Surprise, another site is open to some Chinese sellers...

A new opportunity is here!

Recently , Amazon announced that Amazon's North American unified account has been expanded to the Brazilian site, and sellers can use one North American unified account to sell on the Brazilian site.

As early as April, some Chinese sellers said they had received emails from Amazon inviting them to open a site in Brazil.

This means that another site has begun to open to Chinese Amazon sellers.

What does the Brazilian Grand Prix have in store for you? Find out below!

Amazon North America Unified Account expands to Brazil

Recently, Amazon announced that Amazon's North American unified account has been expanded to the Brazilian site. From now on, sellers can use one North American unified account to sell on Amazon's US, Canada, Mexico and Brazil sites.

Below is the original announcement ↓↓↓

If you’re a professional seller in the United States, you can now increase your sales by selling on Amazon Brazil.

Amazon Brazil is a fast-growing store that represents a significant business opportunity, with 31.4 million users and overall traffic to Amazon.com.br* growing 100% year-over-year.

You can quickly and easily expand to Amazon Brazil with a Unified Account, just as you do with our Mexico and Canada stores. There is no sign-up process required for sellers , and Amazon does not charge additional monthly subscription fees for Unified Accounts in Brazil.

From this, you can see that if you are a seller on the US site, you can use a North American unified account to sell products on the Brazilian site.

Surprise, sellers on the US site have received emails about opening a Brazilian site!

Amazon said that since Amazon Global Selling officially entered China in 2015, hundreds of thousands of Chinese sellers have joined the project. It is understood that currently, 17 major overseas sites including Amazon in the United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Japan, Mexico, Australia, India, the United Arab Emirates, Saudi Arabia, Singapore, the Netherlands, Sweden and Poland have been fully opened to Chinese sellers.

In addition to the above 17 major overseas sites, according to seller feedback, the Brazilian site has also begun to open its doors to some Chinese sellers.

The editor learned that as early as April this year , some sellers on the US site said they received an email from Amazon inviting them to open a Brazilian site. The content of the email shows ↓↓↓

Based on the sales performance of sellers on Amazon.com, the platform is very happy to invite sellers to sell on Amazon Brazil. The Brazilian site is a booster for the rapid growth of sellers' businesses and a new blue ocean market that sellers can quickly enter. Like Canadian and Mexican accounts, Brazilian accounts exist in the form of US joint accounts , and there is no additional monthly fee for opening a Brazilian account.

Amazon said that the benefit of expanding its business to Brazil is that Brazil has huge business opportunities. In 2019, Brazil's e-commerce sales increased by 22% year-on-year , with more than 170 million orders , and the demand for imported goods is very high. With the help of Amazon.com.br's user base and Amazon's powerful sales tools, sellers can easily sell goods to Brazilian consumers.

If a seller wants to create an Amazon Brazil account , they must meet the following requirements:

1. Sellers must have a valid Amazon US sales account , and have a valid mainland China company address and a US bank account or third-party payment tool in the account . Sellers can click the button and participate in a short questionnaire (it takes less than 1 minute).

2. Sellers will receive further feedback within 2 working days after submitting the questionnaire .

3. After completing the registration, Amazon will provide sellers with relevant information on product details, logistics and customer service of the Brazilian site.

After a seller filled out the questionnaire in the email, he successfully opened a Brazilian site (as shown above). The editor also learned that the seller guide for cross-border sales in Brazil is as follows:

1. Currently, the only way to sell on the Brazilian site is by the seller shipping the goods themselves .

2. In order to ensure the user experience of logistics and delivery, sellers are advised to choose Yuntu Logistics , Brazil Express, Tri-State Express or Hong Kong Post as carriers .

3. All products listed on Amazon.com.br must be in Portuguese . Amazon provides translation tools to help sellers translate product details into Portuguese.

4. Sellers in China can currently only sell goods with an invoice value equal to or less than 200 Brazilian Reals (about 35 US dollars).

5. Sellers are required to upload complete and valid logistics tracking numbers (end-to-end) for all orders shipped to Brazil .

6. Make sure that the buyer does not have to pay any additional shipping costs when the goods arrive in Brazil, and make sure that the transportation method you choose has paid all transportation costs in advance.

It is important to note that violating any of the above guidelines will result in the suspension of the seller ’s Brazilian account.

Advantages and challenges of cross-border e-commerce in Brazil

Although the Brazilian site is currently only open to some sellers on the US site, we might as well be optimistic and look forward to the day when the Brazilian site will be open to all Chinese sellers.

Sellers who want to enter the Brazilian site can also first understand the economic situation in Brazil.

Brazil is the ninth largest e-commerce retail market in the world and the largest online retail market in Latin America, accounting for 42% of Latin America's B2C e-commerce market share . It is also the only country in Latin America that ranks among the top 10 retail e-commerce markets in the world .

Brazil has a strong economic development, an Internet penetration rate of 75%, and considerable consumption power of the local people. Online shopping behavior has penetrated all age groups, with mature people aged 25 and above as the main force, and they have higher consumption power than younger people. As more consumers turn to online shopping, the Brazilian e-commerce market will grow by 35% in 2020.

By the end of 2019, Brazil’s 58 million online shoppers had spent nearly 53.2 billion reais (about $12.7 billion) on e-commerce. The E-Commerce Foundation predicts that by 2022, mobile e-commerce sales revenue will reach $18 billion.

Brazil has a large online shopping community, with 150 million Internet users , and the e-commerce market has grown by 13% in recent years. In addition, 38% of Brazilians like to buy goods from abroad, and their favorite products include fashion, electronic products, computers and related accessories.

Today, the top three e-commerce platforms in Brazil in terms of traffic are: Mercado livre, Americanas.com, and Amazon Brazil.

Various data also show that Chinese products have unique advantages in Brazil.

According to data from the Brazilian Ministry of Economy, from January to April 2021, Brazil's foreign trade volume totaled US$145.995 billion, a year-on-year increase of 19.25%. Among them, imports were US$63.878 billion, a year-on-year increase of 12.59 %. China remained Brazil's largest trading partner. The trade volume between China and Brazil was US$41.547 billion, an increase of 28.20% over the same period last year. Brazil imported US$13.921 billion from China , a year-on-year increase of 14.68%. The main imported products were telephones, electronic parts and components, integrated circuits, auto parts, etc.

China is not only Brazil's largest trading partner, but also the most popular cross-border online shopping market in Brazil. Statistics show that 7 out of 10 Brazilian consumers have purchased cross-border goods from China online!

Although Brazil has great potential for development, the Brazilian market also has certain shortcomings.

According to sellers’ feedback, Brazil can only do self-delivery, and tariffs and logistics are a big problem. One seller complained that items over $50 are taxed 60% when entering Brazil, plus an 18% state tax, which directly eats up profits. In addition, some sellers said that the Brazilian site has a slow payment, and if the seller does not have significant financial support, it is best not to touch this market.

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