What is BlueFocus? BlueFocus Review, Features

BlueFocus is a marketing technology company that fully empowers enterprises to operate intelligently in the era of big data and social networks. The business segments of BlueFocus and its subsidiaries include marketing services (digital marketing, public relations, event management, etc.), digital advertising (mobile advertising, smart TV advertising, digital advertising for Chinese enterprises going overseas), and international and Hong Kong, Macao and Taiwan businesses. The service content covers the entire industry chain of marketing and communication, as well as intelligent operation services based on data technology, and the service areas basically cover major markets around the world.

About BlueFocus

• BlueFocus's business history can be traced back to 1996. BlueFocus was listed on the Shenzhen Stock Exchange's Growth Enterprise Market in 2010 (stock code: 300058), and its operating revenue exceeded RMB 23.1 billion in 2018. The company is headquartered in Beijing, with approximately 5,400 employees, branches in major regions of China, and an international business network in North America, Europe, and other countries and regions in Asia Pacific.

• BlueFocus continues to serve approximately 3,000 domestic and foreign brand customers, including more than 100 Fortune 500 companies. Customers include well-known brands in seven major industries: information technology, automobiles, consumer goods, real estate, Internet, finance, and games.

• BlueFocus ranks 19th among the top 100 private enterprises in Beijing and 7th among the top 100 private cultural enterprises in Beijing. It is one of the top 30 cultural enterprises in the capital, a co-chairman unit of the Beijing Cultural Industry Investment and Financing Association, an executive director unit of the Capital Cultural Industry Association, a vice-chairman unit of the China Advertising Association, and a vice-chairman unit of the China 4A Association. BlueFocus continues to explore new technologies and methods for marketing, and has accumulated more than 100 technical patents and software copyrights. It has also released the "Bluebot Family", a family of intelligent and automated human-computer interaction products, to promote and lead industry change, and has been recognized by the Beijing Municipal Science and Technology Commission as a "mass maker space" and "Beijing Design Innovation Center."

Core Business

1. Marketing services

Adhering to the concept of "creative service + product technology", it provides consumer insights, content creativity, event management, CRM services, self-media intelligent delivery, scenario marketing and other omni-channel applications, as well as enterprise sales promotion solutions and other full value chain service systems for brands in seven major industries, including information technology, automobiles, consumer goods, real estate, Internet, finance, and games. It has sub-brands such as Blue Label Digital, Zhiyang Public Relations, Si En Ke, and Jinjiu Advertising, as well as new business brands driven by data and algorithms, such as Otaipu, Maipian Internet, and Dase Technology.

2. Digital Advertising

It has two intelligent delivery businesses, BlueFocus Digital Media (mobile phone screen) and smart TV advertising (smart TV screen). Based on strong technology, big data and service capabilities, it provides customers with a full range of media purchasing services. Its sub-brands include Duomeng, Yidong, BlueHan Interactive, Bojie Media, and Precision Sunshine, and it has multiple products such as Data+, DSP, and DMP. The core businesses include: technology-driven programmatic media buying, service-driven head media buying, one-stop overseas marketing based on platforms such as Facebook, Google, LinkedIn, and Twitter, Internet TV advertising marketing agency, and mobile marketing full cases for major customers.

3. International business

Blue Label International is headquartered in Silicon Valley and provides international communication services to many Fortune 500 brands in North America, Western Europe and other regions, as well as Chinese brands that have "gone global". Its clients range from large consumer product manufacturers to cutting-edge technology companies, and it provides them with global intelligent marketing solutions covering brand strategy consulting, digital creative production, e-commerce operations, CRM, big data analysis, digital and traditional media purchases, and social media insights and marketing. It owns several well-known digital marketing, public relations, integrated communication and advertising agency sub-brands such as Vision7, We Are Social, and Metta, as well as the renowned industrial design company Fuse Project.

Development Milestones

-In 1996, BlueFocus was founded.

-In 2005, the service network covered 24 cities in China.

-In 2007, it was ranked among the top 250 global public relations companies by the Holmes Report.

-On February 26, 2010, it was listed on the Shenzhen Stock Exchange.

-In 2011, it acquired the Sunshine Precision brand of SENCO and acquired Meiguang Interactive.

-In 2012, it acquired Jinjiu Advertising Company; according to the Holmes Report, it became the largest public relations company in Asia and the 24th in the world.

-In 2013, it acquired Tibet Shannan Dongfang Bojie Advertising Co., Ltd.; it also acquired We Are Social, the world’s largest social media communication company.

-In 2014, it acquired fuseproject, a world-class design company; Vision 7, a North American communications giant; and METTA, the largest independent advertising company in Hong Kong.

-In 2015, the International Business Group was established and the overseas headquarters was put into operation in Silicon Valley; it acquired Duomeng and Yidong, becoming the number one mobile advertising agency in China; the Holmes Report ranked it 14th among global public relations companies.

-In 2016, it was ranked 8th in the “World’s Best Holding Companies” by the global advertising and marketing agency Warc100.

-In 2017, it was listed in Fortune China 500 for the first time and was the only marketing communication company on the list; Holmes Report ranked 9th among global public relations companies; at the 64th Cannes International Creativity Festival, it won 2 gold, 4 silver and 4 bronze lions, a total of 10 lions.

-In 2018, it invested in the financial technology company "Shenzhen Zhongying Technology Company" and cooperated with Lakala to establish the Kunluntang Big Data Research Institute.

-In 2019, it ranked 365th in Fortune China 500; ranked 9th in Holmes Report's Global Public Relations Company Ranking; and ranked 9th in the "World's Best Holding Companies" by the global advertising and marketing agency Warc100.