French "Black Friday" promotion is approaching, and demand for multiple categories of products is peaking

In 2022, France's "French Day" will be held from May 4th to 9th. This is the most important shopping carnival in France and also the "Black Friday" in France . During the " Black Friday " promotion, many e-commerce platforms will offer unprecedented discounts .

This year, a total of 8 e-commerce platforms participated in the " Black Friday " promotion in France, namely Amazon, Fnac , Darty , Cdiscount , Boulanger , RueduCommerce , REDbySFR and SFR .

Paris is known as the "fashion capital" , and even though it is affected by the epidemic, their pursuit of fashion has not diminished. Among many categories, fashion products are usually discounted more heavily. Many well-known brands such as Nike, Showroomprivé and LaRedout will offer discounts during the event , sometimes as low as 30% or 40% off . Therefore, the sales of fashion products are relatively high during the promotion period.

In addition, fast-moving consumer goods such as home appliances, personal care, and beauty products are also in great demand during promotion periods.

It is important to note that the sales of electronic products are the highest during the "French Day" promotion . Every year , Samsung 's smartphones, Internet TVs, tablets and other products have heavy discounts . Brands such as Huawei, Honor or Electro Dépôt also have promotional offers .

During the French “ French Day” promotion, sellers can make plans in advance based on market demand.

In the past, the French e-commerce market was often overlooked by cross-border sellers, but in recent years, the French e-commerce market has begun to show strong growth momentum.

In the European cross-border e-commerce market, France ranks third in Europe and sixth in the world.

The latest data shows that 41.8 million French netizens have shopped online, placing an average of 51 orders per year and spending an average of 3,000 euros per year. In 2021, the number of French e-commerce websites also grew rapidly, reaching a total of 177,000. More than 2.1 billion transactions were recorded on online sales websites throughout the year.

The French e-commerce market has maintained double-digit growth in the past few years . Currently, e-commerce sales in France account for 13.4% of France’s total retail sales , compared to only 9.8% before the epidemic . There is still huge room for development in the future.

In addition , France also has a unique geographical advantage, closely connected to the three major economic hinterlands of Northern Europe, Eastern Europe and Southern Europe, and has a huge market capacity to rely on. At the same time, France has the ability to lead the fashion trends throughout Europe and even the world. If a certain product is hot-selling in France, it will greatly drive and give birth to markets in other countries.

The French e-commerce market is currently in a critical period of growth and expansion . It is flooded with Internet users willing to consume across borders. For Chinese cross-border sellers, the French e-commerce market is extremely attractive .

French e-commerce market