With sales reaching SEK 1.77 billion, e-commerce Jollyroom has taken advantage of the momentum to rise in 2020

Recently, Swedish e-commerce Jollyroom announced some of its sales data for 2020. In 2020, Jollyroom achieved profitability while its sales increased by more than 20% to SEK 1.77 billion. Compared with 2019, Jollyroom's sales increased by SEK 300 million.

Sales reached 1.77 billion Swedish kronor and profit was only 50 million

It is reported that Jollyroom 's sales in 2017 exceeded 1 billion Swedish kronor and is very popular among consumers in the Nordic region.

After achieving growth in 2020, Jollyroom co-founder and CEO Ole Sauar said sales will exceed SEK 2 billion by 2021 and SEK 3 billion in 2023 .

Jollyroom has achieved rapid development and rapid growth in online sales in the last year of the booming e-commerce industry . Last spring, Jollyroom raised 180 million Swedish kronor through the issuance of new shares by the media group Egmont to develop its online business .

Jollyroom has 70,000 square meters of offices and warehouses near Volvo Torslanda and the Port of Gothenburg . But due to the rapid development of online business and the surge in orders last year, Ole Sauar said that it will look for new offices and warehouses in Copenhagen and Helsinki to cope with the large number of online orders. At the same time, Jollyroom said it has invested more than 100 million kronor in automation to speed up online delivery.

Last year , Jollyroom also opened two physical stores in Stockholm and Gothenburg , focusing on omnichannel development .

Although Jollyroom's sales exceeded SEK 1.7 billion last year, its pre-tax profit was only SEK 50 million , and it ended up with a loss in 2019. This is because during the epidemic, a large number of Jollyroom stores were closed and the business was severely damaged.

Jollyroom , the leading Nordic online retailer for children and babies

Founded in 2010, Sweden's Jollyroom is a leading e-commerce retailer in the children and baby sector in the Nordic region . It operates in six European markets including Sweden , Norway , Denmark , Finland , Germany and Austria , and is still expanding its business scope.

Jollyroom has 500 employees in Europe , multiple e-commerce websites, and a catalog of more than 60,000 products . Initially, Jollyroom mainly sold children's and baby products, but has now expanded to sports equipment, toys and interior decoration , with a wide range of products.

In recent years, Jollyroom has been shifting to online business, which has gradually become its main development force. Co-founder and CEO Ola Sauar said: "The huge shift to online commerce is underway, and we are well prepared for this transition."

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Jollyroom

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