European e-commerce giant BBG lands in China, bringing new options for Amazon sellers to sell brand stores

On June 7, 2021 , BBG ( Berlin Brand Group) , Europe's top cross-border e-commerce company, announced its official landing in China and will invest more than US$ 500 million to acquire brand stores of Amazon sellers.

German guy sells his Amazon store to seek freedom

On February 1, 2021 , German guy Robin Thies sold his Amazon Germany e-commerce brand Brunolie to BBG ( Berlin Brands Group ) .

After receiving a considerable amount of funds, Robin withdrew from his busy Amazon business and spent more time enjoying life and fulfilling his childhood dream of flying. He obtained a pilot's license and often flew his plane in the blue sky, breathing the free air at high altitudes. At the same time, he did not forget his original intention and led his four-person team to rebuild and operate another Amazon brand and category.

Robin , a brand owner , founded his company in 2014. He took advantage of his good relationship with a large German mattress factory and began to sell mattress products on Amazon Germany and other platforms under the Brunolie brand, with sales growing steadily. Robin 's entire company sales increased from 1 million euros in 2018 to 6.8 million euros in 2020. By the beginning of 2021 , the company's overall performance had reached about 1 million euros per month.

So, why did Robin sell such a profitable brand ?

" There were several factors. First, one of my partners was leaving the company. We had eight full-time employees and 20 temporary employees at the time, all of whom needed management. I was faced with two choices: either manage it myself or find someone else capable. Both were difficult. In addition, as the company continued to grow and become stronger, risks continued to increase, and various management bottlenecks emerged one after another. Finally, after seven years of hard work, I was eager to take a break, so I decided to find a strong company to sell my brand. " said Robin .

After comparing many acquirers, he finally chose BBG because he had deep feelings for the brands he founded. Even if he had to sell them, he still hoped to find a company with a long history of cross-border e-commerce operations to continue to grow his brand.

BBG is one such company. It is one of the top cross-border e-commerce companies in Europe. Since the second half of last year, it has acquired dozens of Amazon brands in Europe.

BBG enters China

On June 7, 2021 , BBG announced its official entry into China and will invest more than US$ 500 million to acquire brand stores of Amazon sellers. It is reported that the company has established its first branch in mainland China on the 85th floor of Ping An Financial Center, the tallest building in Shenzhen , to serve Chinese sellers .

" On the Amazon platform, a large proportion of the high-quality brands that are loved by consumers from all over the world come from Chinese sellers. We look for and acquire brands with the greatest growth potential, and with the help of BBG 's many sales channels around the world, we strive to enable them to reach more global consumers and further increase these brands' sales in the world. " said Peter Chaljawski, founder of BBG .

BBG hopes to leverage its global e-commerce channels and 16 years of e-commerce operating experience to achieve brand clustering and further increase the global sales and influence of these brands by acquiring Amazon brands from Chinese sellers.

As Europe’s top Amazon brand acquisition firm, what sets BBG apart from other acquisition firms?

01It has rich experience in e-commerce operations

The company was founded in Berlin, Germany in 2005 , and it has been 16 years since then. It has more than 900 full-time employees worldwide , a total of more than 100 online sales channels (including 70 self-operated online stores), and sales in 2020 exceeded 300 million euros.

It operates 14 self-operated brands and has more than 3,700 self-incubated and produced products, including four core brands KLARSTEIN (kitchen appliances), auna ( home appliances and audio equipment), CAPITAL SPORTS (sports and fitness) and blumfeldt ( gardening supplies). These products are sold in 28 markets around the world. At the same time, BBG has three large storage and distribution centers with a total area of ​​120,000 square meters, which can ensure the timeliness of logistics and distribution.

02It is not only familiar with the US market, but also deeply rooted in the European market

As we all know, the European e-commerce market is more complicated than the American e-commerce market, because different countries have different languages, consumption habits, local regulations, etc. However, BBG originated in Germany, Europe, and has operators in various small languages ​​to meet the local e-commerce operation needs. Whether it is a global e-commerce platform such as Amazon, Ebay , and Walmart, or a local country e-commerce platform such as Cdiscount and Allegro , or its own independent station channel, BBG can use its own e-commerce team of hundreds of people to effectively manage it.

03It is a product-driven company

" We are not a pure capital acquirer, nor do we rely on quickly acquiring brands to make short-term profits. We are a product-oriented e-commerce company. We will conduct in-depth research on each acquired brand and its products to ensure that these products can bring the best experience to consumers. This is also one of our company's development concepts. " said Henry Xu, head of BBG's Greater China acquisition business .

If you wish to sell your brand, please add BBG’s official WeChat public account Berlin Brands Group for consultation.