Mobile device online shopping has become a popular way for Italians to consume

In Italy, the smartphone penetration rate is about 76%, and Italians frequently use computers and mobile devices to access the Internet.

According to a study by France's PayPlug, more than half of Italian consumers shop online through mobile devices. The frequency of use is higher during weekends, summer, Black Friday and other promotional festivals. The convenience of online digital transactions has made mobile device online shopping a favorite among many Italian buyers .

In recent years, Italians have become more and more interested in online shopping and online services, and e-commerce has become one of the fastest growing industries in Italy in recent years. This growth trend is particularly evident during the outbreak of the epidemic and the necessary home isolation.

At the same time, with the popularization of the Internet, consumers are increasingly using mobile devices such as mobile phones and tablets to shop online. So far, the transaction volume of online shopping transactions using smartphones is about 15.65 billion euros, accounting for 51% of the entire sales channel.

According to the survey, about 56% of people use smartphones to shop on weekends; during the summer or Black Friday promotions, about 54% of people buy items on smartphones; in the two months after Black Friday, with the arrival of Christmas and winter promotions, sales brought by smart devices may continue to grow.

Between January and May 2021, 15% of merchants sent links to buyers via SMS, email, and messaging apps for promotion and sales. Buyers are then redirected to a secure payment page to make payments and verify orders, allowing them to enjoy a fast shopping experience on their smartphones. This sales method has also greatly promoted the growth of mobile purchasing channels.

As we all know, Italy's fashion industry is very developed. Whether it is its manufacturing technology, brand appeal or elegant and refined style, it is very popular among consumers.

As worthy of the title of "Fashion Capital", Italy still has the largest sales volume in the clothing category. 55% of consumers will use mobile devices to buy clothing, which is the largest proportion, followed by cosmetics, which accounts for 53%.

At present , Italy has become one of the fastest growing e-commerce markets in Europe. According to statistics, Italy's e-commerce sales reached 31.5 billion euros in 2019 and has grown to 36.4 billion euros in 2020.

With the popularity of mobile smart terminals, mobile apps on mobile devices have become an important channel for the development of e-commerce platforms. More and more consumers will choose to use mobile devices for online shopping. Therefore, it is becoming increasingly important for sellers to process product images and page layout on mobile terminals.

Mobile products focus on meeting fragmented user scenarios, displaying product content faster through a smaller screen, and quickly connecting with user needs. This is also one of the keys for e-commerce sellers to increase sales.

Italy

clothing