Cainiao launches bonded goods warehouse delivery service, imported goods can be delivered the next day

At 11:32 am on August 14, Mr. Shi, who works in the Internet industry, received a parcel box from Tmall International. He excitedly took out the Lola Rose little green watch that his girlfriend had been eyeing for a long time , and the two spent a warm and romantic Chinese Valentine's Day together.

Mr. Shi told the reporter, "I was so relieved when I received the express delivery. I was too worried about the logistics before . " It turned out that because of his busy work, he only remembered to buy a gift for his girlfriend the day before Chinese Valentine's Day . It turned out that although the quality and price of online bonded goods are good , there are very few e-commerce platforms that can deliver the goods the next day or even the same day .

The worries of "riding alone for thousands of miles" before Chinese Valentine's Day

"Logistics timeliness is a major constraint on bonded goods sales during the promotion period," the person in charge of Lola Rose's overseas flagship store operations told reporters. If there is no guarantee of next-day or same-day delivery, consumers who want to receive goods before the holiday will often give up buying. This greatly affects the transaction volume during the holiday period, and may even lead to "lack of stamina" in the transaction volume.

Lola Rose is a fashion watch and accessories brand from the UK. It has been awarded the Order of the British Empire (MBE) by Prince William and has recently been frequently promoted by fashion influencers. In order to improve the comprehensive shopping experience of consumers during the Chinese Valentine's Day and make efficient logistics the key to increasing sales, Lola Rose contacted the project team urgently on July 29 when it learned that Tmall Global was working with Cainiao to carry out the "worry-free warehouse distribution" project for bonded goods, hoping that during the Chinese Valentine's Day promotion, "shipments from Cainiao bonded warehouses can be delivered the next day or even the same day", so that even if orders are placed on the day of the Chinese Valentine's Day, they can be delivered in time for the festival.

It is reported that importers entering domestic bonded warehouses need to declare data and submit materials, and customs inspection will release them. Consumers need to submit personal ID information in time after placing an order, so that the goods can be cleared and shipped out of the warehouse. The whole process is more complicated than the bulk trade model. The traditional bonded model is to ship goods from one warehouse to the whole country. On average, a bonded product needs to travel more than 1,000 kilometers before it can finally reach the hands of consumers, which can be described as "a thousand-mile journey alone."

For example, bonded goods purchased by Guangzhou consumers may be shipped from the North China bonded warehouse and need to "cross half of China" before they can meet consumers. The long transportation distance not only easily causes the package to be damaged, increases the transportation costs of merchants, but also reduces consumers' favorability towards bonded goods.

Breaking the shackles of slow bonded warehouse delivery

In order to ensure that all Lola Rose products could catch up with the Chinese Valentine's Day promotion, the team responded quickly and urgently worked out a bonded warehouse zoning shipping plan in less than a week .

The so-called regional delivery means that goods are transferred between different bonded warehouses in advance according to sales forecasts in different regions. Goods purchased online by users in a region are shipped from the warehouse closest to them, saving an average of two-thirds of the transportation distance, and the logistics efficiency is reduced from the previous average of 3-5 days to the next day or even the same day.

Within a few days of raising the demand , the Cainiao and Tmall Global teams confirmed the categories and bonded warehouses involved in the allocation , and on August 5, they concentrated their efforts to complete the allocation of goods between bonded warehouses in different regions . Tmall Global also launched the "next-day delivery" logo.

" The zoning delivery of the 'Worry-free warehouse ' project breaks the geographical restrictions of bonded warehouse delivery," the person in charge of Lola Rose's overseas flagship store operations told reporters. After the launch of the next-day delivery service, the next-day delivery rate of local delivery increased by more than 50%. Consumer feedback was very good, and they praised the logistics timeliness and packaging, which to a certain extent boosted the sales of popular watches during the Chinese Valentine's Day.

As a result, Cainiao and Tmall Global have achieved large-scale delivery of bonded goods on the next day through warehouse allocation and delivery planning without increasing the logistics costs of merchants. This attempt has pioneering significance for the extremely fast delivery of imported bonded goods, improving the logistics timeliness of bonded warehouse delivery and reducing losses.

Intelligent "carpooling" of parcels to enjoy bonded warehouses

"Due to the complexity of the import business scenarios, the zoning shipment of bonded goods requires overcoming many difficulties, which is a challenge for us. " Sun Beibei, general manager of Cainiao International Import, told reporters that bonded goods are different from general bulk trade imported goods. Customs access requirements at various ports are high, and the transfer of goods needs to be registered . If there is damage or more or less goods in the transfer, it is necessary to coordinate with the customs, and the process is more complicated and rigorous.

Relying on its international logistics capabilities and digital supply chain technologies, Cainiao, together with Tmall Global, has invested technical resources in development to specifically address difficulties and bottlenecks.

For example, in the customs clearance process, Cainiao launched the intelligent "carpooling" technology for parcels, which measures and analyzes data such as merchants, SKUs, vehicles and loading volumes, and packs goods from different merchants on one pallet, creating the maximum " carpooling " within the conditions allowed by customs. Compared with the past when only one merchant's goods could be loaded , this greatly improves the vehicle loading rate and customs clearance efficiency.

Sun Beibei said, " We will continue to promote the next-day or even same-day delivery service for bonded goods , help merchants use efficient logistics to drive sales growth, and allow more consumers to enjoy the convenience of logistics services for imported bonded goods . "

At present, Cainiao International Import Bonded Warehousing Network covers 21 major ports across the country, covering an area of ​​more than one million square meters , and thousands of brands and merchants around the world have joined the network . At the same time , Cainiao Bonded Network provides high-quality "warehouse customs dry distribution" integrated solutions to help merchants save manpower, material resources and economic costs involved in the logistics chain .

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