What is Amazon Global Selling Brand+? Amazon Global Selling Brand+ Review, Features

Amazon Global Selling Brand+ is an exclusive program that supports emerging Chinese Internet brands, traditional well-known brands, and manufacturers and traders who are willing to build their own international brands, to expand overseas through cross-border e-commerce and expand and strengthen their own international brands. The program was officially launched in December 2018.

For sellers

1. All well-known/emerging Chinese brands that are willing to expand overseas markets.

2. Chinese companies (including manufacturers and traders) that are willing to transform and upgrade and build their own brands.

Qualifications

1. Customer-centric, product-based, and brand-oriented.

2. Sellers who already have domestic or overseas registered trademarks (R marks) or are applying for/are willing to apply for overseas registered trademarks.

Service Content

1. Provide customized brand consulting and services to enterprises through a localized dedicated team.

2. Provide convenient brand registration and comprehensive brand protection through strict mechanisms and policies.

3. Through a series of innovative Internet products and tools, meet the promotion and development needs of brands at different stages of development.

Core Advantages

1. Customized brand services

Amazon Global Store Brand+ will provide you with customized brand services by the local Chinese team, and will cover the entire brand building cycle from brand preparation, launch, polishing to transformation.

2. Comprehensive brand protection

If you want to build a brand, brand protection is particularly important. Now there is Amazon Global Store Brand+ as the "moat" of your brand. For example, during the brand preparation period, Amazon Global Store Brand+ will help you quickly get familiar with the knowledge and answer questions related to brand registration and brand filing, so that you can say goodbye to the newbie of cross-border e-commerce as quickly as possible! Amazon has also launched Transparency, a new product tracking service that can help your brand and consumers avoid counterfeit goods.

3. Exclusive brand development tools

Good brand promotion is essential to building a brand. Amazon Global Selling Brand+ will bring the most practical benefits to brands in terms of traffic, which is the most concerned issue for everyone. For example, it will teach sellers how to promote on the site and quickly increase sales; it will help sellers make good use of the brand halo effect and build consumer brand trust.

cost

The Amazon Global Selling Brand+ program itself does not incur additional fees, and all sellers still follow the professional selling plan fees published by Amazon.

Precautions

1. Do not sell products suspected of infringement;

2. Do not sell products with potential safety hazards;

3. Do not list products that Amazon prohibits from selling;

4. Do not register multiple accounts on the same site;

5. Do not sell products that do not match the published description;

6. Do not sell products that have not obtained the necessary certification;

7. Pay attention to the shelf life of the goods and do not sell expired goods;

8. When creating new products, do not use other people’s images or portraits without permission;

9. Do not sell goods without authorization or legal purchasing credentials.

Solutions cover the entire cycle of brand building

Brand preparation period

1. Quickly educate sellers and help them answer questions related to brand registration and brand filing.

2. Customize brand business plans to help sellers combine overseas market demands with their own advantages and clarify differentiated brand positioning.

3. One-on-one guidance on store opening preparations to help sellers make reasonable product selections, cost accounting, supply chain optimization, logistics management and other practical issues.

Brand Rising Stage

1. Guide sellers to optimize Listing and A+ pages.

2. No need to worry about language. Chinese support services are available in North America, Europe, Japan, etc.

3. Help sellers solve problems such as sales forecasting, logistics, and inventory management.

4. Brand incubation project to help brands gain a foothold in Amazon Mall.

Brand running-in period

1. Teach sellers step by step how to use on-site promotion to quickly increase sales.

2. Help sellers make good use of the brand halo effect and build consumer brand trust.

Brand transformation period

1. Provide official and exclusive brand operation training to accompany sellers on their brand growth journey.

2. Help sellers expand off-site brand resources online and offline.