Amazon Advertising's full-scale brand building solution helps Chinese sellers build global brands

Today, Amazon Advertising introduced its full-basin brand building program in China to help Chinese cross-border e-commerce sellers grow their business and build global brands. In addition, Amazon Advertising will also strengthen its support for sellers through local dedicated service teams, and enhance sellers' ability to build brands through comprehensive education and training.

Over the past six years, Amazon Global Selling has helped hundreds of thousands of Chinese sellers expand their global businesses. With the development of cross-border e-commerce, more and more sellers are no longer just focusing on sales growth, but are setting the goal of building a global brand as their long-term development goal.

Amazon Advertising provides multiple touchpoints to help brands connect with consumers, including Amazon's online store and offline physical stores, various types of electronic devices such as Kindle e-book readers, Fire TV , Fire tablets , and IMDb TV , rich entertainment and video content on Fire TV, Twitch , and IMDb TV , Amazon delivery boxes, and third-party websites and applications outside of Amazon.

Amazon Advertising's products cover different scenarios in the consumer decision-making journey. While helping consumers discover new products and new brands, it also gives sellers the opportunity to interact with consumers as much as possible, thereby driving product sales and further building brands. Through "Brand Flagship Stores", sellers can create a brand position on Amazon that integrates products and brand stories for free, creating an excellent shopping and brand discovery journey for consumers; "Product Promotion" and "Brand Promotion" help increase the exposure of products and brands on search results and product detail pages; "Display Promotion", "Amazon OTT and Online Video ", and "Amazon DSP " help brands reach a wider range of consumers on Amazon and third-party websites and applications outside of Amazon, and increase brand exposure. "Posts", "Follow" and "Amazon Live" help brands interact with consumers with more vivid and life-like content, create a unique shopping experience for consumers, and enhance brand purchase intentions.

The brand marketing effect brought by each product of Amazon Advertising is not single. Sellers can achieve the goal of growing business and building brands through a combination of different advertising products.

Amazon Advertising also provides audience insights to help brands fully understand consumers and discover new opportunities. It also helps brands evaluate the effectiveness of their advertising and marketing through a series of tools and methods to measure advertising effectiveness and continuously optimize their brand marketing strategies.

In addition, Amazon Advertising also helps brands connect with third-party partners, including management service providers and tool service providers . In China, Amazon Advertising has a complete local dedicated service team, providing rich and comprehensive education and training to help brands and third-party partners keep abreast of Amazon Advertising's products and services, so as to better plan their brand marketing strategies.

In the future, Amazon Advertising will continue to innovate and help more Chinese companies going overseas achieve global business growth and build global brands.

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