News! Attention, European sellers, many platforms are tightening EU compliance requirements, and compliance is urgent!

As a long-established consumer market for cross-border e-commerce, the European market has strong demand and is very important for sellers; but at the same time, Europe's compliance requirements have become increasingly stringent in recent years.

Recently, all major platforms have received EU compliance requirements , from Amazon, eBay, to SHEIN, AliExpress, TEMU, etc., from trademarks, patents, EPR, VAT to EU/UK standards, and various product certification and testing have been required to comply with mandatory regulations. Today, I have sorted out the new requirements recently released by various platforms .

1. AliExpress issued an announcement to block products that do not comply with European qualifications and labels

Recently, AliExpress released an announcement that according to EU regulations, products sold to the EU and UK markets must meet EU product qualification compliance requirements. For products whose qualifications and labels do not meet compliance requirements, the platform has gradually begun to implement blocking controls . In order to ensure normal sales in the EU market, sellers need to complete the EU product qualification submission as soon as possible.

Sellers need to pay attention to several time points and penalties.

AliExpress has gradually implemented blocking controls on products that do not meet the qualifications in the EU and UK markets. By December 15, the platform will block all EU and UK markets for all products that have not completed compliance.  

2. SHEIN requires sellers to complete German EPR compliance , and sellers will be forced to remove their products if they fail to do so

EPR is one of the passports for sellers to sell freely in the EU . Without it, they are not allowed to sell products in EU countries.

According to a recent official email notification from SHEIN, sellers need to complete the declaration within 5 days after receiving the email. Products that are declared overdue will be removed from the German site.

Therefore, it is recommended that sellers register for EPR through a compliant service provider as soon as possible and upload the EPR registration number to the SHEIN backend.

It should be noted that German EPR is divided into three categories: German Packaging Law, German WEEE (Electrical and Electronic Equipment Law) and German Battery Law. Sellers need to confirm the specific EPR category that needs to be registered based on the products they sell:

Sellers need to note that trademark registration is required before registering German WEEE. German WEEE needs to be registered by a qualified authorized representative. The authorized representative will fulfill the legal obligations of the seller as a manufacturer/distributor, such as registration, declaration, recycling and other obligations.

In addition, the EAR imposes quota restrictions on authorized representatives, which specifies the number of orders that authorized representatives can serve. Therefore, sellers should submit registration applications as early as possible. The longer you delay registration, the longer it will take.

3. TEMU 's new regulations require sellers to upload UK and EU agent information

According to official news: Starting from October 15, TEMU requires that all electronic products sold in European sites must have British and European representative information on their packaging, otherwise the products may be rejected.

Time is running out, and sellers on the European site must hurry up to complete EU and UK agency compliance to avoid losses.

At the same time, Temu recently issued a children's products compliance notice:

In order to protect the legitimate rights and interests of consumers on the Temu platform and ensure the normal sales and compliance requirements of children's products in the destination country, sellers are required to provide CPC certification for products that are mainly used by children aged 12 and under.

CPC certification refers to children's product certification, which is a mandatory certification for children's products to prove the safety of such products. Children's products sold on the Temu platform, especially toys and other products, must pass CPC certification before they can be sold.

CE certification is a safety certification mark, which means that the product meets the safety standards of the European Union. It is also a mandatory certification for children's products exported to the European Union.

For sellers on EU sites, the most important control certification is CE certification, and CE-certified products must have an EU responsible person (EU representative).

In addition, information such as European and British standards, WEEE, and various product testing and certifications may also be required based on specific products. The earlier you register, the sooner you will be compliant.

To sum up

1) Now with the introduction of overseas compliance laws , major platforms have more and more compliance requirements , which is normal.

In fact, it is not just Europe. All major e-commerce markets around the world (including Europe, the United States, Brazil, South Korea, etc.) have successively introduced a series of laws to regulate product quality and fair competition in the market.

The era of extensive management in the cross-border industry is indeed over.

2) Although market compliance is becoming increasingly strict, the European market is still worth exploring and developing . However, it may not be appropriate to cast a wide net. Next, it may be important to find better source companies and product supplies to ensure product integrity and corporate compliance in cross-border operations .

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