Amazon has gradually penetrated into the lives of people around the world, becoming not only a major platform for online shopping, but also a tool for people to get rich.
The era of everyone being an Amazon may be coming. Have you become an Amazon user this year?
Recently, data released by Finbold showed that as of March 21, Amazon has welcomed 295,000 new sellers worldwide this year , equivalent to 3734 new sellers every day or even 155 new sellers every hour .
It is estimated that by the end of this year, 1.4 million new sellers will join the Amazon platform, and Amazon is experiencing a big boom.
It is reported that more than a quarter ( 26%) of new sellers enter the market through the US market, using a .com domain name. Amazon India ( 10.1%) and Amazon Canada ( 7.5%) are also popular, followed by Amazon UK ( 6.8%) .
The European market has become popular, and 40% of new sellers will join
The European market has gradually become active. Following Amazon's UK, German, French, Italian, Spanish and Dutch sites, Amazon has also set up a Polish site in Europe to further attract consumers and invite more sellers to settle in.
Due to the growing popularity of e-commerce and the fact that many physical retailers in Europe still need to close physical stores and shift to e-commerce, many new sellers may join the Amazon marketplace.
This year, Amazon in Europe has attracted 115,453 new sellers, which is equivalent to about 1,461 sellers every day. It is reported that most of these new sellers have joined Amazon's markets in the UK, the Netherlands and Germany. Because the traffic of the UK and German sites is the largest in the entire European site, many sellers want to make a layout there.
Of the 295,000 new sellers who joined all Amazon marketplaces this year , nearly 40% joined Amazon marketplaces in Europe.
If this trend continues, Amazon ’s European marketplace could have more than 500,000 sellers by the end of this year.
More and more Amazon seller acquisition companies are emerging
The influx of a large number of new sellers will cause Amazon to gradually expand in size ; at the same time, sellers will also rely on the Amazon platform to grow and develop, using Amazon's traffic and customer base to make a fortune.
In recent years, Amazon has produced many sellers with very good performance, which has made some companies jealous and have also set their sights on them.
Since mid-2020, a number of companies have emerged in the industry whose business models are entirely focused on acquiring Amazon sellers, especially some of the top sellers, and then using them to expand some businesses after the acquisition , such as managing successful and profitable brands and business portfolios.
In Europe alone, there are more than 20 very active Amazon seller acquisition companies , some of which have raised tens of millions of euros in funding to acquire successful sellers on the Amazon platform.
Previously, Thrasio, a world-renowned Amazon third-party seller acquisition company, spent $750 million to acquire Amazon sellers. Since its establishment in 2018, Thrasio has acquired about 100 Amazon third-party sellers.
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