What is Storr? Storr Review, Features

What is Storr? Storr Review, Features

Storr is a new platform launched in January 2019 that allows consumers to shop directly from the social media influencers they follow or even their friends and family. However, sellers can only sell brands that the platform has chosen to work with, and cannot sell their own products.


About Storr

To attract more sellers, Storr will give social media influencers a 15%-30% sales commission, allowing them to use their own spokesperson image to promote the store, while the platform itself will charge 5%-10% of the sales.

Storr predicts that by 2020, the platform will have 5 million users and generate $2.5 billion (£1.9 billion) in sales. For sellers, this would mean $445 million in revenue, and $1.8 billion for participating brands.


Background

A study by marketing solutions provider Affilinet shows that 51% of millennials said they have purchased products promoted by influencers they follow on the platform, and about 9% of respondents admitted that they bought a product to imitate the look or style of some celebrities. This provides sellers with an opportunity to tap into future consumer markets and reflect consumer shopping habits by selling products.

“There’s a Robin Hood vibe to our platform,” said Eric Senn, founder and CEO of Storr. “Consumers used to buy from large, impersonal distribution channels like Macy’s, Nordstrom and Amazon, but that’s changing as younger consumers want something more personal.”


KOLs who have joined

KOLs currently on the app include: Allie Hiller of HealthyAlibi.com, who has nearly 39,000 followers on Instagram; fashion and beauty influencer Ashley Robertson, who has 300,000 followers; and model blogger Rocky Barnes, who has 1.5 million followers.


Partner Brands

Storr has partnered with over 150 leading retailers, including adidas, RE/DONE Denim, Solid&Striped, La Ligne, Jonathan Simkhai, Naadam, HillHouseHome, Spiritual Gangster, Rothy's, Alex Mill, Pop&Suki, Galvan and DL1961, with new brands joining every day.


How do sellers make money?

Sellers earn a percentage of each sale, which is determined by the brand, with an average of 15%. For example, if you sell a $100 jacket and the brand ships it, you'll make $15.


Withdrawal

Transfer to bank: The platform tracks how much money you earn and then deposits the money into your PayPal account or bank account.


Highlights

It’s free to set up a store; brands take care of shipping and returns; and people can buy from your store on Instagram, Twitter, Facebook, and the web even without the Storr app.


How to join Storr

1. Download the Storr app.

2. Add products from Storr partners to your store.

3. Share the link to your store;

4. Shoppers can buy directly from social media channels such as Instagram, Twitter or Facebook.

<<:  What is eBay Plus? eBay Plus Review, Features

>>:  What is ShareSave? ShareSave Review, Features

Recommend

15 SEO Statistics for Sellers

SEO stands for Search Engine Optimization, which ...

What is elvis elvin? elvis elvin Review, Features

elvis elvin is a New York-based luxury beauty bran...

Dick's e-commerce sales increased 57%, golf market outlook bright

As consumers continue to focus on equipment and a...

Shopee steps up recruitment efforts in South Korea

According to foreign media reports, the e-commerc...

Amazon reviews exceed 184,000! Waffle maker becomes popular on TikTok

The rise of social media not only provides people...

After 10 years of going overseas, it sells its products to the king

It is obvious to the naked eye that more and more...

What is StarReader Technology? StarReader Technology Review, Features

Xingyue Technology is a comprehensive innovative ...

What is Food52? Food52 Review, Features

Food52 is a gathering place for everyone who belie...

What is Fenghuo Cross-border? Fenghuo Cross-border Review, Features

Shanghai Fenghuo E-Commerce Co., Ltd. is an enter...

What is Happy Money? Happy Money Review, Features

Happy Money provides loans to customers to pay of...