The Ruby Lane platform is mainly aimed at American consumers, and it provides vintage fashion items, collectibles and high-end antiques.
About Ruby Lane Before sellers can open a store, they need to be reviewed by RubyLane's experienced artists and antique professionals. All products on the platform are sold at a fixed price. Ruby Lane has 2,500 active store owners, selling over $125,000 worth of merchandise per day, and over 1 million visitors per month.
Honors and Awards Ruby Lane was voted a top site in the 2010 ECommerce Bytes Sellers Choice Awards; ranked third in the 2011 poll and ranked second in the 2012 and 2013 surveys. ECommerce Bytes Sellers Choice is voted on by over 11,500 online sellers. Ruby Lane also took first place in the 2012 and 2013 surveys for customer service and communication.
Development History - Ruby Lane was founded in 1998 by Tom Johnson and Jim Wilcoxson, and named in honor of Johnson's mother, Ruby, to create an easy-to-use online community of shops that showcase quality, pre-screened antiques and collectibles, ultimately allowing consumers to easily find the unique items they want. In 2005, Wilcoxson left the company and Johnson became president and CEO. -In 2013, the slogan "Vintage Begins Here" was launched. |
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