How much is the operation shortage? Received 121 HR messages in one hour

A fierce battle for operations is underway in the cross-border e-commerce industry. In order to recruit employees, bosses are using killer tactics such as moving offices, giving big red envelopes to recommenders, and changing profile pictures to handsome guys ... Currently, recruitment for operations positions has begun to be charged.

One hour after the launch , we received information from 121 HRs

Recently, many cross-border e-commerce bosses lamented: It is really difficult to recruit Amazon operators this year.

One seller said that he had not received any resumes for Amazon operations for ten days, but he did not know why. Another seller said that it was so difficult to recruit Amazon Japan operations staff, and he had been recruiting for almost a year, but no one had come to do the job.

The real feelings of an operation also confirmed the recruitment situation of the bosses. The operation said that he finally saw how "more people than people" there are in Amazon's operations . Within less than an hour of meeting the boss, 121 HRs had sent me messages .

Due to the outbreak of the overseas epidemic, foreign demand is strong, and the income of cross-border e-commerce sellers is expected to rise. The influx of a large number of new sellers has increased the demand for operations and also pushed up the wages of operations. According to informed sources, the salary for recruitment operations has generally increased by 20% this year . At present, on recruitment websites, some recruitments for in-demand cross-border e-commerce operations positions have begun to charge fees.

An industry insider said that it is very difficult to recruit reliable people related to e-commerce this year, and the cost of graphic designers has also risen, 20% higher than three years ago .

Another factor in operational shortages: the departure of old employees. There is a popular saying in the industry that if you want a higher salary, you should jump for a while.

After an operations manager changed jobs, his salary increased sharply, and his annual salary has reached 400,000 yuan. It can be seen that for capable operations managers, bosses will spare no expense. Another operations manager who just switched to Amazon last year said that he started with a basic salary, and three months later, his salary began to approach 20,000+ yuan.

An industry insider said frankly that for Amazon operations, the salary increases really fast when you change jobs! Anyway, it's all part-time work, so changing jobs can help you see the world and see the operating models of different companies. You can earn money and gain experience.

In order to recruit operations, the boss changed his profile picture

As operations are in high demand, bosses who are eager to recruit have to use their trump cards.

One boss said, "I thought the company's address was not good, so I prepared an office. Who knew that no one was hiring ?"

Compared to those who want to move offices, more bosses are more direct, recommending operations staff to give big red envelopes for joining, with the amount ranging from 500 to 5000. There are also HRs who post on Moments, recommending Amazon operations staff to give red envelopes for interviews and joining.

In order to recruit, some bosses have found another way - changing their profile pictures to attract "appearance lovers". One seller said that his friends all advised him to change his profile picture to Shawn Yue. After that, many more girls submitted their resumes. This world that values ​​appearance is so realistic!

When they were busy recruiting, some bosses complained about meeting some weird applicants.

A boss said that a post-95s operator came to the company . He was said to have eight months of operation experience. He was a secretary before and was about to work on the Japanese website. He was very aggressive when he came. He asked the team leader for resources such as Japanese article translation and customer service staff who specialized in handling negative reviews. Although the team leader was angry, he still told the operator that all these needed to be done by himself.

Another boss complained that a new operations manager born in 1997 left the company after watching the training video for less than an hour!

The boss complained that it was difficult to find an operations manager, and the pain point of operations was even more brutal: it is difficult for me to do things for you with this little money.

An operator couldn't help but complain, "The company I interviewed offered 6.5% for probation and 7% for regularization, but no contract was signed and no social security was paid during the probation period. It made me feel like I was back to the treatment I received when I first came to Shenzhen a few years ago. There are always big promises during the interview, and there are reasons why some companies can't recruit people."

What's even more bizarre is that in 2021, the base salary for some operations positions is still at 2K. Some companies have posted recruitment information, with a base salary of 2,000-3,000 for Amazon operations positions, and also require people to be able to withstand certain work pressure, be able to work overtime actively, accept a lot of work without complaining, and only accept people who are willing to endure hardships.

The gender ratio is huge: 3:1 for sellers and 2:8 for operators

The gender ratio of e-commerce practitioners has always been an interesting number. A portrait of an industry seller shows that 75% of sellers are male and only 25% are female. Statistics from cash withdrawal tools also show that most entrepreneurial sellers are male. Max, who has many years of experience in cross-border e-commerce, summarizes the gender ratio of practitioners as follows:

The majority of entrepreneurs are male bosses, with a ratio of 8:2

Most of the operators are girls, at least 8:2

Most of the logistics service providers are male 9:1

Most of the people working in overseas advertising agencies are female 8:2

Most trademark and patent companies have female employees 8:2

Most of the self-media people in the cross-border e-commerce circle are male, 7:3...

The proportion of female operators is generally higher in the company. One operator said that when he first joined a local leading Amazon company, there were less than 30 males among more than 140 people. The huge disparity between the number of male and female operators is related to the preferences of recruiters.

Whether to recruit boys or girls for operations recruitment is a question that cross-border e-commerce companies are considering nowadays. The reality is that girls are obviously more popular.

Many sellers said that there are more girls in the company because they are more stable and will not think about going out to work after learning something, while most boys will go out to work on their own after learning something. After seeing a lot of staff turnover, one seller said: "It is better to hire women, because they are more stable. Men will work for two days and then want to go out and work on their own. I have seen too many such cases. Women are relatively stable, but the golden period of women's careers is relatively short, and there will be career gaps. It is better to hire married women with children."

Although more and more female entrepreneurs are starting Amazon businesses, overall, stability is still the characteristic of most female operators. In contrast, male operators who often work alone make bosses more uneasy. It is also this characteristic of "loving entrepreneurship" that makes the proportion of men in operations lower, and at the same time gives rise to more male bosses online.

(Vote) When recruiting operations, do you prefer boys or girls? (Single choice)

Male, balanced male-female ratio

Female, stable and strong in execution

No restrictions on gender, as long as you are able

If conditions permit, some sellers still hope to recruit some male operators to balance the huge gender ratio.

One boss said: "There are many applicants in the past few days, but few are suitable. In addition to assessing ability, the ratio of men to women is also a problem. As the saying goes, men and women work together without getting tired. After all, men and women think differently. When they are together, they can complement each other at work and easily spark creative ideas."

Aoji recruits Amazon operations, requires a bachelor's degree + CET-6

For most operational positions in the industry, the educational and language requirements are still a college degree + CET-4, but the requirements for big sales are obviously higher.

In the previously released Amazon Operations (Shenzhen) job requirements, Aoji mentioned: Bachelor's degree from a regular college is required, regardless of major. English majors require CET-4, non-English majors require CET-6 or above, and German, Italian, French, Spanish and other language majors must have CET-4 or B1 level or above. Aoji also has the same education and language requirements for Amazon Boutique Operations Assistant (English, German) and Amazon Operations Supervisor/Manager positions.

For the position of Amazon Operations Director, Aoji requires a bachelor's degree or above, in e-commerce, marketing and other related majors, English CET level 6 or above, and more than five years of experience in cross-border e-commerce platform operation and management, proficient in Amazon platform product promotion and operation model, familiar with overseas e-commerce markets, good market development acumen and excellent marketing capabilities, etc.

As a leader in the industry, Aoji has higher requirements for operational staff, which is also the recruitment direction of many big sellers. Are you qualified to work in a big seller company ?