Temu is officially recognized as a very large online platform by the European Union!

In mid-May, the news that Temu was accused by several EU member states became a hot topic in the cross-border e-commerce circle, and they unanimously called on the European Commission to impose stricter supervision on it.

Now, the European Commission has responded to this matter.

According to foreign media reports, on May 31, the European Commission announced that Temu will be officially included in the Very Large Online Platform ( VLOP ) category . This means that Temu 's artificial intelligence, content ranking, recommendation algorithms, etc. will be subject to additional review by relevant agencies.

In response, the EU said that the number of Temu users has exceeded the standards set by the Digital Services Act (DSA) .

It is reported that DSA stipulates that " companies with more than 45 million users will be identified as VLOPs . "

Public data shows that as of the end of March this year, Temu's average monthly active users in the EU have reached about 75 million.

The European Commission also mentioned in the statement that Temu must comply with stricter EU online content rules within four months of receiving the notification of " being identified as a VLOP ", that is, before the end of September 2024 .

It is understood that the obligations imposed by DSA on VLOP include : regularly assessing and reducing the " systemic risks " associated with its services . For example, listing counterfeit and substandard products sold on the platform and goods that infringe intellectual property rights , and regularly providing risk assessment reports.

At the same time, the European Commission said it would strengthen its supervision of Temu and increase its crackdown on illegal, harmful or counterfeit products sold on its platform.

The committee also made some suggestions for Temu , such as modifying the product interface to avoid misleading consumers or accidental touches, improving the review process to delete illegal items in a timely manner , and improving algorithms to prevent the sale of banned goods .

In fact, Temu is the 24th company to be included in the EU's "list of companies subject to the strictest regulation," including Amazon, Google Search, Zalando, Facebook, TikTok, YouTube, Instagram, etc.

It is understood that all online services operated by these companies in the EU must comply with DSA regulations . Once violated, they may be fined up to 6% of the platform's global turnover . If the degree is serious and the violations are repeated, they may even be banned by the EU .

Currently, Temu said it has received a notice from the European Commission and said they will do their best to comply with the rules and regulations set by the DSA to ensure that EU users can use the platform safely and transparently .

In the future, the European Commission will also work with the Irish Digital Service Coordinator to monitor Temu's compliance with the DSA. It is believed that under the constraints of laws and regulations, more large online platforms , including Temu , will actively adjust their operating strategies, focus on user interests, and provide safer and more reliable products and services.