Just now, SHEIN launched the "Hot Order Plan", and sellers who participate will enjoy billions of traffic!

At the beginning of 2025 , SHEIN officially launched the "Explosive Order Plan" for domestic cross-border merchants, which will provide tens of billions of on-site and off-site traffic support to accelerate the doubling of sellers' global sales.

Specifically, in the "Explosive Order Plan", due to the diverse festival customs and consumer demands in markets around the world, SHEIN will analyze and grasp the trends of the season, guide platform sellers to accurately develop high-quality products with potential, and carefully create various holiday themes and monthly promotional activities across the year, building a full-link growth solution for sellers from product selection to explosion .

Based on the research of consumer markets in more than 150 countries and regions around the world , SHEIN's "Explosive Order Plan" integrates dozens of consumer nodes in Europe, America, the Middle East , Japan and South Korea , forming a systematic overseas marketing plan . The implementation scope of the plan covers sellers in different modes such as full trusteeship and semi-trusteeship. Sellers can combine their main categories , such as home furnishings, 3C, clothing , beauty, accessories and other different categories and the characteristics of their target markets , and lock in high-conversion overseas sales scenarios with one click and actively participate, that is, enter the support scope of the "Explosive Order Plan" .

After the seller successfully registers for the event, in addition to enjoying various resource positions on the site, SHEIN officials will also launch off-site traffic to increase the seller's product and brand exposure, simplify the seller's order explosion process, and help them incubate "cross-border celebrity online stores" and "cross-border celebrity brands" more quickly.

( Sellers’ stores on the SHEIN platform have attracted the attention of many overseas consumers due to their unique style and frequent participation in activities launched by the platform in multiple countries)

The platform helps sellers to accurately grasp the trends of hot-selling products

Amid the surging tide of global trade , practitioners often lament that "it is difficult to go overseas."

If you want your products to stand out from the vast sea of ​​options, attract consumers' attention and encourage purchases, cross-border sellers are required to not only provide good products, but also have a certain market insight and be able to respond quickly.

In order to better understand the demands of sellers and achieve smooth connections between sellers and international consumers, SHEIN uses its in-depth insights into major overseas market trends and consumer needs to discover that different markets have a large number of differentiated business opportunities during seasonal changes, new product launches, and holiday consumption peaks, thereby accurately capturing the opportunities for hot products and guiding sellers to accurately develop products based on changes in market demand. With the help of traffic inside and outside the site, it accurately builds a bridge between the seller supply side and the overseas demand side. A new clothing brand in Guangzhou participated in the test run of the " Hot Order Plan " and achieved a single- day sales performance of US$1.8 million during this year's Ramadan sales event . According to the company, the proportion of its orders from the Middle East market exceeded 40% for the first time.

"After 23 years of sales of $23 million, in 2024, following the pace of overseas market activities, my team's sales exceeded $33 million." Zhu Chenyu, head of a home furnishings company in Zhejiang, said that the birth of each hit product is like a new start-up. He said that he felt that the most difficult thing about supplying overseas markets is to grasp the new nodes and consumer preferences. For example, he rarely took the initiative to make home decoration products before, mainly because the demand in this area in the domestic market was not high-frequency and the repurchase rate was low. However, the demand scenarios for these products overseas are very different, and there are many festivals. Before the appropriate sales node arrives, SHEIN category employees usually indicate sales trends to sellers in advance, remind sellers how to prepare for different markets, and provide hands-on guidance on improving product titles and optimizing store details pages to help sellers research and find the best solution to increase store conversion rates and sales.

These products, which are manufactured based on the actual needs of major overseas markets, have become increasingly popular among overseas consumers thanks to SHEIN's rich and colorful global site promotion activities and the endorsement of tens of thousands of international celebrities.

Sellers can participate in the "Hot-selling Plan" that SHEIN is promoting this time on a long-term basis . If sellers carry out targeted development according to platform guidelines such as "Platform Hot Sales", "Market Hot Sales", and "Potential Trends", it will not occupy the promotion quota or new product quota, thereby gaining additional opportunities for best-selling.

The plan also provides sellers with a clear growth path: from "seed merchants-high potential merchants-high-quality merchants-cross-border star stores", sellers receive guidance from the SHEIN platform throughout the process, and can achieve the goal of going from 0 to 1 faster , and even continuously creating hot-selling products, shortening the successful cycle of product overseas. For tens of thousands of small and medium-sized domestic sellers, by following the pace of the "Hot-selling Plan", sellers can transform SHEIN's huge global marketing experience into their own great success.

New brands going overseas can also become "cross-border star stores"

For the SHEIN platform, the relationship with sellers is not just about recruiting them, but about fully tapping the potential of sellers and combining the platform's resources and capabilities to enable sellers to grow into "cross-border star stores" that understand overseas business rules, are proficient in market demand, and enhance confidence in Chinese products and Chinese brands, and work with the platform to achieve a win-win situation.

