BSR ranking soared 445%! This phone case sold 160,000 pieces in just 15 days after it was put on the shelves

The product was launched after March 27, 2021. In just half a month, 160,000 units of this product were sold, with a total sales of 1.78 million US dollars! What kind of product can achieve such an excellent result? Let's take a look.

Rat extermination pioneer or fire?

As an educational toy product, the Rat Killer series of silicone toys from the well-known toy company FOXMIND , which was launched in 2014 , has not only conquered children, but also many overseas adults. It can be said to be one of the most popular educational toys overseas.

Image source: Amazon

After being circulated in the international market, the silicone products of the Rat Killer Pioneer educational toy series have not only jumped out of the original round and square designs in terms of shape, but also extended to various shapes and other product peripherals. The small product we are going to talk about today is the same mobile phone case derived from the Rat Killer Pioneer series.

Searching for keywords like Fidget Toys Phone Case and pop it phone case , you will find that these products are basically launched after March 27, 2021. Taking the one with the highest BSR ranking as an example, although the BSR ranking is not high, only 257, it can be found that its growth number is as high as 1143, and the growth rate is as high as 445%.

It can also be noted that the prices of the top 20 products of this product are basically around 8 US dollars, and most of them are FBM. As of April 12, the cumulative total sales of this type of mobile phone cases are 160,000 pieces, with a total sales of approximately 1.75 million US dollars.

Be cautious about infringement risks

It has to be said that the Rat Killer Pioneer series of products are really popular! But because of their popularity, sellers should pay more attention to the infringement risks of the products.

Since the popularity of the Pioneer series of silicone products, there have been frequent reports of sellers infringing on the product. This product is no exception and is likely to become an infringing product .

Although this Pioneer Rat Killer phone case is a design with a changed appearance, which can avoid the risk of infringement to a certain extent, many popular products are still difficult to avoid infringement even if they have avoided it . Therefore, please be careful not to use words such as " POP IT " in product descriptions and promotional copy , and do a good job of product self-inspection.

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