TikTok and BigCommerce partner to boost social commerce growth

BigCommerce and TikTok recently announced the launch of a new advertising coupon program to provide merchants on its online platform with additional advertising credits. This will encourage them to explore TikTok's advertising solutions with confidence, freedom and flexibility to expand their audience and drive business growth.

Under the program, merchants of all sizes in the U.S., U.K., Australia, and Canada can spend $300 to get $1,000 in advertising credits from TikTok and BigCommerce .

“TikTok is a massive social entertainment platform with over 1 billion monthly active users, providing merchants with an opportunity to get their products in front of consumers and build their business and brand through social commerce ,” said Sharon Gee, VP of Revenue Growth and General Manager of Omnichannel at BigCommerce . “By supporting merchants with a low-cost, low-risk opportunity to advertise on TikTok, BigCommerce provides them with a strong incentive to try new channels and unleash their creativity to better reach new and existing customers and drive growth for their businesses . ”

With TikTok For Business, BigCommerce merchants are able to showcase their brand personality, connect with existing customers, attract new shoppers, and drive traffic to their storefronts on TikTok.

TikTok and BigCommerce’s partnership means merchants can access the TikTok For Business app directly through the BigCommerce Channel Manager, allowing them to quickly sync their product catalog, unlock advanced TikTok Pixel features, and eventually start creating ads such as collection ads and dynamic display ads .

It is understood that its main advantages include: releasing more revenue through innovation; establishing real connections with consumers; maximizing the return on advertising expenditure through smart advertising; and discovering new ways to build and create brand influence. This cooperation can also help merchants develop omnichannel sales strategies and assist in providing content, optimization and other services.

TikTok Shopping is currently in testing in select countries and regions, and BigCommerce plans to expand the program to additional markets in 2022.

At present, both the original social platforms (such as Facebook, TikTok) and e-commerce platforms (such as Walmart, Amazon) are entering the social e-commerce market one after another. For sellers, taking advantage of the development of social e-commerce, using social platforms to drive traffic to their own stores or even selling directly on social platforms can reduce excessive dependence on a single platform.

TikTok

BigCommerce

Social e-commerce