The US snowstorm brings new opportunities! Outdoor equipment may become a hot item

The continued spread of the epidemic has brought tremendous psychological pressure to people, and consumers have turned to remote outdoor sports to seek psychological comfort. The NPD Group said that the outdoor products industry is experiencing explosive growth and historic changes. In the winter of 2020, sales of outdoor equipment in the United States increased by 76% year-on-year.

Demand for outdoor equipment surges in remote areas

The increase in outdoor activities is partly because consumers want to release psychological stress in nature, and partly because the recent snowstorms that swept across most of the United States have created new opportunities for people to engage in outdoor activities. In particular, remote areas with thick snow have attracted Americans who prefer extreme sports, which has greatly stimulated the sales of outdoor products in remote areas.

Whether it is alpine skiing or snowshoeing, consumers can enjoy the joy of winter nature while avoiding crowded people and ski resorts. Remote mountains are people's favorite outdoor sports venues, so sales of related skis, sleds, snowshoes and outdoor accessories including alpine glasses and compasses have doubled.

Eoin Comerford, CEO of outdoor equipment company Moosejaw , said: "The surge in sales reflects the emergence of new outdoor consumers. Traditional outdoor equipment is also keeping up with the times. Alpine skiing and backcountry skiing are very different. Consumers need new equipment to fulfill their dreams of outdoor adventures."

Outdoor sports become the new fitness program

Outdoor footwear brand Keen said that its high-performance winter boots are in high demand, even to the point of being in short supply. Keen 's vice president Erik Burbank said: "We launched a new series of performance boots in winter 2020, designed for snow hiking. With the increase in outdoor recreational activities, our snow boots are in great demand and sold out in mid-December . "

In addition, sportswear has also been favored by consumers. According to a recent retail report released by Edited, outdoor occasions have become consumers' new gyms. Sales of jogging equipment have increased significantly, and sportswear has been sold out directly. This trend will continue.

The report shows that so far, all sold-out brands in January have increased by 15% compared to last year, and the sales of sports shoes with the "running" label have increased by 31% year-on-year, reflecting people's increased interest in hiking. In fact, as early as the beginning of the epidemic, sporting goods for cycling and running became popular. After winter, outdoor activities have become more popular among consumers, and a large number of outdoor novices have also started their own adventures.

Both runners and skiers have a great demand for outdoor equipment. Under the pressure of the epidemic, outdoor sports will become people's first choice for a long time in the future, and the demand for related outdoor equipment will continue to rise. Sellers of sports products should take the opportunity to seize the general trend of outdoor consumption and obtain more orders.

USA

snowstorm

Outdoor Equipment