It is normal for people to like discounted products and be greedy for bargains, and the British, who have always been known for being gentlemen, are no exception. Recently, a "discounted" promotional product appeared on Amazon UK , and it was sold out as soon as it was put on sale.
According to the British Daily Mail, Amazon UK seems to have had a "small problem" recently. A 4.5-liter bottle of Ru****, originally priced at £48 , was The price of the "air fryer" suddenly became 3.99 pounds , which was much lower than its usual selling price . It was sold out as soon as it was put on the shelves . Some people even said that they made a profit if they got it, and bought several at one time.
At the same time, “ air fryer ” has naturally become the most popular search term on Amazon UK, accounting for 5 of the top ten search terms in the “Amazon UK TOP 25W” ranking.
In addition, because the price of this "air fryer" has been reduced by as much as 92% , it has been listed as one of Amazon's most discounted products to date and has a reputation as one of Amazon's best-selling products . Twitter is also full of posts showing off the purchase of the product and pictures of spoofs of the product.
However, the rush to buy "air fryers" triggered by the price cut also reflects, to a certain extent, the strong demand for small household appliances in the UK. Surveys show that in recent years, with the development of the economy, people's demand for small household appliances has also risen sharply, especially the emergence of the epidemic, which has stimulated the outbreak of the small kitchen appliance market.
As a kind of small household appliance, the "air fryer" has the advantages of simple operation, low oil consumption, safety and health. It conforms to the concept of healthy living and is highly praised by young people at home and abroad. Short videos sharing food cooked in air fryers can be seen everywhere on social media . This product has also become an Internet celebrity kitchen small appliance.
At present, this Ru**** "air fryer" has been removed from Amazon, and Amazon has not yet explained whether the price reduction is a malfunction or a marketing strategy. But no matter what, it still cannot stop British consumers from "taking advantage of the situation". There are still a large number of British people who are unwilling to give up and wait every day, hoping to get another chance to get a big discount.
U.K. Amazon Online shopping |
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