Order volume tripled in the first two hours of the sale, and Lazada’s 99 Global Promotion data hit a new high

Recently, Alibaba's Southeast Asia flagship e-commerce platform Lazada's 99 promotion came to a grand conclusion. Data shows that the performance of various countries is very impressive . In Vietnam alone , the number of buyers doubled in just two hours after the 99 promotion started , and the order volume exceeded three times year-on-year .

Lazada's brand mall LazMall, which just celebrated its third anniversary , once again became the main venue for this year's 9.9 promotion . Many new brands showed dark horse status . Brands such as FOREO and MUSSO received dozens of times the number of orders on their first appearance, thus ranking among the top brands of this year's 9.9 promotion ; first-tier domestic brands such as XIAOMI and U GREEN also performed well.

After three years of development, LazMall now covers more than 32,000 brands . As the number of consumers and order volume on the Lazada platform continues to rise year by year, LazMall has gradually become the first choice for brands from all over the world to expand their e-commerce business in Southeast Asia .

Affected by the epidemic, consumption habits in the Southeast Asian market have also changed significantly. Lazada   Data from the 9.9 promotion shows that in addition to beauty products, food, travel and other related categories are popular among Southeast Asian consumers. The sales of monitors and printers in Malaysia have more than doubled for two consecutive years on LazMall, fully reflecting the growing demand for home office among Southeast Asian consumers ; and in economically developed Singapore , a single consumer's stockpiling of homestays and cruises is enough to take a 14 - month vacation.

It is worth mentioning that in order to help Southeast Asian consumers affected by the epidemic, Lazada launched the LazadaCARES epidemic assistance plan during this year's 9 9 promotion . Thai consumers can help up to 99,999 Lazada love packages be delivered to groups affected by the epidemic for free by exchanging LazCoins .

  LazadaCARES

Lazada's shoppertainment strategy was also launched again during the 9 9 promotion this year. The Philippines and Vietnam sites launched the star-studded 99 promotion online warm-up gala - 99 Super Show. In the Philippines alone , all channels received 1.9 million views , and users spent a total of 180 million minutes , bringing strong consumer momentum to the promotion .

Behind the record-breaking promotion traffic, Lazada once again demonstrated its strong strength in Southeast Asian e-commerce infrastructure such as technology, logistics, and payment . Thanks to the latest brand upgrade of Lazada Logistics' multi-channel logistics (MCL) service, Lazada provides sellers with an integrated inventory fulfillment solution to help sellers achieve seamless order fulfillment in all e-commerce channels. The logistics platform predicts the promotion order volume in advance and allocates and collects it, achieving efficient response across time zones and comprehensive coverage across regions, and ensuring the ultimate delivery efficiency even when the order volume surges . During the 99 promotion, a total of 125,000 Lazada logistics frontline workers prepared for the sprint, and the fastest order was delivered to consumers in just 13 minutes .

In terms of cross-border, the number of cross-border furniture and storage orders increased compared to Lazada in March this year.   During the Bday promotion, the traffic of cross-border computer internal and external accessories surged by 1500%; the traffic of cross-border computer internal and external accessories surged by 100% compared with the same period of Bday this year. A Thai user placed an order for cross-border goods at 1 a.m. , and the goods were signed for at 12 noon two days later . It only took three days for the goods to be delivered from the Chinese seller to the consumer. During the 99 promotion this year, Lazada's cross-border business team increased the efficiency of parcels to warehouses by 30% during the promotion period compared with normal days through supporting measures such as special car targeted collection and intelligent flight matching, and the overall delivery time efficiency increased by 50% .

As a technology-driven Internet company, Lazada's global technical teams from Shenzhen, Guangzhou, Beijing, Hangzhou, Singapore, Vietnam and other places once again achieved the goal of zero failures during the promotion, effectively improving the user's ultimate consumer experience. Currently, Lazada, which has more than 110 million annual active consumers , is holding the largest campus recruitment in history in China, recruiting more international technical talents to join, in order to expand Lazada's leading advantage in leading the digital technology transformation in Southeast Asia. It is reported that this is the first time that Lazada, headquartered in Singapore, has held a large-scale campus recruitment fair in China for fresh college graduates .

Lazada 99 Sale