Amazon India adds 100,000 Indian sellers, Chinese sellers may be impacted

Amazon India , the Indian e-commerce giant , said on Sunday that sellers will be able to register and manage their businesses on the platform in Kannada , the official language of the Indian state of Karnataka . The new move will benefit more than 35,000 existing Amazon sellers and hundreds of thousands of new sellers in several cities in Karnataka .

Previously, Amazon India has added several commonly used Indian languages ​​such as Hindi, Kannada, Malayalam, etc. for Indian consumers. The opening of Kannada for sellers is also one of its initiatives to expand its business. Continuously adding commonly used Indian languages ​​for sellers and buyers can help Amazon India increase its user base and further expand its market share.

In addition to adding commonly used languages ​​in India, Amazon India also increased its advertising investment in 2020 and 2021, using digital media to vigorously promote its shopping platform in order to expand the platform's visibility and further increase the number of users.

According to TAM Media Research's report on digital media in 2020 , Amazon India 's digital ad insertions grew 34% in the fourth quarter compared to the average of the first three quarters of 2020, making Amazon India the largest advertiser in digital media .

Currently, Amazon India has more than 700,000 sellers. The opening of Kannada language to Indian sellers may seem to have nothing to do with Chinese sellers, but in the long run, it will have an impact on Chinese sellers.

On the one hand, the increase in platform sellers will further expand Amazon India’s seller group, and new sellers will inject new blood into the platform, bringing new types of goods and new audiences to the platform. The platform will become more active, and the platform’s activity will be conducive to the growth of sellers’ orders.

On the other hand, the increase in Indian sellers will intensify competition among sellers. Compared with Chinese sellers, Indian sellers understand the consumption psychology and habits of local people better. Therefore, whether it is product selection or keyword setting, Indian sellers may crush Chinese sellers. This will have a huge impact on some Chinese sellers who have just entered the Indian market and have not yet gained a firm foothold, and old sellers will also be affected to varying degrees.

In short, whether you are an old seller or a new seller, you need to deepen your understanding of the Indian market and thoroughly grasp the consumption habits and psychology of the Indian people. Only in this way can you be invincible in the competition with Indian sellers and other sellers.

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