According to the BBC, British department store Marks & Spencer will expand its online sales platform to more than 100 countries around the world, including Iceland and Uzbekistan, and open 46 new online websites to sell clothing and home furnishings and provide related services.
Marks & Spencer said that for this expansion, the company does not need to provide a lot of pre-condition costs, and can achieve development with the help of offline and online stores. In 2020, Marks & Spencer was hit hard by the COVID-19 pandemic and suffered its first loss since its listing 94 years ago.
Paul Friston, international director of Marks & Spencer , is confident about the company's prospects. He said that since the outbreak of the COVID-19 pandemic, the company's international online business has achieved strong growth, and more and more customers are choosing to shop online through Marks & Spencer flagship stores.
Marks & Spencer's latest interim results show that online e-commerce sales increased by 75%. The old department store is gradually implementing a wide-ranging transformation plan to adapt to the new development model.
According to statistics, in 2020, Marks & Spencer laid off 7,000 employees in offline stores and management. In the new year, Marks & Spencer stated that it will focus on exploring and developing online sales models while consolidating its offline stores to achieve the transformation of traditional department stores.
As Marks & Spencer continues to expand its business internationally, the company is also increasingly optimizing its online sales platform and gradually developing into a highly adaptable international sales online store. Marks & Spencer ultimately completes orders through its distribution network.
In 2020, Marks & Spencer teamed up with online company Ocado to achieve gratifying sales results in grocery departments such as food. The latest data shows that Marks & Spencer has created more than 750 new product lines, including grocery stores and home care, to expand the company's appeal on the Ocado platform.
Meanwhile, Marks & Spencer is set to acquire clothing brand Jaeger, which could be a new direction forward, according to analyst Ross Hindle, meaning "Marks & Spencer could be moving more aggressively towards the multi-brand space".
Since 2020, the number of visits to online sales platforms has surged, and the sales of some products have increased significantly. According to Steve Rowe, CEO of Marks & Spencer, in the last three quarters of last year, the most significant sales growth on the platform was women's pajamas and other home wear.
Data shows that the most popular product categories on Marks & Spencer's online platform are groceries, underwear, sportswear, skin care and beauty products, household items, and home decorations.
Marks & Spencer is loved by customers all over the world for selling high-quality fashion, well-recognized food and fashionable household products. The company adheres to the concept of "selection" and sells products at moderate prices and high quality, which can not only meet consumers' pursuit of quality life, but also save their budget.
U.K. Marks & Spencer |
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