After 10 years of going overseas, it sells its products to the king

It is obvious to the naked eye that more and more people are determined to start with branding when they choose to go overseas.

But 10 years ago , the overseas business was mainly based on OEM or simple sales on cross-border e-commerce platforms such as Amazon. It can be said that at that time, there were not many Chinese sellers who used "brand" as a spear to penetrate the overseas market.

LIVALL is one of the few companies that has even sold its products to the King of Spain.

Chinese overseas brands favored by the King of Spain

As spring gradually turns to summer, people's demand for outdoor activities has gradually increased. On Amazon, many outdoor products have begun to enter the peak sales season.

A few days ago, Yien.com reported on Amazon's hot-selling products in April based on data forecasts from market tracking agencies, and found that searches for outdoor products such as swimsuits and thermoses on Amazon are growing rapidly. For example, the search volume for the keyword "swimsuits" exceeded 4.55 million times in the past month , and the revenue of stainless steel water bottles on Amazon in March increased by more than 32 times .

Among them, Ennet also found that the outdoor cycling market has become hot again, and the consumer demand for related accessories is increasing. Taking helmet as an example , the ranking of many related terms on the hot search terms of Meiya Station is rising.

When it comes to the niche category of helmets, the overseas brand LIVALL has been quietly expanding its market share in Europe and the United States and has reaped considerable rewards.

In February this year , a news report about King Felipe VI of Spain skiing was widely reported by major European and American media. In this news, a Chinese brand appeared: the king was wearing the RS1 smart ski helmet produced by LIVALL .

In April 2014, Zhuhai Zero Distance Internet of Things Technology Co., Ltd. was established, and its founder Zheng Bo launched LIVALL , a brand that focuses on the outdoor track and promotes smart helmet products.

When searching for Smart helmet on Amazon , the result page shows that LIVALL products account for a high proportion, and it is obvious that its share on Amazon is not low.

In addition, in the BS list of the Smart helmet category , LIVALL products rank high, and in the BS list of the Adult Bike Helmets category, many of LIVALL 's products are also on the list all year round.

In terms of brand influence, LIVALL 's independent website traffic is far less than other "mass" categories, but Similarweb data shows that from January to March this year, livall.com's ranking in category websites rose by 13,100 places , and the total number of visits also increased by 17,500, with the highest number of visits in the United States, accounting for 10.94%.

Google Trends also shows that since the birth of LIVALL , the brand search popularity has gradually increased. In June 2020, it reached the first small peak in search popularity during the global epidemic, and has remained high since then, even reaching its peak in 2022 .

Targeting the niche market of smart helmets, LIVALL has exploded in a low-key manner.

Amazon picked it up in the second year after its launch

From the point of view of being determined to build a brand from the very beginning, LIVALL has already gone further than most overseas sellers. After all, in an era where OEM overseas sales are popular, there are not many Chinese sellers who build brands.

Zheng Bo launched LIVALL in 2014. In the overseas market where fast fashion , beauty, home furnishing and other brands are flourishing, LIVALL avoided popular fields and chose to enter the niche blue ocean market. Therefore, it targeted the outdoor smart product market - smart helmets.

LIVALL 's Amazon flagship store page shows that in 2015, LIVALL released the world's first smart safety cycling helmet, and the functions of the helmet include smart safety lighting, turn signals, Bluetooth, hands-free phone calls, intercom, music playback via smartohone connection and SOS alarm function.

2-3 years ahead of its competitors , LIVALL became the world's first outdoor helmet brand with fall alarm and SOS rescue functions .

Perhaps because of this, LIVALL has been very successful since its initial entry into the market.

After the first smart cycling helmet was launched, it raised nearly $300,000 on the US crowdfunding platform Indiegogo. In the same year ( 2015) , Amazon noticed this dark horse and reportedly sent a cooperation application to LIVALL , asking it to purchase its products directly and sell them on the platform .

Amazon's move undoubtedly expanded LIVALL's influence in the United States and gave Zheng Bo greater confidence in going overseas. In the years since then, LIVALL has been deeply involved in product research and development. Public data shows that LIVALL has more than 180 global and domestic and foreign patents, 60 of which are product invention patents .

In addition, LIVALL has also won various international awards . In 2018, LIVALL won the "ISPO Global Design Award - Best Product of the Year Award ", becoming the first and only Chinese brand in the world to win this award.

*Note: ISPO : Munich International Sporting Goods Fair, Asian Sporting Goods & Fashion Show, Asian (Summer) Sporting Goods & Fashion Show.

In 2021 , LIVALL won the IF Design Gold Award , one of the world's three major design awards .

Over the past decade , LIVALL 's product line has covered smart sports cycling helmets, smart skiing helmets, smart city commuting helmets , and has even expanded to related travel areas such as smart electric scooters and industrial applications . With its innovative product awareness, its brand has a place in the overseas outdoor products industry , and even the King of Spain is using its products .

The cumulative financing has reached hundreds of millions, and it has been listed on the BS list of categories many times.

Determined to build the brand, this may be one of the reasons why investors are optimistic about LIVALL .

According to Qichacha information, since its establishment, LIVALL has received four rounds of financing , with an estimated cumulative amount of over 100 million yuan .

Half a year after its establishment ( November 2014 ), LIVALL received an angel round of financing of RMB 8 million led by investment institutions such as Oriental Fortune Capital ;

In July 2015 , Lihe Ventures and other institutions invested RMB 80 million in the Series A round of financing ;

In January 2016 , it received A+ round of financing from Yuanzhi Venture Capital ;

In January 2022, Shenzhen Timeport Innovation Investment Co., Ltd. provided equity financing to it.

Capital’s trust in LIVALL is self-evident, and this is naturally due to its “performance”.

Over the years, LIVALL has repeatedly been on the best-selling list of helmets on multiple e-commerce platforms . In addition to online channels such as Amazon and AliExpress , it also attaches great importance to the construction of offline channels. It has not only settled in Halfords, the largest non-food retailer in the UK , but also opened an offline brand flagship store in Spain .

In addition, LIVALL is now gradually expanding into the domestic market and has cooperated with globally renowned manufacturers such as Sony and Huawei.

The product matrix is ​​rich , the channel layout is comprehensive , the domestic and overseas markets are synchronized , and the two user types of To C and To B are parallel. According to data, in the first half of 2023, LIVALL's sales in the B2C channel increased by nearly 2 times.

The growing popularity of e-Bikes shows that the two-wheel travel market has great potential, and LIVALL ’s main products are deeply linked to this market. LIVALL started to layout this niche market 10 years ago. LIVALL opened up the overseas market early and continued to make money. The continuous expansion of the outdoor scene market in the future will inevitably bring it more opportunities, but the competition will also become more intense. How can LIVALL expand its winning chances amid opportunities and challenges?

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