What is Anker & Anker Review: Features, Pros & Cons, and Best Use Cases

Founded in 2011, Anker Innovations is a global technology company and a pioneer in Chinese brands’ overseas expansion.

About Anker

In October 2011, Anker was founded in California, USA by former Google engineer Steven Yang. It is a globally registered brand.

Anker produces smart digital peripheral products such as mobile power banks, chargers, Bluetooth peripherals, data cables, etc., with key markets covering North America, Japan and many European countries. Currently, Anker has more than 24 million users worldwide, of which 10 million have become loyal fans of Anker.

In 2017, Anker Innovations achieved revenue of RMB 3.912 billion, of which 97.52% came from overseas markets, mainly in Europe, the United States and Japan, and its users cover more than 100 countries and regions around the world.

Currently, Anker has more than 24 million users worldwide, of which 10 million have become loyal fans of Anker.

Our brands

Anker subsequently launched smart hardware brands such as Eufy, Roav, Nebula, and Soundcore, and invested in product research and development and design in the fields of smart charging, entertainment audio and video, smart home, smart car, etc., producing industry-leading hardware products with differentiated advantages, thereby promoting the realization of its core vision of "shaping a group of benchmark brands."

Anker is a leading global charging brand. Its star products mainly include mobile chargers, wireless chargers, car chargers, wall chargers and charging cables. Anker is also a pioneer in Power Delivery fast charging technology, which is applied to mobile phones, tablets and laptops first, and is committed to providing consumers with a better fast charging experience. It ranks 7th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2017" list jointly released by WPP and Google, and was selected as the "Fastest Growing Consumer Electronics Brand".

Soundcore is committed to creating speakers and headphones that combine innovative technology and reliable quality, aiming to provide a true listening experience that inspires real emotions for those who desire outstanding sound. This includes not only the Flare speaker series, which features 360° speakers and a light show driven by the beat of the music, but also the Spirit sports headphone series, the world's first truly sweatproof.

·Eufy was founded in 2016. Since its establishment, it has been based on the field of smart home and is committed to integrating the world's cutting-edge "Internet of Things" and "voice control" technologies into consumers' home life. With "Smart and Simple Life" as its brand proposition, Eufy is now divided into four categories: cleaning, smart control, health and lighting, with a variety of products including sweeping robots, voice control assistants, smart scales and smart bulbs.

Nebula focuses on audio-visual entertainment, and brings you leading audio-visual and interactive experience with a new generation of portable projection products. Nebula projection products include the Mars high-end home theater series, the Capsule ultra-portable smart projection series, and the smart AI projection series that will be launched in the future.

ROAV develops smart car products to provide users with a high-quality smart driving experience. Roav's products include high-quality driving recorders, smart car chargers, and new smart voice car products. Roav's goal is to allow everyone to enjoy safe and smart driving fun.

Corporate Culture

Mission: To promote the beauty of Chinese intelligent manufacturing;

Vision: To build a group of benchmark brands and provide a group of basic services;

Values: Be reasonable, grow together, and strive for excellence.

Honors and Patents

2015

Anker won the 2015 Outstanding Chinese Manufacturing Award from Amazon Global;

Anker mobile power bank has been the "sales champion" of Amazon mobile power bank for three consecutive years;

Anker has become the sales champion in its category in online markets in many countries and regions including Europe, the United States, Japan, etc.

2016

In 2016, Anker Power House won the Japanese G-Mark Design Award;

In 2016, Anker Chocolate Power Bank won the German Red Dot Award.

2017

In January 2017, Anker ranked 8th in the "BrandZ™ Top 30 Chinese Global Brands in 2017" list jointly released by WPP, well-known research organization Millward Brown, and Google;

On February 8, 2017, three products, Anker PowerCore II 10000 mAh mobile power bank, Anker Crescent-Sport Headset, and Eufy Smart Scale, won the German IF Design Award;

In June 2017, Anker became one of the first 10 hardware partners of Google Assistant;

In June 2017, Anker was shortlisted for Internet Retailer's annual Global E-Commerce Award and was the only Chinese brand shortlisted that year. NIKE and Benefit Cosmetics were also shortlisted together with Anker.

