Amazon audit sweep! More than just account verification

Amazon sellers are going through a difficult time recently!

Recently, “ account verification ” has been flooding the screens of major Amazon communication groups, and a large number of old accounts have been affected. Sellers who have been affected are asking for “clearance”, while sellers who have not been affected are anxiously waiting for “doom to come”.

In fact, Amazon sellers have encountered far more problems this year. Not only do sellers find it increasingly difficult to register their brands, but dangerous goods audits are also time-consuming and laborious.

Dangerous goods audit took a month but failed! A large number of sellers were caught

As usual, " slow receiving and listing of goods " is a hot issue complained by Amazon sellers every year. Since the beginning of this year, the number of complaints from Amazon sellers has increased significantly.

I believe that last year, everyone rarely encountered any problems with dangerous goods inspections, but this year, everyone suddenly felt Amazon’s “inefficiency” in this regard.

" Previously, when submitting products for dangerous goods review , there was no need to upload an exemption form , and they were generally reviewed and approved within two working days. Recently, I have clearly felt that the dangerous goods review time has been extended , and they will not be approved. The platform did not give a specific reason, but there is no classification. "   One of the sellers said.

According to the feedback from Amazon sellers, it takes Amazon 4-5 working days to issue the results of the dangerous goods review, and some sellers may need to wait even longer. As for the success rate, this year's success rate has been greatly reduced. Some people have created more than 20 links but none of them passed the review, or have submitted them four or five times or more without success.

This undoubtedly brings a lot of trouble to sellers. Many sellers often have to wait for at least a month for the dangerous goods review, which disrupts their work rhythm and seriously affects plans such as new product promotion. Questions such as " whether to ship first and whether to put the product on the shelf after shipping " also arise.

There are two interpretations of the slowdown in dangerous goods review . The first is that Amazon’s dangerous goods review team laid off a large number of staff, resulting in no one doing the work, and the products are automatically rejected or approved by machines. The second is that the review has become stricter, and the reviewers’ thinking is more mechanical, and any format or content that is slightly different from the requirements will not be approved.

Many sellers tend to believe the second statement because, unlike last year, normal products this year need to be reviewed for dangerous goods as soon as they are created, and if they fail, they will be deleted directly.

Yienjun learned that many sellers took a long time to pass the review, but there were also many sellers who passed the review. However, the success of some people was entirely due to luck. For the same file, some links could be successfully classified, while most links still could not be classified or were classified as deliverable dangerous goods.

How should sellers improve the success rate and efficiency of dangerous goods audits?

An industry insider gave this tip: After uploading the dangerous goods review form, use the inventory loading template form to delete the link. When you see the dangerous goods review page showing that the ASIN is "not for sale", please make sure that the ASIN is "for sale" in your store, and then try again, that is, re-upload the listing using the loading template form. After a while, the dangerous goods will be displayed as "non-dangerous goods".

It is understood that the success rate of this method is very high. In fact, there are sellers who have passed the review using other methods.

The following is a summary of the successful experiences of sellers. It cannot be guaranteed to be completely feasible. Sellers in need can try it:

1. Ask the manager to submit it internally, and it will be approved in 2-3 days.

2. Find more customer service representatives. Some of them may say they do not have the authority to help, but some will help you submit the exemption form.

3. Write down the five points, title, A+ , etc. of the product; write down all the detailed contents in the dangerous goods form and the instruction manual .

If you have other successful experiences, please share them in the comment section.

The difficulty of brand registration continues, and the popular solution has hidden risks?

In addition to the low success rate of dangerous goods audits, the difficulty of brand registration is still plaguing a large number of sellers.

According to the latest feedback from industry insiders, the approval rate of brand registration is still very low. Sellers who have been affected believe that the review of brand registration has become more difficult this year. Last year, after being prompted with abuse and other issues, they basically passed the review by submitting again. This year, all the information was prepared but it was still rejected. Amazon is so strict that it is incomprehensible. "The store is registered by my company, and the brand is also my company's, but they told me that the brand cannot be registered with the account. This is the same as proving that my father is my father."

A seller was stuck from February to May. " I submitted 3 brands more than 10 times in total but all failed. All of them were single stores with a single brand, with the same subject, and the purchase contract, purchase invoice, trademark pictures, etc. were all submitted. "

In summary, many sellers have different reasons for being rejected each time. The main reasons for the failure of registration are: incomplete /unprofessional registration materials; problems with the lawyers submitted, who are identified as non-compliant lawyers by the platform; platform marks, such as performance, complaints, etc.

Many of them pointed out that there were problems with lawyers. Amazon gave some tips on hiring lawyers , including the need to be a licensed US lawyer , have no record of violations , and lawyers suspected of misconduct will be reviewed . Sellers can use lawyers officially recommended by Amazon to register trademarks.

Sellers have different interpretations of this. It cannot be ruled out that there is indeed a problem with the lawyer or the trademark, but Amazon may also want to take this opportunity to recommend sellers to register trademarks using lawyers that cooperate with the official accelerator.

Many sellers prefer the latter, "Amazon just wants sellers to spend a thousand dollars to use their lawyers and make money from it." Many sellers have become numb due to rejections, and after consulting internal managers and confirming that their lawyers have been included in Amazon's risk control blacklist, they have considered changing lawyers.

What are the tips for sellers who have successfully passed brand registration? One of the sellers gave his experience, and sellers in need can try it:

1. Submit as complete information as possible;

2. The Chinese and English versions of the purchase contract;

3. Purchase invoices carry brand names;

4. Trademark receipt plus a screenshot of the trademark official website query.

In addition, the editor found that many sellers are using this method: authorize the old store brand to the new store, and then use the new store to register after two or three days. In this way, the new store registration process becomes the old version. The pass rate is very high. Some people say that this method is safe, but some industry insiders say that this operation actually hides risks. "It is easy to be served by Amazon's red flag, and the crime is either brand abuse or violation of the third rule. "

It is not difficult to find that the difficulty of many of Amazon's audits has been increasing since this year, and this series of actions by the platform have made it more difficult for sellers to operate.

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