What is Yahoo! Japan? Yahoo! Japan Review, Features

Yahoo Japan is a portal website operated by Yahoo Japan, which ranks first in the Japanese search engine and portal website market. Yahoo Japan is a shopping and information platform, similar to the sales information integration platform of Taobao and Sina in China.

About Yahoo Japan

Yahoo Japan Shopping website consists of two parts: Auction.yahoo Japan and Shopping.yahoo Japan. Yahoo Japan Shopping is similar to Rakuten Japan, mainly selling department store products with a wide range of products. Yahoo Japan Auction is similar to eBay and Xianyu China, mainly for individuals to auction second-hand items.

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1. Number of monthly active customers: 28.29 million. It is the third largest e-commerce platform in Japan, with the top two being Rakuten Japan and Amazon Japan.

2. The total population of Japan is 126.67 million, and one-third of Japanese people, or 41.58 million people, use Yahoo Japan. Because the Yahoo Japan website itself is an integrated information and shopping website, Yahoo Japan will promote the Japanese Yahoo Shopping website in information search results, Apps and other channels.

3. Yahoo Shopping Japan has recently expanded its business recruitment scale. In 2017, the number of stores on the platform reached more than 510,000 and the number of products reached 270 million.

4. Sales reached 479 billion yen in 2017.

Store Type

In Yahoo! Shopping, sellers can choose between the following two store opening methods based on their own conditions and store needs: Enterprise Store and Light Store. Both store opening methods are free. Sellers do not need to pay platform entry fees and monthly rental fees. Currently, the two store types cannot be converted.

Store opening conditions

1. You must have a Yahoo! JAPAN ID.

2. Submit credit card information. The name of the credit card holder must be consistent with the name of the company's legal representative; individual sellers need to submit credit card information opened in their own name. Please note that debit cards cannot be used when registering a store.

3. Submit the company legal person and individual store owner information.

4. Submit bank account information.

Note: Sellers cannot register to open a store using a Yucho bank account. Corporate accounts must submit a bank account opened in the company's name, or a bank account opened in the name of the legal representative. Individual sellers submit their own bank account.

5. Individual store sellers need to submit a copy of the consent letter issued by the National Tax Agency of Japan allowing individuals to conduct business.

6. Individual store sellers need to submit copies of their resident tax payment certificates for the past two years, and students can submit tax exemption certificates.

7. Agree to the terms of service of Yahoo Shopping Japan.

8. If you open a corporate store in the name of a company, the Japanese Yahoo Shopping platform only accepts companies registered in Japan.

Shop opening costs

1. T-point transaction fee

When opening a store on the Yahoo Shopping platform in Japan, sellers do not need to pay registration service fees, platform system usage fees, membership fees, etc. Sellers only need to pay T points, which is a very popular membership points card in Japan. Sellers can set the T point ratio themselves, ranging from 2.5% to 16.5%, and the T points will be directly returned to customers.

On Yahoo Shopping Japan, when a product is sold, the seller needs to pay T-points. The T-points that stores need to pay range from 2.5% to 16.5%. Stores must pay a minimum of 2.5% of the points, of which 1% is store points and 1.5% is reward points. The T-point rewards for each product are different.

2. Affiliate Marketing Fees

The affiliate marketing costs of Yahoo Shopping Japan are mainly divided into two parts:

Affiliate Partner Fee: Sellers need to pay affiliate partners a fee of 1% to 50% of the transaction amount of the product.

ValueCommerce Co., Ltd. Company Fees: ValueCommerce Co., Ltd. is the marketing and operation company of Yahoo Shopping Japan. Sellers need to pay the company a commission of 30% of the transaction amount.

Note: If the customer does not click on the affiliate marketing link to the seller's store, the seller does not need to pay T points.

3. Yahoo Shopping Japan Fee Estimation Tool

The Japanese Yahoo Shopping website provides a store opening cost estimation tool. Sellers only need to input a few indicators and the platform can automatically estimate the store opening costs. The details are shown in the figure below: