What is Rakuma（Fril.jp）? Rakuma（Fril.jp） Review, Features

Rakuma is a shopping website launched by Japan's Rakuten.

About Rakuma (Fril.jp)

Rakuma was launched by Rakuten in November 2014 with an ambitious business strategy that eliminated seller fees and leveraged Rakuten’s powerful loyalty program. The strategy proved to be a huge success, with the app becoming one of the biggest players in an industry that, according to the Japanese government, had sales of more than 300 billion yen in 2016.

In February 2018, Rakuten announced that its two flea market apps, Rakuma and Fril, would be merged into the Rakuma brand to increase merchandise supply and improve operational efficiency, providing a unique platform option for Japanese C2C users.