Sales surge! The popularity of the "beach economy" soars

As the north begins to experience cold waves and friends put on thick winter gear, the countries in the southern hemisphere are beginning to welcome their summer. For the current countries in the southern hemisphere, the sunshine will create more opportunities for outdoor sports.

Although the popularity of "Black Friday" and Christmas in Europe and the United States is increasing, the consumption momentum of countries in the Southern Hemisphere should not be underestimated. Among them, Brazil has performed the best, especially the "beach economy" has continued to soar.

Brazil has a long coastline, and the passionate and unrestrained Brazilians particularly love beach culture. They usually hold beach parties during festivals, start beach carnivals, and enjoy fireworks shows.

During the day, people here love to enjoy the sunshine at the beach and engage in beach sports such as beach volleyball, beach tennis, and even beach soccer, which are all very popular summer sports for Brazilians.

During this period , T-shirts, shorts, beach swimsuits and various ball games became hot-selling items in Brazil.

It is understood that Brazilian "beach tennis" is very popular, which has directly driven the sales of beach tennis rackets. During the Double 11 period alone, beach tennis rackets of related brands even became the single product with the highest transaction volume in the Brazilian sports industry, with sales soaring by 2,300%!

People go out frequently in summer, and the demand for related outdoor camping, sunscreen and various waterproof products in Brazil is also very high. Sellers on related sites can pay more attention to the consumption needs of Brazilian consumers and accurately grasp the consumption trends of the target market.

At present, more sellers will focus on European and American countries, so the upcoming "Black Friday" and Christmas have attracted more attention from sellers, but the editor reminds that the countries in the southern hemisphere also have a strong consumer market at this moment.

Relevant buyers can do a good job of market research, identify the consumer needs of the target market, make good store marketing plans, and strive to create a hot selling craze for summer products in Brazil at this moment!

Brazil's 'beach economy' booming