Reaching new heights! Buy iPhone 15 for 0 Yuan on Amazon

The internal competition among Amazon sellers has reached a new height, with the phenomenon of buying an iPhone 15 for 0 yuan appearing on the platform, leaving a large number of peers dumbfounded. They are waiting for the king of competition to get the link and become a dog.

Looking back, there are many 0-yuan sellers whose stores were closed. Are they forced into a corner by the current situation of poor sales? However, the poor sales are not entirely due to price. Data shows that more and more consumers will pay attention to product quality during this year's holiday season, and they will also increase their shopping budgets accordingly.

A link to buy iPhone 15 for 0 Yuan appeared on Amazon

Yesterday, many Amazon sellers found that a link to buy iPhone 15 for 0 yuan appeared on the platform , which made people who wanted to buy Apple phones and those who didn’t want to buy Apple phones excited.

A seller raised the question: "Which big seller is doing charity here? Is he trying to reduce inflation, or did the operation set the wrong price?" Some colleagues believe that this is not a setting problem, but is done intentionally. They speculate that the 0 down payment for picking up a mobile phone is probably because Apple's sales are not good this year, and this method is used to get some customers who do not have enough money but want to buy a phone to buy it.

Buying Apple for 0 yuan is exciting! According to industry insiders, this may be due to the poor sales on the Amazon platform, the price war between sellers has escalated, and the new sales plan that the king of involution has come up with has reached a new height of 0 yuan purchase.

A group of sellers came out to take advantage of the situation and wanted to experience the benefits of a foreign country, but found that they needed to pay 60 US dollars per month. However, they thought that 60 US dollars per month was worth it because the link also said that a new phone could be exchanged for free, which means that if they had a new phone, they could continue to use the latest one at the price of 60 US dollars per month.

Some people really want to buy a phone with a 0 yuan down payment and pay 60 US dollars per month, but they find that the product is wrong and they cannot place the order. The link is now disabled.

Does the method of buying an iPhone 15 for 0 yuan sound familiar to you? This is the usual method used by domestic mobile phone operators, with installment payments for contract phones and a minimum guaranteed consumption every month. On Amazon, this operation is more likely to be an attempt to grab some traffic under the banner of buying for 0 yuan.

Considering the current situation that the link has been turned into a dog, Amazon will not let go of such non-compliant operations. Previously, a seller conducted a 0 yuan purchase activity and then received an email from Amazon, warning that he was trying to manipulate sales rankings and artificially increase network traffic. Later, the seller's account was blocked.

Some confused sellers will set up discount codes in a stacked manner, causing their links to become 0 yuan. This makes it easy to place a large number of orders in a short period of time, and asking customer service to cancel the orders is useless. As a result, the inventory is cleared and they also receive warnings that Amazon is manipulating search rankings.

Whether it is man-made or unintentional, the repeated 0-yuan purchase incidents are a true reflection of the internal competition among Amazon sellers. This year, sellers have been in a state of internal competition, with multiple categories of products being sold at a discount of more than one-third, but it is still difficult to reverse the downward trend in consumption . The 0-yuan purchase has once again lowered the bottom line.

Catering to consumer demand, low-priced goods seize the market

This year, sellers' moves to lower prices or launch 0-yuan purchases are also catering to consumer demand. Currently, the number of price-sensitive consumers is unprecedentedly increasing, and the emergence of Temu has made this trend even more fierce.

Compared with other e-commerce platforms, Temu's ultra-low prices can make users fall into a state of continuous shopping. GlobalData's social media analysis shows that Temu has now become the most downloaded application in many countries.

As of July 14, Temu ranked first in the ranking of the most downloaded shopping apps on iOS and Google Play in the US market. Its daily active users in the US continue to rise, with nearly 10 million new daily active users since the beginning of this year, and the average time users spend on Temu has reached 20 minutes per day.

As of September 16, Temu has been downloaded 7.64 million times in the UK, and has been the top shopping app in the UK for five consecutive months. In August, Temu ranked fifth in the number of monthly active users in the UK, and rose to third last month, just six months after Temu opened up the UK market.

As the number of users continues to soar, more and more Temu sellers are seeing higher orders, with hundreds of orders a day being common, and some veteran sellers even seeing daily sales of tens of thousands. One Amazon seller sold 18,000 orders a day on Temu.

Obviously, with its ultra-low price model, Temu has snatched some users from Amazon and other e-commerce platforms. Mobile analysis company GWS found that from April to July, the number of Amazon's US users dropped sharply, from 54 million daily active users to 46 million daily active users.

This is also reflected in the order side of Amazon sellers. This year, many sellers reported a decline in orders. For the same product, price-sensitive consumers will first place orders on Temu, which has a lower price. In order to compete with low prices, sellers have repeatedly lowered prices . The reappearance of the 0 yuan purchase phenomenon seems to be writing the sadness of infinite low-price internal circulation.

More consumers prioritize product quality this holiday season

However, some low-priced products have also exposed fatal flaws. When the internal competition intensifies, some sellers ignore product quality in order to ensure profits. When product quality cannot be guaranteed, sellers who engage in price wars are also making unnecessary sacrifices, which will eventually lead to consumers staying away.

eBay Ads recently released the "2023 Holiday Shopping Season Guide". The survey shows that nearly half (46%) of buyers make purchases at the last minute of the holiday season. They hope to get more discounts at the last minute. More than half (53%) of respondents said that good quality and low price are the primary considerations for buying gifts this year, but quality is also important. 45% of consumers will give priority to product quality.

Consumers' increased shopping budgets during this holiday season is also a reflection of their focus on quality.

In a recently released holiday shopping survey, credit reporting giant TransUnion found that Americans overall plan to make larger and more expensive purchases on holiday gifts. In an August survey of more than 1,500 adults, TransUnion found that 29% of Americans said they planned to increase holiday spending this year, while only 16% said they planned to spend less. The report noted that this shift was driven in part by high-income millennial families with children and middle- and low-income Americans who have seen strong wage growth.

Another 21% of respondents plan to spend more than $1,000 on holiday shopping this year, compared to 14% last year. Meanwhile, 17% of respondents spent less than $100 on holiday gifts last year, while only 4% plan to spend that much this year.

At the same time, prices in the United States are also heating up. The Federal Reserve's Beige Book summarizes: economic activity in most regions has not changed since September, the tightness of the job market continues to ease, and prices continue to rise moderately.

When more consumers pay attention to product quality and are willing to pay for quality, price reduction may no longer be a panacea for booming sales. Only by improving product quality and service quality can we retain customers and become long-term winners.

Amazon

iPhone

15

0 yuan purchase