setting the highest sales record for smart cat litter boxes on the website in 2021 .

Data shows that PETKIT 's products now cover more than 5 million users worldwide . With full efforts in domestic and overseas markets, PETKIT's revenue in 2022 will exceed 1 billion .

" Eat, drink, live, travel, clean, play ", in the ten years since its establishment, PETKIT has continuously enriched its product line and obtained more than 400 product patents in innovation . There is no doubt that PETKIT has become a member of the first echelon of Chinese pet brands going overseas .

PD's performance increased fivefold again, CATLINK sold out in the U.S. and Asia

In the field of smart pet supplies, PETKIT has many competitors. As for domestic overseas brands, CATLINK 's offensive should not be underestimated. It has made a lot of money in Amazon promotions many times.

It is reported that during the "Black Friday" in 2022, CATLINK 's smart cat litter box was a hit in Europe and the United States. Amazon's list showed that its sales ranked first, far exceeding other brands.

This year, CATLINK 's sales within 12 hours on the first day of Amazon's PD promotion were twice as much as last year's full-day sales . During the entire promotion period, sales performance increased fivefold compared to 2022, and two products won the TOP1 and TOP5 of the Best Seller list in the cat litter box category.

Like most brands, CATLINK has also established its own independent website and even launched its own APP in multiple software application stores. As of now, CATLINK APP has accumulated at least 400,000 registered users . SimilarWeb data shows that the number of visits to CATLINK 's independent website and APP is continuing to rise.

Of course , CATLINK has not ignored third-party e-commerce platforms. In 2021 , it opened an Amazon store in the United States. In just one year, it became the leading brand in the field of smart pet products in the United States and Asia . In 2022, it ranked third in the brand list of this category.

CATLINK is not only popular in the United States, but also in Southeast Asia, Japan and other markets , and ranks among the top in the market. According to data, as of now, CATLINK 's products cover 93 countries and regions around the world , and frequently appear in large international pet exhibitions in Thailand, North America , Japan and South Korea .

CATLINK has keenly combined AI and pets. Now established seven years ago, it has become a well-known pet overseas brand in the highly anticipated new trend of smart pet products.

CATLINK founder Zhang Xiaolin once stated in front of the media that CATLINK's overall sales volume reached 10 million yuan in 2019 , and this figure increased fivefold in 2020 .

If this trend continues , CATLINK 's overall sales volume may reach billions in 2021 and 2022 .

" To pet first , then to person ", Zhang Xiaolin, the founder of CATLINK , opened up the market with smart cat litter boxes as the entry point based on the 2P principle .

As the world's first smart product for all-round monitoring of pet cats, CATLINK 's SCOOPER smart cat litter box can be connected to the Internet, remotely controlled by APP , and can digitally analyze pet health . It is this innovation that makes it one of the industry's leading brands.

In less than two years since its establishment, Furbulous has raised three rounds of financing

In December 2021, a new pet overseas brand was born in Shanghai - Furbulous (the above-mentioned CATLINK and PETKIT were also founded in Shanghai).

With smart cat toilets, water dispensers, feeders, locators and other products as its core , Furbulous has targeted the market in Europe and the United States, where there is a high demand for pet products, as soon as it was launched .

Less than a year after its establishment ( August 2022), Furbulous received millions of dollars in angel round financing . Subsequently, it received two more rounds of financing in February and August 2023. The specific amount was not disclosed, but as a technology-based R&D company, the financing amount should not be a small amount.

In terms of products, although Furbulous also focuses on smart cat litter boxes, unlike CATLINK and PETKIT , Furbulous ’ Furbulous Box smart cat litter box is the world’s first cat toilet with automatic packing function .

This is also its winning magic weapon to win the favor of investors and quickly open up the market. According to data, in 2022, Furbulous Box raised more than 800,000 US dollars in crowdfunding after its launch, making it the best performing pet product on Indiegogo in 2022 .

In terms of channels, Furbulous ' independent website and Amazon flagship store have average market performance, with few products online, probably because they were established relatively recently.

Compared with CATLINK and PETKIT , Furbulous has performed better in offline sales channels after going overseas. Its related products are available in many community pet stores in the United States, and it has also established offline retail cooperation with many European agents.

Nowadays, more and more pet sellers are entering the market. Although the global economic performance has not yet turned from sadness to joy, the number of pet lovers is increasing, and the relevant market size is constantly expanding.

According to a survey by the American Pet Products Association ( APPA) , 66% of American households own pets , and total U.S. household pet spending reached $136.8 billion in 2022. In the United States alone , the pet economy is performing very strongly.

There is great potential in the pet industry, whether it is traditional products or smart products, there is a place for them, but sellers may need to work harder if they want to get more market share.

Big Sell

Huge profit