Take the digital industry as an example. In the past few years, some "dusty" tablet computers and e-readers that were ridiculed by domestic consumers as being used to "cover instant noodles" have entered the field of vision of international consumers after going overseas. In addition, digital products made in China have both high price power and high performance configuration, so it is not surprising that these products have become popular again.

Su Ming is a business owner who is keen on developing trendy digital products . Initially, Su Ming regarded his SHEIN online store as a trial run. However, as the store grew, when the average daily order volume increased from dozens to hundreds of units and hundreds of thousands of international visitors shopped in his store every month, he keenly realized that he had to adjust his business focus and regard this SHEIN store as a long-term career.

" I am very proud of myself now . I never thought that the tablet computer I made would be popular in the European market, which is always ' picky ' ."

For many new digital brands going overseas, it is a must to find connections with various consumer groups in the retail stores of platform e-commerce. In the past, when supplying goods to overseas traders, Su Ming only needed to consider production management, but when customers became specific consumers, he had to spend more time studying in what scenarios they were more willing to buy tablets, how they liked to understand product performance, what reasons affected their purchasing decisions, etc.

Su Ming also observed that whether the appearance is good-looking is also one of the concerns of SHEIN platform users: "We often discuss the positioning of new products with category buyers. After each communication , we will make some targeted improvements, such as the color of the product leather case , rendering the gift scene on the details page , developing specific holiday models, and even small operations such as sticker blind boxes, which can also increase interaction with overseas consumers ."

Taking a top-ranked product in Su Ming's store as an example, the tablet computer in a pink leather case has attracted media attention, with more than 100 consumer comments on the product details page and sales of more than 200 units in the past week . Most consumer comments focus on features such as "good quality", "looks trendy", and "lightweight and easy to use".

On special dates such as New Year, Valentine's Day, Halloween, Christmas, etc., launching a variety of colorful silicone protective cases with holiday elements can also satisfy consumers' immediate emotional value and increase repurchase rate. Combined with various flash sales activities launched by SHEIN, products and brands that can closely fit consumers' holiday emotions can often gain enthusiastic feedback from the market in terms of sales. Like Su Ming, many cross-border sellers have joined the race to get explosive orders.

Cultivating "explosive order power" to improve sellers' income and supply chain capabilities

Although to some extent, "explosive orders" is like a stress test for sellers, posing higher challenges to their supply chain management capabilities, it also creates opportunities for supply chain optimization - by addressing problems that may arise during the explosive orders process, sellers are able to improve the flexibility of their supply chain operations and increase the company's response speed and operational efficiency in various sales scenarios.

During the interview, many cross-border sellers mentioned the logic of "traffic is king", especially the development stage of new online stores and new brands going overseas still has some gaps with internationally renowned brands. Compared with mature international brands, new stores and new brands still have to consider customer visits and conversion rates everywhere. High traffic means more sales opportunities and better profitability. And it is foreseeable that SHEIN's explosive order plan will not only bring short-term sales growth, but also help merchants gradually shape their brand image . A merchant who has the ability to frequently explode orders will also be regarded by consumers as a powerful and reputable seller, thereby enhancing trust and loyalty to the store or brand.

It is understood that in order to drive more domestic sellers to go overseas quickly, SHEIN launched the "Xiyou Gravity" plan since 2023 to strengthen cooperation with many domestic manufacturing industrial belts, and wanted to cultivate new and high-quality products in the industrial belts into cross-border "explosive products", and provide sellers of different categories with corresponding systematic training, buyer assistance, official communities and other support.

In addition to launching multiple overseas expansion models and meeting the needs of sellers at different development stages, SHEIN also provides sellers with a variety of innovative and practical operational tools, such as testing new products, aggregating new products, product diagnosis, stocking suggestions, etc., to help sellers scientifically open funds, stock and conduct operations in a digital way , reducing unnecessary waste.

Since its establishment, SHEIN started from the fashion category and gradually expanded to all categories. Its strong supply chain management capabilities in the industry have enabled SHEIN to rise rapidly in the global market. It has become the preferred shopping platform for consumers of different skin colors in more than 150 countries and regions .

At present, the rise of some emerging e-commerce consumer markets has also injected vitality into the overseas wave. A senior cross-border e-commerce practitioner told the media that in terms of the destination of corporate development, multiple overseas markets are becoming new battlegrounds, and the Middle East, Africa, South America and other regions have also become hot spots for many companies to try to develop. The e-commerce competition is now accelerating and spreading to the global market.

For example, in Africa, the mobile payment revolution is gaining popularity, changing the way locals consume and bringing opportunities to e-commerce companies . In South America, consumers are also becoming more and more accustomed to online shopping, from fashion apparel to household goods, from electronic products to beauty products. These countries have a large young population, who are curious about new things and have a strong pursuit of quality life, so there is still a gap in the market.

And blank spaces mean more opportunities.

SHEIN

"Explosive Order Plan"