Awesome! Shenzhen maternal and infant product seller PatPat receives $510 million in funding

The competition in the cross-border e-commerce sector this year is extremely fierce, and it is not easy to stand out from it.

It is reported that on July 19, PatPat, known as the world's largest children's clothing DTC brand, announced that it had completed US$510 million in Series C and Series D financing .

This Shenzhen-based maternal and infant retailer has set a new record for the largest single financing amount disclosed in the domestic cross-border e-commerce industry, and also means that it has officially entered the Internet unicorn industry.

PatPat was formally established in Silicon Valley, USA in 2014. As the fastest growing DTC brand in the world, it has won the favor of consumers from more than 100 countries and regions around the world. In the United States, PatPat has become the first in the user recommendation index and is the preferred brand for American consumers to shop.

PatPat's rapid progress is inseparable from social media. It can be said that social media is the main source of traffic.

PatPat has a considerable number of fans on social platforms such as Facebook, Instagram, TikTok, and Youtube . On Facebook, the number of fans who like PatPat's main account has exceeded 6 million, and the number of fans of the official Instagram account has reached 1.4 million.

On social platforms, PatPat posted a lot of model photos and outfits, or directly released links to products at super low prices to guide consumers to place orders quickly.

Although PatPat's four major media accounts are uniformly directed to the independent website, in fact, PatPat also has a place on Amazon . The editor learned that PatPat's Amazon store has not been opened for a long time, and the model is mainly based on FBA and FBM.

At the same time, PatPat has also developed rapidly in the Southeast Asian market . After entering LazMall , the brand development has reached a new level and has become the most popular brand in the Southeast Asian maternal and infant market in a relatively short period of time. During last year's 11.11 promotion, PatPat received thousands of orders, which was nearly 3 times the growth compared to the 9.9 promotion!

After 6 years of exploration and accumulation, PatPat has gradually established a firm foothold in the European, American and Southeast Asian markets. Co-founder Gao Can believes that the reason why PatPat has achieved today's success is largely related to its products with strong design and affordable prices , as well as its promotion strategy .

In the next 3-5 years, PatPat expects to complete its global children's clothing market strategy layout and become the most influential mother and baby brand around the world.

This time, PatPat completed this US$510 million financing, which means a broader future and opportunities for a brand, and provides sufficient power to create more dazzling results.

For cross-border sellers, the cross-border e-commerce market is changing rapidly. They still need to carefully consider which direction they should take next, and choosing an operating model that suits them is of utmost importance.

Shenzhen

Financing

Maternal and child brand