The number of online shoppers reached 41.6 million! Türkiye's online shopping rate climbed to second place in the world

Türkiye has a population of over 78 million and a per capita GDP of nearly $10,000. The high spending power of local people has also led to a rapid development of the Turkish e-commerce market in recent years.

A recent research report jointly released by global social media agencies We Are Social and Hootsuit mentioned that Turkey's online shopping rate has climbed to second place in the world. In the same period last year, Turkey's online shopping rate was lower than the world average. This qualitative leap also shows the unlimited potential of Turkey's e-commerce market.

The report pointed out that the number of online shoppers and the frequency of shopping in Turkey are constantly increasing. After a survey of 55.5 million local respondents, it was found that the number of online shoppers in Turkey reached 41.6 million in September, accounting for nearly 75%.

According to the Turkish Statistical Institute, 60.9% of Turkish consumers purchased clothing and footwear, 58% purchased electronic products, and 49% liked to buy personal care and beauty products. For online shopping, credit card settlement is the most commonly used payment method for Turkish consumers, accounting for 90%.

China is currently Turkey's largest source of imports, and its food, automobiles, electronic products, home toys and other categories are relatively popular among Turkish consumers. Turkish female consumers also pay more attention to fashion, so related Chinese textiles are also quite popular.

Among them, Hepsiburada, Turkey's largest e-commerce platform, is one of the most popular e-commerce platforms among local consumers. It sells about 1 million items per month, covering categories such as books, cosmetics, home furnishings, and household appliances. Amazon Turkey is also very popular locally, and many consumers give priority to Amazon when shopping online.

Over the past 10 years, Turkey's GDP has grown at an average rate of nearly 5%. Its rapid development momentum and good prospects have also laid a solid foundation for local people to improve their consumption capacity. In addition, the local Internet is well developed, and mobile 4G and 5G networks are widely used, creating a good atmosphere for improving consumers' online shopping capabilities.

As of 2020, 67% of Turkish people shop online, and mobile phones have become the main online shopping channel. According to Statista data, the size of Turkey's e-commerce market will reach US$14.89 billion in 2021, growing at a rate of 14.59%, and is expected to reach US$25.673 billion by 2025.

Statistics show that Turkish consumers choose online shopping because, in addition to favorable prices and the ability to find products that are not available in physical stores, they also like the fact that they can shop without being restricted by time and place. Fast e-commerce logistics is also a key factor in whether they buy.

Therefore, when sellers are planning to enter the Turkish market, they can consider using price and multiple categories as advantages to attract local consumers. At the same time, they can also improve the efficiency of logistics and distribution as much as possible to help increase the return rate of consumers.

Türkiye

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