2018

Anker ranked 7th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2018" list (on the list for three consecutive years), and was named the only "fastest growing consumer electronics brand" with a 22% increase in brand power;

Three products, Anker PowerCore II 10000 mAh mobile power bank, Anker Crescent-Sport Headset, and Eufy Smart Scale, won the German IF Design Award.

2019

In October 2019, Anker was selected into the 2019 Forbes China AIoT Top 100 Companies list and was named an international smart brand; Anker ranked 10th in the "BrandZ™ Top 50 Chinese Overseas Brands in 2019" list jointly released by communication group WPP, research organization Kantar and Google.

Development History

-In 2011, Hunan Haiyi E-Commerce Co., Ltd. was registered and established in Hunan; the group's American company Fantasia Trading LLC was registered and established; through Amazon, it entered the European and American markets such as the United States, the United Kingdom, Germany, France, and Italy to sell Anker products.

-In 2012, the Group's Shenzhen Research and Development Center (PDC) was established; the first independently developed product, the Anker 4500mAh ultra-thin mobile power bank, was launched; Anker products were sold in the Japanese, Spanish and Canadian markets through Amazon.

-In 2013, Anker Japan Co., Ltd., Anker Technology Co., Limited, and Anker Technology (UK) Ltd. were registered and established; they pioneered PowerIQ™ technology, leading the industry to a new milestone in technological upgrades.

-In 2014, many Anker products became the #1 Best Seller in the mobile power category on Amazon in North America, Europe, Japan and other markets; Anker entered Staples, one of the largest supermarket chains in the United States, to expand its offline market.

-In 2015, Anker launched sales in the Chinese market and established official Anker flagship stores on Tmall and JD.com; launched offline channel sales in the Middle East, Australia, South America, Africa, Southeast Asia and other markets; Anker reached cooperation with telecom operators KDDI and Softbank C&S in Japan, and entered their offline stores across the country; Anker reached a cooperation with Didi Chuxing, and its car chargers were installed in high-end private cars in some cities; Anker reached a cooperation with the world's largest hotel group InterContinental Hotels Group (IHG), and entered its three major brand hotels: InterContinental Hotels, Crowne Plaza, and Holiday Inn Express.

-In 2016, Haiyi E-commerce completed its transformation into a joint-stock company and was renamed Hunan Haiyi E-commerce Co., Ltd.; Haiyi Co., Ltd. was listed on the National Equities Exchange and Quotations (stock code: 839473); Haiyi Co., Ltd. completed its first round of financing, with IDG leading the investment of 327 million yuan, and the company's overall valuation reached 3.6 billion yuan; Haiyi officially established the Smart Home Division to expand into new business areas; Anker entered Best Buy, the world's largest home appliance and electronics retail group, to expand its offline market; Anker entered Wal-Mart, a world-renowned chain retail company, to expand its offline market.

-In 2017, the company made its debut at the largest IFA exhibition in Europe, completing orders worth US$500,000 on site, with 71 global media reports and more than 45 major European customers visiting the company's booth, making the exhibition a complete success; it co-founded Hunan Haimeng Technology Co., Ltd. with the listed company Xiamen Mengfali Technology (Group) Co., Ltd. to promote Chinese brands to expand overseas business; Zolo Liberty+ received US$2.8 million in support, breaking the record for overseas crowdfunding by Chinese companies and ranking in the top 50 of the KS platform history; Nebula smart micro-projector received US$1.2 million in support, setting a global record for crowdfunding of smart hardware for home entertainment; Anker became one of the first 11 partners selected by Google Assistant worldwide; the board of directors approved the change of the company name from "Hunan Haiyi E-Commerce Co., Ltd." to "Anker Innovations Technology Co., Ltd." and the company's stock abbreviation from "Haiyi Shares" to "Anker Innovations".