A large number of sellers rushed to SHEIN, and the hot-selling categories were revealed!

From the initial women's clothing track to the current full-category layout, SHEIN has moved to the other side of the seller, becoming a comprehensive e-commerce platform. Recently, SHEIN has begun to vigorously recruit a number of senior managers, which seems to be intended to accelerate the layout of third-party platforms.

In fact, based on SHEIN's "cash" ability, many sellers have rushed to SHEIN, including the well-known 3C seller Anker, and some sellers who have already settled in have reported that orders are placed as soon as the products are put on the shelves, and they say SHEIN is really good.

So for sellers who want to join SHEIN, what are the entry requirements? What traffic support is there? What logistics model is supported? Which categories have faster orders... SHEIN officials have given the answers.

SHEIN is actively recruiting senior executives to accelerate the layout of its third-party platform

As the hottest platform at present, SHEIN's every move is attracting much attention.

Foreign media reported that SHEIN is recruiting several senior managers in the United States to speed up the launch of its third-party "SHEIN Marketplace". On LinkedIn, we can see that SHEIN is recruiting a logistics director, a financial compliance director, and some personnel for the US market.

Specifically, the logistics director serves as a liaison between the US branch and the Singapore headquarters, responsible for managing the relationship between SHEIN and its third-party logistics companies, warehouses, and trucking companies. At the same time, he helps SHEIN's overseas logistics team optimize the import process and handle orders with abnormal customs clearance from cross-border sellers.

SHEIN's layout is obviously very clear. It will accelerate the layout of third-party platforms and strengthen the construction of its own logistics system.

So how is SHEIN doing in the United States? Relevant data shows that SHEIN's sales in 2022 reached 30 billion US dollars, and the number of installations that year surpassed Amazon to become the most downloaded APP in the United States, exceeding 229 million times. With the dual blessing of outstanding sales and huge traffic, sellers' favor for SHEIN has undoubtedly reached its peak.

As early as May this year, SHEIN announced the official launch of the platform model in the United States. As soon as the news came out, the seller group exploded and began to ask, "What are the requirements for entry? How to contact the investment manager?" This is enough to show the sellers' enthusiasm for joining SHEIN.

Soon after, a sharp-eyed seller discovered that 3C big seller Anker became one of the first brands to enter SHEIN. The page information shows that SHEIN US site displays more than 200 Anker products, including mobile power banks, data cables, headphones, etc.

Some sellers who have already settled in have shared their experiences loudly: “Orders started coming in as soon as the product was put on the shelves. SHEIN is really great.” Coincidentally, some sellers have also reported that SHEIN has good traffic and orders are also good. They originally thought that products with a high average order value would not sell, but they did not expect that even products with an average order value of $60 would still receive orders steadily.

The recommendations from sellers who have already joined SHEIN have attracted many sellers who have not yet joined SHEIN. Naturally, “How to join SHEIN? What are the benefits of joining SHEIN…” has become their most concerned issue.

Home and beauty products have the fastest orders, and there are many benefits to joining SHEIN

"After merchants open a store on SHEIN, they will be exempt from commission for the first three months, and the platform will charge a commission of 10% of sales in the future," the official account of SHEIN platform seller recruitment shows. Compared with other mainstream platforms, SHEIN's commission is relatively low. You should know that the benefits SHEIN gives to merchants are not only commissions, but also return shipping costs. SHEIN bears the return shipping costs for the first three months, and the merchants will be responsible for them in the future.

In the early stage of joining SHEIN, merchants do not need to pay for promotion. The platform will provide some free marketing resources and launch some promotional activities, such as Black Friday Valentine's Day activities, flash sales activities, etc. Third-party sellers will also have their own exclusive time periods to participate. Regarding the uneven distribution of traffic pools that many sellers are worried about, SHEIN also gave an explanation: " The traffic distribution mechanism after third-party sellers join is the same as SHEIN's self-operated products."

To help third-party sellers, the platform has set up an exclusive QuickShip logo for their product details page to increase users ' desire to buy; on the homepage, it has also set up a local stores entrance to specifically expose the stores and products of third-party sellers ; for major categories with third-party merchants , the platform will push activity information to people with consumption behavior indicators. At the same time, SHEIN is also trying to provide marketing methods such as off-site cooperation and internal traffic opening in addition to the basic configuration of coupons .

At present, SHEIN focuses on attracting investment in all categories except clothing, including home kitchen, beauty, maternal and child toys, electronic products, and jewelry, etc. The SHEIN investment manager revealed that the categories with the fastest orders on the platform are home, beauty, maternal and child, etc.

The cooperation process is also relatively simple and fast. First, the merchant needs to confirm the intention to settle in → the official investment manager will issue a list of materials to the corresponding merchant → the merchant prepares the materials for opening a store according to the list → the materials are complete and correct, and the store can be opened quickly within two working days, and the payment cycle is once a week. "The connection was made on May 10, and the materials were approved on May 14. This efficiency is awesome," said a seller who has settled in.

In terms of logistics, SHEIN supports self-built warehouses, third-party overseas warehouses, and Amazon multi-channel delivery. Now SHEIN also has its own self-built warehouses, but it is developed in batches for the sellers who have settled in, and will support the use of sellers across the network as soon as possible in the future.

For local sellers in the United States, in the payment settlement process , after receiving the order, the merchant will apply for confirmation of settlement seven days after the user verbally signs for it. The platform will submit a payment application to the bank every Monday in the United States, and the merchant can receive the bank payment one to three days later. The settlement currency is US dollars. Currently supported are public accounts in the United States and Hong Kong, as well as collection accounts opened by third-party payment platforms for sellers . Payoneer and Lianlian Pay are not yet supported .

After joining SHEIN, third-party sellers can see the real-time performance and sales of products, and at the same time leverage SHEIN's efficient supply chain integration and management capabilities, as well as consumer demand capture and traffic generation capabilities, to increase store sales.

" The United States is our starting point and a very core market in the future, but at the same time we will lead everyone to expand into other markets, " said SHEIN's business manager. I believe that in the future, SHEIN will also lead sellers to create more success.

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