What is KK Group? KK Group Review, Features

Founded in 2015, KK Group is a leading fashion retail company in China that implements a multi-brand strategy.

About KK Group

• KK Group owns many high-quality brands, including the comprehensive lifestyle fashion retail brand "KKV", the large-scale beauty fashion retail brand "THE COLORIST", the global trendy play culture fashion retail brand "X11", the mini lifestyle collection store "KK Pavilion" and so on.
• As a representative enterprise and practitioner of the trendy retail model, as of now, the group's brands have spread to 169 key cities in 31 provinces across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, Chongqing, and Indonesia, with 680 offline stores, and have settled in major business districts and shopping centers in these cities. The group continues to expand, providing a new generation of consumers, mainly Generation Z, with a leisure shopping experience that satisfies a better lifestyle.

KK Group's brand philosophy

• Fashion retail: refers to a new retail model characterized by unique product concepts and styles, creative and fashionable design, entertainment functions, and immersive shopping experience. KK Group advocates the fashion retail philosophy of "aesthetics + technology" - aesthetics enhances experience, and technology enhances efficiency.
• Aesthetics enhances experience: Based on the insight that Generation Z values ​​appearance first, KK Group pursues the ultimate aesthetic experience and upgrades store scenes from the dimensions of space layout, color matching, product display, etc. This aesthetic is fully reflected in the brand stores under KK Group, whether it is KKV with a bright yellow container design, or THE COLORIST, which has changed the black and white tones of offline beauty stores, or X11, which has brought spatial aesthetics to the extreme, all use the ultimate aesthetic space and display design to create an immersive shopping experience of "one step, one scene" for consumers.
• Technology improves efficiency: With the technical background of the operation team and a full understanding of the retail format, KK Group uses Internet thinking to continuously invest and innovate in information, data, and intelligent systems. It ensures the authenticity of data by not providing BA services and not conducting large-scale promotional activities, reduces human intervention, and uses data to drive product selection and iteration, continuously launching new products, and ensuring that consumers can buy complete, new, and cost-effective products.