On the same list as SHEIN and Anker, its annual revenue increased from 600 million to 8 billion in 6 years.

Not long ago, the China Business News and Shenzhen Yishi Technology jointly released the "China Cross-border E-commerce Brand Influence Ranking ( First Half of 2024 ) " .

In the list, SHEIN and ANKER, old acquaintances in the cross-border circle, still firmly occupy the first and second positions. Judging from the TOP10 brands in the list, Anker is still the strongest, with three brands under its umbrella, namely ANKER (second), Eufy (third), and Soundcore (sixth).

Digital dark horse Amazfit, home appliance giant Roborock, and camera king Insta360 are still among the TOP10. Among them, Yien.com noticed a slightly unfamiliar face - VEVOR .

Many products dominate the Amazon BS list

When going overseas to distribute goods, most sellers will choose products with relatively low barriers to entry, such as home decorations, clothing, shoes, and luggage; when building a brand and having the capital and technology to back it up, they will choose products such as smart home appliances, smart pet supplies, and e-Bikes.

However , VEVOR has been quietly working in the niche field for more than ten years. Even though it has appeared on the list of overseas brands many times, sellers in the industry still don’t know much about it.

In the "China Cross-border E-commerce Brand Influence Ranking ( First Half of 2024 ) " , VEVOR entered the top ten together with SHEIN and ANKER , ranking eighth .

Speaking of VEVOR , in fact, its positioning is a tool brand .

Searching for VEVOR on Amazon , the results page shows that there are 849 listings for sale on Amazon , including but not limited to pneumatic tool hose reels, wheeled magnetic sweepers, exhaust fans, pneumatic impact wrenches, trench drainage systems , bench vises , PCP air compressors , etc.

From the pricing point of view, there are significant differences between different products. For example, the sweeper is priced at US$24.99, while the PCP air compressor is priced at US$218.99.

Yien.com also noticed that VEVOR 's products have a certain degree of market recognition on Amazon. Searching for specific product names shows that its products are ranked high on the page, and they perform well in terms of sales, number of reviews, ratings, and BS rankings.

For example, an air tool hose reel under the brand priced at $60.81 is very popular on Amazon, with sales of more than 1,000 units in July, and the product listing often ranks first on Amazon's "Air Tool Hose Reels" category BS list; on the BS list of the same category, the fourth, twentieth, and thirty-sixth rankings are all VEVOR products .

For example, another auto repair tool priced at $54.89 - the socket set - also sold more than 1,000 units in July and ranked 23rd on Amazon's "Socket Sets" category BS list; ranked 27th on the list is another socket tool from VEVOR priced at $85.99, which sold more than 800 units last month.

The "China Cross-border E-commerce Brand Influence Ranking ( First Half of 2024 ) " shows that in the first half of this year, VEVOR's search volume (UV visitor number) on Amazon reached 7577.18, and the search heat index reached 4999.33, which is a significant increase over the past. In addition, the natural traffic of the independent site also reached 2874.59k.

According to Google Trend data, the search popularity of VEVOR has skyrocketed by 450% recently, while the popularity of related terms "vevor diesel heater" has soared by 2,300%, "vevor store" has increased by 350% , and the search popularity of other terms such as "vevor 8kw", "vevor handrail", "vevor pump", "vevor ice machine", "vevor tools", etc. has also soared.

In Google web searches, VEVOR 's search popularity began to increase since 2020 , and showed a more obvious growth trend in 2021. Since then, its brand search popularity reached a new peak in 2023, and has remained high since then, even reaching its peak in June this year.

In the Google Shopping survey criteria, the key search popularity nodes are similar to the above, except that the peak purchase period is brought forward to May this year.

From the data of independent websites , according to data from Similarweb , VEVOR's independent website vevor.com ranks first among category websites in the US market . In July , the total number of visits to its independent website reached 7.8 million , and the average monthly visits in the past three months also reached 7.8 million. Among them, the top five sources are the United States (68.24%), Hungary (3.46%), the United Kingdom (3.33%), Denmark (3.27%), and Finland (2.18%).

All of the above proves that VEVOR has greatly improved its brand influence and market attention in the global market.

Annual revenue has reached 8 billion yuan

VEVOR is galloping at the forefront of the market like a steed.

In 2007 , Shanghai Sixun E-Commerce Co., Ltd. ( hereinafter referred to as "Sishun" ) established the brand VEVOR, and started working hard in the field of cross-border expansion.

With the continuous release of dividends from the overseas market, VEVOR has been working hard for ten years since 2017, relying on third-party e-commerce platforms and self-operated independent websites, and its revenue has been rising steadily. Data from Sishun’s official website shows:

In 2017, its global sales exceeded 600 million yuan ;

In 2018, global sales exceeded 900 million yuan, a year-on-year increase of 50%;

In 2019, global sales exceeded 1.7 billion yuan, a year-on-year increase of 88%;

In 2020, global sales exceeded 2.5 billion yuan, and many products ranked TOP1 on the BS list of market tools;

In 2021, the brand entered the boutique 2.0 era and began to establish branches in many parts of the country. In the same year, global sales exceeded 4 billion yuan;

In 2022, the Boutique 2.0 strategy will be accelerated, and global sales are expected to exceed 8 billion yuan .

Relying on its flagship brand VEVOR , Si Shun has continuously doubled its revenue, soaring from 600 million yuan to 8 billion yuan in 6 years .

The astonishing growth in revenue has driven its deeper business layout.

Mainly focusing on kitchen appliances , gardening necessities, outdoor equipment, automotive supplies, etc., the category matrix under the VEVOR brand penetrates multiple scenarios such as front and back yards, auto repair, and residences . The diversified layout of more than 20,000 products has won it more than 10 million consumer users worldwide .

Currently, VEVOR has grown into a giant equipment supplier integrating production and supply chain . Its business covers more than 200 countries and regions including North America and Europe . It also has 100 warehouses worldwide .

From the perspective of channels, VEVOR's own platform and third-party platforms develop in parallel. In addition to the vevor.com independent website , its products are hot-selling on many mainstream platforms such as Amazon, eBay, AliExpress , Walmart, Wayfair, and Meikeduo .

Last September, VEVOR also entered TikTok Shop and quickly achieved remarkable results in a short period of time.

It is reported that VEVOR once achieved a monthly sales volume of 1.98 million US dollars on the TikTok Shop US site , and the monthly sales volume of the hot-selling product, the retractable garden watering hose alone , exceeded 7,000 units.

VEVOR is still continuing its layout. Through the company's official website and multiple recruitment platforms, it can be seen that it is recruiting product managers, Amazon advertising optimization specialists, eBay operations, AliExpress operations, Amazon operations supervisors, TikTok senior operations and other positions with high salaries.

With keen insight into market demand , VEVOR has now become a dark horse in the niche market, and its future may be promising ...

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