With daily sales of 1,000, Amazon’s return “blind box” has become popular on TikTok!

With daily sales of 1,000, Amazon’s return “blind box” has become popular on TikTok!

According to a report by foreign media on March 8, Xtreme Dollar, a Canadian store that sells Amazon returned goods in the form of blind boxes, became an instant hit on TikTok due to customers' unboxing videos. For only $10, customers can buy anything from combs to iPads in this store.


(Xtreme Dollar Store)

 

Store owner Gord Kotler said he has a contract with Amazon to buy truckloads of returned products every month and resell them to consumers. The volume of returned goods is so large that it has filled the shelves of his five stores in Ontario , and the unopened returned products have become the new favorites on social media.


(This way a basket of returned products can be sold out within 1 hour)

 

The owner said that their business had been mediocre all along, but one day two months ago, a customer was very satisfied with the goods he bought for $10 and shared his shopping experience through TikTok. The store suddenly became popular, and orders from all over the world poured in. More related videos appeared on TikTok, and the owner's ordinary life "suddenly disappeared without a trace."

 

(Amazon returned product “unboxing video” on TikTok)

 

He said: "Due to the quarantine policy, we had to lock the door and only let one customer in at a time."

 

The owner has a clear understanding of the reasons for the store's popularity. He said that buying blind boxes can bring surprises to customers and help them relieve the boredom of daily life. Compared with buying lottery tickets, customers can at least get products worth $10 and will not return empty-handed. "Many people are gamblers."

 

Kotler and his staff later heard that some consumers found that they had bought watches, Columbia jackets, Nintendo game consoles and even iPads after opening the boxes. Kotler said that when the "blind box" inventory is sufficient, their sales can easily reach 1,000 orders a day.

 

However, despite the surge in sales, the store's "product lifeline" is still firmly in the hands of Amazon. Kotler said: "We never know what we will get or how much we will get. It depends on Amazon."

 

In addition to the above-mentioned Amazon return processing stores in Canada, there are also online liquidation websites for Amazon returned products such as Liquidation.com, which also has considerable annual sales.


( Liquidation.com official website)

 

This shows how huge the business of Amazon returns is.


Sellers who have the conditions can also find ways to conduct secondary sales in the target market to reduce losses after receiving returns from buyers, or directly learn from the "blind box" model of Xtreme Dollar stores and find a new "road to wealth"!

Amazon

Return blind box

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