Annual income of 7.5 million US dollars! "Grandmother-level" sellers make a lot of money in this field

As the saying goes, "A man with ambition is never too old; a man without ambition is never too old." The same is true for entrepreneurs. As long as you have the courage to start and choose the right track, age is not a problem.

For example, a 17-year-old girl started a business selling embroidered clothing and earns one million US dollars a year; a boy dropped out of college to start a business selling lipstick and has an annual revenue of nearly 4 million US dollars; a 38-year-old female elite started a business selling small appliances and has an annual revenue of over 4 billion... Such successful entrepreneurial cases occur frequently in the circle.

This article is about a grandmother-level entrepreneur who became popular on TikTok with a "bomb ball" that can be used for seasoning, and sold 7.5 million US dollars in just one year.

(Sub-heading 1) An American old lady prepared a seasoning-flavored "bomb ball"

Public information shows that this seasoning "bomb ball" belongs to the brand EZ Bombs . Its founder is Tina Castaneda ( hereinafter referred to as " Castaneda " ). She is now a grandmother. Some netizens overseas jokingly call her "American Lao Gan Ma."

According to the introduction, the brand's seasoning focuses on Mexican flavor. Various spices are integrated into a small "bomb". Just put it in the pot, and you can quickly cook distinctive Mexican dishes. In simple terms, this seasoning ball is similar to the marinade package and pickled fish package in our country. With it, everyone can become a cooking master.

In fact, the story of EZ Bombs began when Castaneda was a child. As a child, she had a strong interest in how to cook Mexican dishes. As time went by, she began to look for easy ways to cook Mexican dishes when she became an adult.

It wasn't until last November that Castaneda decided to revolutionize the way birria tacos are prepared. "I wanted to create something simple, easy, and accessible to everyone. I thought there had to be an easier way to prepare birria while still keeping the authentic traditional taste and flavor," she says.

Castaneda then combined his knowledge of traditional Mexican cuisine with modern ingredients to craft a blend of spices and herbs, and EZ Bombs was born.

It is reported that these "bomb balls" will dissolve when added to dishes, releasing an authentic Mexican flavor that can easily season a variety of dishes, from birria tacos to birria ramen.

Castaneda also explained how convenient this seasoning ball is. " Since I made the seasoning ball, I now just put it in four cups of water, add 1-3 pounds of roasted beef shoulder, close the lid, and go to work. When I come back, I have a hearty and delicious dinner."

Thanks to its characteristics of saving cooking time and having traditional authentic flavor, this seasoning has been widely welcomed by local mothers and lazy foodies since it was launched on the market.

Some consumers said, " EZ Bombs seasoning balls meet our needs in many ways and are very friendly to consumers who don't like complicated cooking methods. " Others called it a "magic tool in the kitchen."

Since nearly 10% of the population in the United States is of Mexican descent, and Mexican food is usually a must-have at weddings, family gatherings, and large festivals, Castaneda firmly believes that this seasoning is likely to have a large consumer market in the United States. So she decided to sell the product through channels such as websites and social media platforms.

(Subheading 2) With the help of social media marketing, EZ Bombs’ annual sales reach over 7 million US dollars

If you go to the official website, you can see that EZ Bombs has four products, namely: Birria Bomb Pack, Brine Bomb, Pozole Bomb Pack and Birria Bomb, Pozole Bomb, and Tinga Bomb Variety Pack (three-flavor seasoning set).

Although the brand's product range is monotonous, relevant data shows that EZ Bombs sold 130,000 units in a week on TikTok with just one product, Birria Bomb, with sales of nearly 2 million US dollars. In addition, the EZ Bombs store also ranked first in sales in the food and beverage category of the platform.

Today, EZ Bombs has achieved sales of $7.5 million in just one year since its establishment. The reason why the brand has achieved such outstanding results is inseparable from its social media marketing.

On November 6 last year , founder Castaneda shared a video of frying tacos with seasoning balls on TikTok for the first time. The video has been played more than 1 million times and received an extremely enthusiastic response in the market.

In the first week of November, Castaneda received only a few orders. In the second week, the number of orders began to increase rapidly. On November 19, the number of orders soared to 700. For a long time afterwards, EZ Bombs products were sold out within minutes of being put on the shelves. According to Castaneda , the most amazing record was that 1,800 products were sold in four minutes .

Earlier this year, Castaneda took EZ Bombs products to the American version of the entrepreneurial reality show "Shark Tank", further expanding the brand's awareness.

On TikTok, the EZ Bombs official account has 237,600 followers and 2.1 million likes. The videos posted by this account usually carry tags such as #ezbombs, #ezbombsfood, and #ezbombsbirria, thereby attracting specific audiences to watch the videos and further convert them into orders.

Most of the content consists of interesting product introductions, cooking tutorials, and direct demonstrations, which have attracted many users who like cooking to like and leave comments such as "What a great idea", "How should I buy it", "I really hope you can sell it to supermarkets", and "Just received my first order and it tastes amazing! As a stay-at-home mom, this will become a must-have in my pantry."

In addition to the TikTok platform, EZ Bombs has also made comprehensive layouts on multiple channels such as Instagram, Facebook, and independent websites. The number of followers of its official Instagram account has exceeded 100,000, and there are more than 4,000 fans on Facebook.

In the food seasoning segment, the brand Sauz is also a typical example.

It is understood that the brand was founded by two young people, Troy Bonde and Winston Alfieri. During their work, they noticed that brands such as Olipop and Poppi attracted consumers' attention on the beverage shelves with their colorful packaging, while the pasta sauce shelves lacked such bold colors. So they decided to start a business, first hiring a marketing and design agency to design colorful sauce packaging, then doing research to select flavors, and after a series of preparations, Sauz products were actually launched.

CNBC Make It's review documents show that the brand's marketing channels are mainly concentrated on TikTok and Instagram, and the content released is mainly based on interesting product displays to attract consumers. In addition, Sauz canned products retail for between $8 and $10, and now have monthly sales of up to $1 million.

From the story of Castaneda founding the seasoning flavor ball brand EZ Bombs, which has annual sales of more than 7 million US dollars, to the story of two young men selling canned Italian sauces for 1 million US dollars a month, it is not difficult to find that if niche brands want to stand out and achieve soaring performance, they must understand market demand in advance, find the right channels, and have flexible marketing strategies.