New opportunities for explosive sales! TikTok Shop releases its US peak season business strategy

On July 18, as the second half of the year approaches, TikTok Shop Cross-border e-commerce has released the "US Cross-border Peak Season Operation Strategy" to help more cross-border merchants achieve pulsed growth.

Data shows that during the major promotion periods in the first half of the year, TikTok Shop’s cross-border e-commerce achieved remarkable results.

After the summer sale surpassed the peak of last year's Black Friday, TikTok Shop's mid-year sale once again surpassed the summer sale peak, breaking the single-day GMV record! Among them, the peak GMV of the live broadcast room of the influencer @simplymandys surpassed the peak of the million-dollar live broadcast room during the summer sale. Merchants' self-broadcasts also broke new records, and Pop Mart In the middle of the year, it became the first cross-border brand to exceed the record of 100,000 US dollars for a single self-broadcast.

In order to create more business opportunities and continue the current platform ecology where transactions continue to heat up, TikTok Shop's cross-border e-commerce business strategy for the US region will focus on three dimensions: "selling good products + building brands + new heights", helping to create hot products and strengthen the brand building of merchants, and continue to promote the " 100 million yuan club " ", helping more merchants achieve a GMV breakthrough of 100 million US dollars.

Mu Qing, vice president of TikTok Shop's cross-border e-commerce, said, "TikTok Shop's cross-border business in the U.S. is developing rapidly. With the peak season for cross-border e-commerce approaching in the second half of the year, we are confident that we will usher in faster and better business growth together with merchants."

Ryan, head of cross-border business in the U.S. for TikTok Shop's cross-border e-commerce, said the platform's cross-border peak-season operating strategy in the U.S. is designed to enable merchants to seize peak-season consumption opportunities and platform growth trends, thereby achieving a 3-fold increase in GMV.

For cross-border e-commerce, in order to stand out in the fiercely competitive overseas market, it requires multiple rounds of drive from "good products", "brand" and "platform high ground" to get the ticket to compete with traditional leading brands and "accelerate" the business.

In terms of "selling good products", TikTok Shop cross-border e-commerce will provide a growth engine for the sale of high-quality products from six angles, including special rewards for incubating hot products, exclusive rights and interests for products, exclusive promotion by experts, support for platform promotions, subsidies for attracting new users, and governance guarantees .

In terms of "building brands", TikTok Shop cross-border e-commerce will reserve scarce live streaming resources for top influencers for high-quality brands, and screen and connect high-quality overseas service agencies for brands. In addition, the platform will also provide incentives for merchants' self-made content, and help brands multiply based on the platform's top IPs such as "Super Brand Day", so that top, mid-level and novice merchants can advance together.

In terms of "new heights", in order to encourage more merchants to reach the threshold of GMV of 100 million US dollars, TikTok Shop cross-border e-commerce will also provide all-round platform resource support for merchants in the "100 million yuan club" in the third quarter through measures such as commission-free bonuses, priority participation in governance and protection of promotional resources.

Data from the third-party reporting agency Business News shows that in the first half of 2024, TikTok's global downloads and monthly active users both grew steadily, especially in the US market, where the average monthly MAU remained stable at over 170 million , with a strong user base and market vitality. In order to grasp the potential and huge user pool, in addition to effectively utilizing platform resources, businesses also need to formulate clear standards and business plans.

In addition to the platform's support, Ryan, head of TikTok Shop's cross-border business in the United States, also emphasized the three key actions that merchants must take to operate TikTok Shop well: "Make good products, good content, and good services - that is, provide good products at good prices, deploy live broadcasts and self-made short videos, and complete pre-sales and after-sales service systems, and ultimately achieve business explosion in the second half of the year!"

In recent years, a group of top sellers have emerged in the US region of TikTok Shop, achieving rapid growth in GMV and brand through the dual-wheel drive of "self-made content + expert communication".

As one of the top sellers on the platform, small appliance brand Haomi Technology has cleverly improved its conversion rate through a combination of brand-owned live broadcasts, brand-made short videos, live broadcasts by experts, and short videos by experts. Data shows that the brand's current live broadcast conversion rate exceeds 4%. In addition, the brand has also maintained an average monthly GMV of millions of US dollars by actively participating in major promotions.

By releasing the cross-border peak season business strategy in the United States, TikTok Shop cross-border e-commerce has demonstrated greater platform dividends, market growth and commercial realization potential. In the future, as the global e-commerce market continues to expand and competition intensifies, TikTok Shop is expected to continue to leverage its own advantages and actively expand overseas e-commerce markets, and it will usher in even greater unprecedented development.

TikTok Shop

Hot Sales

Peak Season