Vizio North America files for IPO for the second time after raising $100 million

The sudden outbreak of the epidemic has caused Americans to go out less and spend more time at home, which has driven demand for home entertainment terminals such as televisions, which in turn prompted a significant increase in TV market sales in North America in 2020. Among them, Vizio, a smart TV brand focusing on the North American market, also achieved impressive results.

Vizio plans to go public again after six years

Recently, North American smart TV brand Vizio submitted an application for listing on March 1, stating that it would raise $100 million and be listed on the New York Stock Exchange with the stock code VZIO . However, the prospectus did not reveal how many shares Vizio would sell and the price range of the shares. It is reported that Vizio's application for listing this time is six years after its first application for listing in 2015.

Vizio was founded in the United States in 2002 and is located in Irvine, California. It is a well-known smart TV brand in the North American market. It has also become the first American brand to lead the major TV sales market in the United States in more than 10 years, mainly selling televisions and other electronic products.

Currently, Vizio products are sold at online retailers across the United States, including Costco, Sam's Club, Sears, Walmart, Target, etc.

It is reported that initially Vizio was just one of the few OEM brands in the global TV market. After entering Best Buy in the United States, it began to take the path of brand development, and gradually occupied the North American TV market share with the slogan of high quality and low price. Its position is second only to Samsung in North America.

Annual sales reached 7.1 million

Relevant data shows that in 2020, Vizio's TV sales increased by 20% compared to 2019, reaching a new high of 7.1 million units, with revenue increasing to approximately US$1.85 billion and the average unit price exceeding US$2,600.

According to foreign media reports, after Vizio withdrew its IPO application in 2015, it received an olive branch from LeTV and reached a $2 billion acquisition plan with LeTV. This acquisition plan also set off a wave of enthusiasm in the industry and attracted countless attention.

It is reported that before the official announcement of LeEco's acquisition, Apple, Google and others had been rumored to be interested in the acquisition. However, in 2017, the acquisition deal was terminated due to LeEco's funding shortage, which is also particularly regrettable.

Vizio

Listing

Financing