What is BuzzSumo? BuzzSumo Review, Features

BuzzSumo is a very powerful social marketing tool that can be used for hot topic research and the selection of influencers. BuzzSumo is also a competitor analysis tool that allows you to see the content that performs best in terms of social sharing. You can use it to view the best content of your brand and the best content of your competitors. In short, BuzzSumo is one of the must-have tools for Google SEO.

About BuzzSumo

BuzzSumo is a content marketing platform that helps users filter the most popular topics on the Internet, collects content data from social media statistics, and also shares knowledge about content research through blog sites.

BuzzSumo is an online Internet content screening and collection tool. It can help users screen the most popular topics on the Internet, collect content data from social media statistics, filter and sort different types of content, and is very suitable for SEO optimizers to do data analysis.

In the hands of many professional marketing experts, BuzzSumo is more important than AHREFS, SEMRUSH and other tools. It can be said that BuzzSumo is a must-have tool for content marketing.

BuzzSumo uses big data analysis to find the best content marketing method. This blog uses big data analysis to gain insight into the secrets of content marketing. By analyzing the content writing methods of major media, such as how to write titles, content theme construction, content distribution, reader group analysis, content dissemination methods, etc., we can have a deeper understanding of the secrets of content marketing through the content of this blog.

Key Features

BuzzSumo has several key features:

1. Find content (the most shared and popular content in a certain topic).

Visionary marketing experts who want to create high-quality articles that trigger viral marketing, gain traffic and external links through such articles, and accumulate brand reputation need to use BuzzSumo.

After we determine the topic or main word of the article, we enter the keyword into BuzzSumo, and we can easily find the most popular articles on the Internet around this topic. By referring to these articles that are sought after by users, we can find out what potential customers care about and what they are more interested in. At the same time, by referring to the writing style and routines of these articles, we can often learn a lot of useful things.

2. Analyze the content (count and process the data of certain content).

Using BuzzSumo's Content analytics module, you can conduct in-depth analysis of content data: (Facebook analyer can also do the same analysis, but it is limited to Facebook). Content analytics is very simple to use. Enter the topic we want to know into the search box, click search, and then a large amount of various data will appear.

3. Analyze competitors (social, external links, marketing methods).

If you want to analyze the external links and sharing data of competitor websites, the Backlinks module is enough to do it: enter the competitor's domain information and click search. Then BuzzSumo will present the competitor's external link data and the performance of the content containing these external links in social networks. This data is very helpful for external links and marketing.

4. Find a celebrity (a person with many fans and great influence in a certain circle).

Finding celebrities is to find influencers, which is one of the core contents of BuzzSumo. BuzzSumo also has a separate influencer module, which can only find celebrities on Twitter. It is divided into two parts. One part is to find celebrities whose bios contain your search terms by searching the bios of celebrities on Twitter, and the other part is to find celebrities who have shared the content or URL you entered by entering keywords or URLs.

5. Monitoring: Track content that mentions our brand on the Internet.

You can enter a few brand words here, and Monitoring will continuously detect the latest content that mentions these words and remind you, so that you can find these people who mentioned your brand, send emails, and ask for external links. Of course, there is another very important function here, which is to detect content that mentions competitor brands and events, so that we can know what competitors have done, what marketing methods they have used, etc.

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