Latest! Shopee releases hot selling trends, three major categories are experiencing explosive sales

As the saying goes, 70% depends on product selection and 30% depends on operation. So how can sellers select products to win the hearts of consumers when launching new products?

Recently, Shopee released a weekly market report, revealing the latest hot-selling trends in the three major sites in the Philippines, Malaysia and Vietnam, helping sellers understand what is in the shopping carts of workers in these three markets.

Philippines: Home office products become a necessity

In 2020, the stay-at-home economy gave rise to a huge explosion in home and office products.

Entering 2021, due to the impact of home isolation, remote work has become normalized, and for Filipino workers, the following products can be said to be very necessary↓

Taking working from home as an example, a comfortable office chair is an absolute necessity, and small items such as water cups, cushions, and office storage boxes are standard.

There are also LED lights, humidifiers, air purifiers, anti-radiation glasses, Bluetooth headsets , etc. that can improve office quality, which are all favorites of workers.

When sellers launch new products, they can choose products with better quality and brighter colors to catch the attention of Filipino workers.

Malaysia: Household and cleaning products are popular

From the beginning of 2021 to now, most cities in Malaysia have been under lockdown. Although people have to work hard and enjoy the little exquisite things in life, local consumers will also tinker with their homes during the period of home quarantine.

At this time, household and cleaning supplies are indispensable, such as wallpaper, mops, and clothes drying racks .

It is worth noting that Southeast Asia is facing a strong "baby boom" and consumers have a high demand for maternal and infant products. Sellers can focus on children's products, such as children's hangers and laundry baskets .

Vietnam: The volume of skin care products is considerable

In addition to office and household supplies, Southeast Asian consumers also have a great demand for beauty and skin care products, and the beauty and skin care categories on Shopee have always performed well.

In Vietnam, moisturizing and sun protection are the key words searched by workers, and basic skin care products such as facial masks and facial cleansers are commonly found in shopping carts.

Of course, these products mostly appear in the form of combinations. Sellers can combine facial skin care and body care products together, for example, facial masks and body lotions, facial cleansers and blackhead-removing nose strips.

In addition, due to the high temperatures all year round, Vietnamese girls have a great demand for sun protection. While sellers are launching new chemical sun protection products such as sunscreen, they can also focus on physical sun protection products such as hats and sun protection clothing.

These are the latest hot-selling trends on Shopee’s three major sites. Sellers should also pay attention to the price range when selecting products and launching new ones, and grasp the consumer demand psychology to create popular products.

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